Methods and apparatuses for sorting lists for presentation
First Claim
Patent Images
1. A method comprising:
- identifying, by a server system, a plurality of first advertisements, each having an indicator of potential revenue to a demand site owned by a supplier, wherein the indicator of potential revenue is based upon price information for each respective first advertisement and a first percentage of first revenue generated by a listing of the respective first advertisement, the first percentage to be received by the demand site according to a split of the first revenue between the demand site and a first plurality of sellers in a seller network, wherein the first percentage is determined based, at least in part, on each seller of the first plurality of sellers being supplied by the supplier;
identifying, by the server system, a plurality of second advertisements, each having the indicator of potential revenue to the demand site specified based upon price information for each respective second advertisement and a second percentage of second revenue generated by a listing of the respective second advertisement, the second percentage to be received by the demand site according to a split of the second revenue between the demand site and a second plurality of sellers in the seller network, wherein the second percentage is determined based, at least in part, on each seller of the second plurality of sellers not being supplied by the supplier;
sorting, by the server system, the plurality of first advertisements along with the plurality of second advertisements, according to the indicator of potential revenue to the demand site for each advertisement to create a sorted list, wherein the price information for each advertisement is based at least in part on a bid rate for each respective advertisement, and wherein sorting the advertisements is based on the bid rate multiplied by the percentage of revenue for each respective advertisement;
transmitting, by the server system, the plurality of first advertisements and the plurality of second advertisements, to a communication device, according to the sorted list for presentation via the demand site in response to detecting that the communication device entered a detected geographic area; and
generating transmissions that establish connections for real time communications by routing at least one telephone call, in part by at least one voice over Internet protocol connection, between the server system and the communication device or other communication devices, the transmissions corresponding to at least one selection of an encoded phone number, via a user interface of a display device, from a set of advertisements presented via the demand site and displayed via the display device, the set of advertisements comprising one or more advertisements of the plurality of first advertisements and one or more advertisements of the plurality of second advertisements, the generating the transmissions comprising differentiating, based at least in part on encoded information received in the transmissions, one or more user responses directed to one or more sellers of the first plurality of sellers supplied by the supplier from one or more user responses directed to one or more sellers of the second plurality of sellers not supplied by the supplier.
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Abstract
Methods and apparatuses for sorting seller listings or advertisements of a seller network. In one embodiment, a method includes: determining an indicator of potential revenue for a first party from price information of a list of entities, wherein revenue generated according to the price information of at least some of the list of entities is to be split among a plurality of parties; and, sorting the list of entities into a first list based at least partially on the indicator of potential revenue.
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Citations
18 Claims
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1. A method comprising:
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identifying, by a server system, a plurality of first advertisements, each having an indicator of potential revenue to a demand site owned by a supplier, wherein the indicator of potential revenue is based upon price information for each respective first advertisement and a first percentage of first revenue generated by a listing of the respective first advertisement, the first percentage to be received by the demand site according to a split of the first revenue between the demand site and a first plurality of sellers in a seller network, wherein the first percentage is determined based, at least in part, on each seller of the first plurality of sellers being supplied by the supplier; identifying, by the server system, a plurality of second advertisements, each having the indicator of potential revenue to the demand site specified based upon price information for each respective second advertisement and a second percentage of second revenue generated by a listing of the respective second advertisement, the second percentage to be received by the demand site according to a split of the second revenue between the demand site and a second plurality of sellers in the seller network, wherein the second percentage is determined based, at least in part, on each seller of the second plurality of sellers not being supplied by the supplier; sorting, by the server system, the plurality of first advertisements along with the plurality of second advertisements, according to the indicator of potential revenue to the demand site for each advertisement to create a sorted list, wherein the price information for each advertisement is based at least in part on a bid rate for each respective advertisement, and wherein sorting the advertisements is based on the bid rate multiplied by the percentage of revenue for each respective advertisement; transmitting, by the server system, the plurality of first advertisements and the plurality of second advertisements, to a communication device, according to the sorted list for presentation via the demand site in response to detecting that the communication device entered a detected geographic area; and generating transmissions that establish connections for real time communications by routing at least one telephone call, in part by at least one voice over Internet protocol connection, between the server system and the communication device or other communication devices, the transmissions corresponding to at least one selection of an encoded phone number, via a user interface of a display device, from a set of advertisements presented via the demand site and displayed via the display device, the set of advertisements comprising one or more advertisements of the plurality of first advertisements and one or more advertisements of the plurality of second advertisements, the generating the transmissions comprising differentiating, based at least in part on encoded information received in the transmissions, one or more user responses directed to one or more sellers of the first plurality of sellers supplied by the supplier from one or more user responses directed to one or more sellers of the second plurality of sellers not supplied by the supplier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory machine readable storage medium storing computer-readable instructions, that, when executed by a server system, cause the server system to:
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identify a plurality of first advertisements, each having an indicator of potential revenue to a demand site owned by a supplier, wherein the indicator of potential revenue is based upon price information for each respective first advertisement and a first percentage of first revenue generated by a listing of the first advertisement, the first percentage to be received by the demand site according to a split of the first revenue between the demand site and a first plurality of sellers in a seller network, wherein the first percentage is determined based, at least in part, on each seller of the first plurality of sellers being supplied by the supplier; identify a plurality of second advertisements, each having the indicator of potential revenue to the demand site specified based upon price information for each respective second advertisement and a second percentage of second revenue generated by a listing of the second advertisement, the second percentage to be received by the demand site according to a split of the second revenue between the demand site and a second plurality of sellers in the seller network, wherein the second percentage is determined based, at least in part, on each seller of the second plurality of sellers being not supplied by the supplier; sort the plurality of first advertisements along with the plurality of second advertisements, according to the indicator of potential revenue to the demand site for each advertisement to create a sorted list, wherein the price information for each advertisement is based at least in part on a bid rate for each respective advertisement, and wherein sorting the advertisements is based on the bid rate multiplied by the percentage of revenue for each respective advertisement; transmit the plurality of first advertisements and the plurality of second advertisements according to, a communication device, the sorted list for presentation via the demand site in response to detecting that the communication device entered a detected geographic area; and generate transmissions that establish connections for real time communications by routing at least one telephone call, in part by at least one voice over Internet protocol connection, between the server system and the communication device or other communication devices, the transmissions corresponding to at least one selection of an encoded phone number, via a user interface of a display device, from a set of advertisements presented via the demand site and displayed via the display device, the set of advertisements comprising one or more advertisements of the plurality of first advertisements and one or more advertisements of the plurality of second advertisements, the generating the transmissions comprising differentiating, based at least in part on encoded information received in the transmissions, one or more user responses directed to one or more sellers of the first plurality of sellers supplied by the supplier from one or more user responses directed to one or more sellers of the second plurality of sellers not supplied by the supplier.
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18. A server system comprising:
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one or more servers; and memory coupled to the one or more servers and storing instructions that, when executed by the one or more servers, cause the server system to; identify a plurality of first advertisements, each having an indicator of potential revenue to a demand site owned by a supplier, wherein the indicator of potential revenue is based upon price information for each respective first advertisement and a first percentage of first revenue generated by a listing of the first advertisement, the first percentage to be received by the demand site according to a split of the first revenue between the demand site and a first plurality of sellers in a seller network, wherein the first percentage is determined based, at least in part, on each seller of the first plurality of sellers being supplied by the supplier; identify a plurality of second advertisements, each having the indicator of potential revenue to the demand site specified based upon price information for each respective second advertisement and a second percentage of second revenue generated by a listing of the second advertisement, the second percentage to be received by the demand site according to a split of the second revenue between the demand site and a second plurality of sellers in the seller network, wherein the second percentage is determined based, at least in part, on each seller of the second plurality of sellers not being supplied by the supplier; sort the plurality of first advertisements along with the plurality of second advertisements, according to the indicator of potential revenue to the demand site for each advertisement to create a sorted list, wherein the price information for each advertisement is based at least in part on a bid rate for each respective advertisement, and wherein sorting the advertisements is based on the bid rate multiplied by the percentage of revenue for each respective advertisement; transmit the plurality of first advertisements and the plurality of second advertisements, to a communication device, according to the sorted list for presentation via the demand site in response to detecting that the communication device entered a detected geographic area; and generate transmissions that establish connections for real time communications by routing at least one telephone call, in part by at least one voice over Internet protocol connection, between the server system and the communication device or other communication devices, the transmissions corresponding to at least one selection of an encoded phone number, via a user interface of a display device, from a set of advertisements presented via the demand site and displayed via the display device, the set of advertisements comprising one or more advertisements of the plurality of first advertisements and one or more advertisements of the plurality of second advertisements, the generating the transmissions comprising differentiating, based at least in part on encoded information received in the transmissions, one or more user responses directed to one or more sellers of the first plurality of sellers supplied by the supplier from one or more user responses directed to one or more sellers of the second plurality of sellers not supplied by the supplier.
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Specification