Personalized network searching

• US 9,679,067 B2
• Filed: 10/16/2014
• Issued: 06/13/2017
• Est. Priority Date: 12/03/2003
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Badros, Gregory Joseph, Lawrence, Stephen
• Primary Examiner(s): LEWIS, CHERYL RENEA
• Application Number:
  US14/516,019
• Publication Number:
  US 20150120690A1
• Time in Patent Office: 971 Days
• CPC Class Codes: A61N 1/36003 of motor muscles, e.g. for walking assistance
• CPC Class Codes: A61N 1/36017 with leads or electrodes penetrating the skin
• CPC Class Codes: A61N 1/36021 for treatment of pain
• CPC Class Codes: A61N 1/36057 adapted for stimulating afferent nerves
• CPC Class Codes: A61N 1/36071 Pain
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Claims

1. A method performed by one or more computers, the method comprising:

receiving, at a server system, data indicating a first user'"'"'s rating for a content item;

storing, by the server system, data that associates the first user'"'"'s rating with the content item;

receiving, by the server system, a search query from a device associated with a second user; and

providing, by the server system, search results in response to the search query, the search results indicating the content item and one or more other content items, wherein the search results are selected or ranked based at least in part on the first user'"'"'s rating for the content item and ratings that other users provided for the content item.

2. The method of claim 1, wherein receiving data indicating the first user'"'"'s rating comprises receiving data indicating a rating that the first user provided for a web page;

and

wherein storing the data that associates the rating with the content item comprises storing that associates an identifier for the web page with the rating that the first user provided for the web page.

3. The method of claim 1, wherein providing the search results comprises providing an indicator that indicates that the content item has been rated.

4. The method of claim 1, further comprising providing, for display at the device associated with the second user, a recommendation for the content item based at least in part on the first user'"'"'s rating for the content item.

5. The method of claim 1, wherein providing the search results comprises providing, for display at the device associated with the second user, a link to the content item based at least in part on the first user'"'"'s rating for the content item.

6. The method of claim 1, wherein the content item is an image, a video, or audio.

7. The method of claim 1, wherein providing the search results comprises providing, for display at the device of the second user, an indication of the first user'"'"'s rating of the content item to the second user.

8. The method of claim 1, further comprising:

receiving, by the server system, data indicating text that the first user associated with the content item; and

storing, by the server system, data that associates the text with the content item;

wherein providing the search results comprises providing a search result for the content item based at least in part on the text that the first user associated with the content item.

9. The method of claim 1, further comprising determining, based at least in part on a friend list, that the first user and the second user are friends;

wherein providing the search results in response to the search query comprises;

in response to determining that the first user and the second user are friends, using the first user'"'"'s rating for the content item to provide the search results in response to the search query.

10. The method of claim 1, wherein providing the search results comprises providing a plurality of search results selected based at least in part on one or more matches between user-submitted text and one or more terms of the search query, the plurality of search results being ranked or sorted based at least in part on user-submitted ratings corresponding to content items identified in the search results.

11. The method of claim 1, wherein one or more of the search results comprises a link to a web page and a user-provided text annotation corresponding to the web page.

12. The method of claim 1, further comprising providing one or more suggested content items based on clustering users according to ratings the users provided for content items.

13. The method of claim 1, wherein the search results comprise multiple search results that each (i) indicate user-provided text associated with a particular content item and (ii) include a link to the particular content item.

14. The method of claim 1, wherein providing the search results comprises providing search results indicating content items selected based at least in part on (i) a friend list that indicates friends of the second user and (ii) ratings for content items provided by the friends of the second user that are identified in the friend list.

15. A computer-readable data storage device that stores instructions that, when executed by one or more computers of a server system, cause the one or more computers to perform operations comprising:

receiving data indicating a first user'"'"'s rating for a content item;

storing data that associates the first user'"'"'s rating with the content item;

receiving, by the one or more computers of the server system, a search query from a device associated with a second user; and

providing, by the one or more computers of the server system, search results in response to the search query, the search results indicating the content item and one or more other content items, wherein the search results are selected or ranked based at least in part on the first user'"'"'s rating for the content item and ratings that other users provided for the content item.

16. The data storage device of claim 15, wherein receiving data indicating the first user'"'"'s rating comprises receiving data indicating a rating that the first user provided for a web page;

and

wherein storing the data that associates the rating with the content item comprises storing that associates an identifier for the web page with the rating that the first user provided for the web page.

17. The data storage device of claim 15, wherein providing the response to the search query comprises providing an indicator that indicates that the content item has been rated.

18. A system comprising:

one or more computers of a server system; and

a computer-readable medium having stored thereon instructions that, when executed by the one or more computers, cause the one or more computers to perform operations comprising;

receiving data indicating a first user'"'"'s rating for a content item;

storing data that associates the first user'"'"'s rating with the content item;

receiving, by the one or more computers of the server system, a search query from a device associated with a second user; and

providing, by the one or more computers of the server system, search results in response to the search query, the search results indicating the content item and one or more other content items, wherein the search results are selected or ranked based at least in part on the first user'"'"'s rating for the content item and ratings that other users provided for the content item.

19. The system of claim 18, wherein receiving data indicating the first user'"'"'s rating comprises receiving data indicating a rating that the first user provided for a web page;

and

wherein storing the data that associates the rating with the content item comprises storing that associates an identifier for the web page with the rating that the first user provided for the web page.