Establishing a social connection with a business during a conversation
First Claim
1. A system, comprising:
- a communication interface to a network;
a processor to;
access a call from a caller from the network;
prompt the caller to provide a social media identity of the caller on a social media website;
upon receiving the social media identity of the caller, determine whether an affinity exists between the social media identity and an entity associated with the contact center, whereby the affinity exists upon determining that a profile, on the social media website, of the social media identity comprises a relationship with the entity associated with the contact center;
upon determining that the affinity exists, selecting a first interaction with the caller in accordance with the affinity;
upon determining that no current affinity exists between the social media identity and the entity associated with the contact center, selecting a second interaction with the caller in accordance with the absence of the affinity, wherein the second interaction differs from the first interaction; and
conducting the selected one of the first interaction or the second interaction with the caller.
12 Assignments
0 Petitions
Accused Products
Abstract
Associating callers of a contact center with their social media identity may provide mutual benefits to the caller and contact center. For example, a business operating a contact center can receive information about their current and potential customers and customers can receive additional information, incentives, or other perks by allowing access to their social media profile. When a caller initially calls a contact center, they are prompted, and possibly incentivized, to provide a social media identity. The social media identity may or may not have an affinity with an organization on the social media website. If not, the caller is provided with the opportunity to establish the affinity. If the caller does establish the affinity, the call may be identified as having a positive sentiment or negative sentiment if the caller does not do so. The call, or future calls, with the caller may then be processed accordingly.
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Citations
20 Claims
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1. A system, comprising:
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a communication interface to a network; a processor to; access a call from a caller from the network; prompt the caller to provide a social media identity of the caller on a social media website; upon receiving the social media identity of the caller, determine whether an affinity exists between the social media identity and an entity associated with the contact center, whereby the affinity exists upon determining that a profile, on the social media website, of the social media identity comprises a relationship with the entity associated with the contact center; upon determining that the affinity exists, selecting a first interaction with the caller in accordance with the affinity; upon determining that no current affinity exists between the social media identity and the entity associated with the contact center, selecting a second interaction with the caller in accordance with the absence of the affinity, wherein the second interaction differs from the first interaction; and conducting the selected one of the first interaction or the second interaction with the caller. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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accessing a call from a caller on a network; prompting the caller to provide a social media identity of the caller on a social media website; upon receiving the social media identity of the caller, determining whether an affinity exists between the social media identity and an entity associated with the contact center, whereby the affinity exists upon determining that a profile, on the social media website, of the social media identity comprises a relationship with the entity associated with the contact center; upon determining that the affinity exists, selecting a first interaction with the caller in accordance with the affinity; upon determining that no current affinity exists between the social media identity and the entity associated with the contact center, selecting a second interaction with the caller in accordance with the absence of the affinity, wherein the second interaction differs from the first interaction; and conducting the selected one of the first interaction or the second interaction with the caller. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A system, comprising:
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a communication interface to a network; a processor to; access a call from a caller from the network; prompt the caller to authenticate a social media identity of the caller on a social media website; upon receiving the authentication of the social media identity of the caller, determine whether an affinity exists between the social media identity and an entity associated with the contact center, whereby the affinity exists upon determining that a profile, on the social media website, of the social media identity comprises a relationship with the entity associated with the contact center; upon determining that the affinity exists, selecting a first interaction with the caller in accordance with the affinity; upon determining that no current affinity exists between the social media identity and the entity associated with the contact center, selecting a second interaction with the caller in accordance with the absence of the affinity, wherein the second interaction differs from the first interaction; and conducting the selected one of the first interaction or the second interaction with the caller. - View Dependent Claims (18, 19, 20)
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Specification