Systems and methods for tailoring marketing
First Claim
1. A method comprising:
- counting, by a computer-based system, all transactions by all consumers with a merchant during a number of days;
determining, by the computer-based system, an average transaction count for the merchant for a single day;
determining, by the computer-based system, a maximum transaction count of the merchant during any one of the number of days;
determining, by the computer-based system, a normalized popularity score for the merchant which is a quotient of the average transaction count over the maximum transaction count, wherein the normalized popularity score normalizes a popularity score among merchants with a larger number of transactions and merchants with a smaller number of transactions, and wherein a higher normalized popularity score represents a higher probability that the merchant will reach maximum capacity on any day;
ranking, by the computer-based system and in a list, the merchants with a higher normalized popularity score above the merchants with a lower normalized popularity score;
adjusting, by the computer-based system and based on the ranking, an order of the list of the merchants in response to collaborative filtering;
removing, by the computer-based system, the merchants from the list that have previously transacted with a consumer;
storing, by the computer-based system, data sets of the list of the merchants in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset;
partitioning, by the computer-based system and using a key field, the database according to a class of objects defined by the key field to speed searching for the list of the merchants;
linking, by the computer-based system, data tables based on the type of data in the key fields;
annotating, by the computer-based system, the data sets to include security information establishing access levels;
obtaining, by the computer-based system, the list of the merchants from the database;
determining, by the computer-based system and based on a global positioning system signal (“
GPS”
) from a mobile communications device of the consumer, the merchants from the list that are outside a pre-determined distance from the mobile communications device of the consumer;
filtering, by the computer-based system, the merchants from the list that are outside the pre-determined distance from the mobile communications device of the consumer;
further adjusting, by the computer-based system, the merchants from the list that have a relationship with the computer-based system; and
providing, by the computer-based system, the list of the merchants to the mobile communications device of the consumer.
1 Assignment
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Accused Products
Abstract
The systems and methods may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, and/or a share of wallet. The method may further comprise generating a ranked list of items based upon consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.
568 Citations
20 Claims
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1. A method comprising:
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counting, by a computer-based system, all transactions by all consumers with a merchant during a number of days; determining, by the computer-based system, an average transaction count for the merchant for a single day; determining, by the computer-based system, a maximum transaction count of the merchant during any one of the number of days; determining, by the computer-based system, a normalized popularity score for the merchant which is a quotient of the average transaction count over the maximum transaction count, wherein the normalized popularity score normalizes a popularity score among merchants with a larger number of transactions and merchants with a smaller number of transactions, and wherein a higher normalized popularity score represents a higher probability that the merchant will reach maximum capacity on any day; ranking, by the computer-based system and in a list, the merchants with a higher normalized popularity score above the merchants with a lower normalized popularity score; adjusting, by the computer-based system and based on the ranking, an order of the list of the merchants in response to collaborative filtering; removing, by the computer-based system, the merchants from the list that have previously transacted with a consumer; storing, by the computer-based system, data sets of the list of the merchants in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset; partitioning, by the computer-based system and using a key field, the database according to a class of objects defined by the key field to speed searching for the list of the merchants; linking, by the computer-based system, data tables based on the type of data in the key fields; annotating, by the computer-based system, the data sets to include security information establishing access levels; obtaining, by the computer-based system, the list of the merchants from the database; determining, by the computer-based system and based on a global positioning system signal (“
GPS”
) from a mobile communications device of the consumer, the merchants from the list that are outside a pre-determined distance from the mobile communications device of the consumer;filtering, by the computer-based system, the merchants from the list that are outside the pre-determined distance from the mobile communications device of the consumer; further adjusting, by the computer-based system, the merchants from the list that have a relationship with the computer-based system; and providing, by the computer-based system, the list of the merchants to the mobile communications device of the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system configured for generating a normalized popularity score, cause the computer-based system to be capable of performing operations comprising:
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counting, by the computer-based system, all transactions by all consumers with a merchant during a number of days; determining, by the computer-based system, an average transaction count for the merchant for a single day; determining, by the computer-based system, a maximum transaction count of the merchant during any one of the number of days; determining, by the computer-based system, a normalized popularity score for the merchant which is a quotient of the average transaction count over the maximum transaction count, wherein the normalized popularity score normalizes a popularity score among merchants with a larger number of transactions and merchants with a smaller number of transactions, and wherein a higher normalized popularity score represents a higher probability that the merchant will reach maximum capacity on any day; ranking, by the computer-based system and in a list, the merchants with a higher normalized popularity score above the merchants with a lower normalized popularity score; adjusting, by the computer-based system and based on the ranking, an order of the list of the merchants in response to collaborative filtering; removing, by the computer-based system, the merchants from the list that have previously transacted with a consumer; storing, by the computer-based system, data sets of the list of the merchants in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset; partitioning, by the computer-based system and using a key field, the database according to a class of objects defined by the key field to speed searching for the list of the merchants; linking, by the computer-based system, data tables based on the type of data in the key fields; annotating, by the computer-based system, the data sets to include security information establishing access levels; obtaining, by the computer-based system, the list of the merchants from the database; determining, by the computer-based system and based on a global positioning system signal (“
GPS”
) from a mobile communications device of the consumer, the merchants from the list that are outside a pre-determined distance from the mobile communications device of the consumer;filtering, by the computer-based system, the merchants from the list that are outside the pre-determined distance from the mobile communications device of the consumer; further adjusting, by the computer-based system, the merchants from the list that have a relationship with the computer-based system; and providing, by the computer-based system, the list of the merchants to the mobile communications device of the consumer. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
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a processor configured for generating a normalized popularity score, a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to be capable of performing operations comprising; counting, by the processor, all transactions by all consumers with a merchant during a number of days; determining, by the processor, an average transaction count for the merchant for a single day; determining, by the processor, a maximum transaction count of the merchant during any one of the number of days; determining, by the processor, a normalized popularity score for the merchant which is a quotient of the average transaction count over the maximum transaction count, wherein the normalized popularity score normalizes a popularity score among merchants with a larger number of transactions and merchants with a smaller number of transactions, and wherein a higher normalized popularity score represents a higher probability that the merchant will reach maximum capacity on any day; ranking, by the processor and in a list, the merchants with a higher normalized popularity score above the merchants with a lower normalized popularity score; adjusting, by the processor and based on the ranking, an order of the list of the merchants in response to collaborative filtering; removing, by the processor, the merchants from the list that have previously transacted with a consumer; storing, by the processor, data sets of the list of the merchants in a database as ungrouped data elements formatted as a block of binary (BLOB) via a fixed memory offset; partitioning, by the processor and using a key field, the database according to a class of objects defined by the key field to speed searching for the list of the merchants; linking, by the processor, data tables based on the type of data in the key fields; annotating, by the processor, the data sets to include security information establishing access levels; obtaining, by the processor, the list of the merchants from the database; determining, by the processor and based on a global positioning system signal (“
GPS”
) from a mobile communications device of the consumer, the merchants from the list that are outside a pre-determined distance from the mobile communications device of the consumer;filtering, by the processor, the merchants from the list that are outside the pre-determined distance from the mobile communications device of the consumer; further adjusting, by the processor, the merchants from the list that have a relationship with the processor; and providing, by the processor, the list of the merchants to the mobile communications device of the consumer. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification