Systems and methods to provide real-time offers via a cooperative database

• US 9,679,299 B2
• Filed: 09/02/2011
• Issued: 06/13/2017
• Est. Priority Date: 09/03/2010
• Status: Active Grant

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Amaro, Leigh, Yoder, Jeanette, Bankston, Michael Steven, Hagey, Ryan
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US13/225,185
• Publication Number:
  US 20120066064A1
• Time in Patent Office: 2,111 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

In one aspect, a computing apparatus is configured to: store transaction data recording transactions processed by a transaction handler; organize third party data according to community, where the third party data includes first data received from a first plurality of entities of a first community and second data received from a second plurality of entities of a second community; and responsive to a request from a merchant in the second community, present an offer of the merchant in the second community to users identified via the transaction data and the first data received from the first plurality of entities of the first community. In one embodiment, the first data provides permission from the merchant in the first community to allow the merchant in the second community to use intelligence information of the first community to identify users for targeting offers from the merchant in the second community.

Claims

1. A computer-implemented method, comprising:

providing a computing apparatus having

a transaction handler configured in an electronic payment processing network;

a data warehouse coupled with the transaction handler; and

a portal coupled with the data warehouse;

processing, by the transaction handler, transactions in the electronic payment processing network;

storing, in the data warehouse, transaction data recording the transactions processed by the transaction handler in the electronic payment processing network;

receiving, by the portal, third party data using a communication channel outside the electronic payment processing network;

organizing, by the computing apparatus in the data warehouse, the third party data according to community, wherein the third party data includes

first data received from a first plurality of entities of a first community, the first data identifying restrictions on marketing access to enrollees of the first community by entities not in the first community, and

second data received from a second plurality of entities of a second community, the second data identifying restrictions on marketing access to enrollees of the second community by entities not in the second community;

receiving, in the portal outside the electronic payment processing network, a request from a merchant in the second community but not in the first community; and

responsive to the request from the merchant in the second community but not in the first community,

determining, by the computing apparatus based on the first data stored in the data warehouse, that the merchant is permitted to have marketing access to the enrollees of the first community;

identifying, by the computing apparatus, users from the enrollees of the first community, wherein the identifying of the users is

in accordance with the first data that identifies the restrictions on marketing access to the enrollees of the first community, and

based on the transaction data stored in the data warehouse, and

presenting, by the computing apparatus, an offer of the merchant in the second community to the users identified via the transaction data and the first data received from the first plurality of entities of the first community.

2. The method of claim 1, wherein the merchant in the second community is not in the first community.

3. The method of claim 2, wherein the first data comprises limitations on access to the first data by entities outside the first community;

and the users are identified in accordance with the limitations.

4. The method of claim 3, wherein the request specifies that the users be identified as customers of a merchant in the first community who have not made purchases from the merchant in the second community in a recent time period.

5. The method of claim 3, wherein the limitations are specified by a merchant, an issuer, or an acquirer in the first community.

6. The method of claim 5, further comprising:

monitoring first transactions of the users during processing of the first transactions by the transaction handler;

detecting a subset of the first transactions satisfying presentation requirements of the offer; and

presenting the offer of the merchant in the second community to users corresponding to the subset of the first transactions in real-time with processing respective transactions in the subset by the transaction handler.

7. The method of claim 6, wherein the request specifies that the first transactions with one or more merchants in the first community be monitored for the presenting of the offer.

8. The method of claim 7, wherein the request specifies that users enrolled in the first community be monitored for the presenting of the offer.

9. The method of claim 8, wherein the offer of the merchant in the second community is transmitted to the users that are identified via the transaction data and the first data via communication references registered during enrollment in the first community.

10. The method of claim 9, wherein the communication references include at least one of:

phone number and email address.

11. The method of claim 10, wherein the first data includes the communication references.

12. The method of claim 1, further comprising:

determining a spending pattern from the transaction data, wherein the users are identified further based on the spending pattern.

13. The method of claim 12, wherein the spending pattern includes a plurality of transactions;

and a last transaction in the spending pattern triggers a presentation of the offer.

14. The method of claim 1, further comprising:

predicting a time of a next purchase of a first user identified via the transaction data and the first data received from the first plurality of entities of the first community, wherein the offer is provided to the first user prior to the predicted time of the next purchase.

15. The method of claim 14, wherein the offer provided to the first user is configured to expire prior to the predicted time of the next purchase.

16. The method of claim 1, wherein the first data includes identification information of account holders who have enrolled in the first community;

and the users are identified based at least in part on the identification information.

17. A non-transitory computer storage device storing instructions configured to instruct a computing apparatus to perform a method, the method comprising:

processing, by a transaction handler configured in an electronic payment processing network, transactions in the electronic payment processing network;

storing, in a data warehouse of the computing apparatus coupled with the transaction handler, transaction data recording the transactions processed by the transaction handler in the electronic payment processing network;

receiving, by a portal of the computing apparatus coupled with the data warehouse, third party data using a communication channel outside the electronic payment processing network;

organizing, by the computing apparatus in the data warehouse, the third party data according to community, wherein the third party data includes

first data received from a first plurality of entities of a first community, the first data identifying restrictions on marketing access to enrollees of the first community by entities not in the first community, and

second data received from a second plurality of entities of a second community, the second data identifying restrictions on marketing access to enrollees of the second community by entities not in the second community;

receiving, in the portal outside the electronic payment processing network, a request from a merchant in the second community but not in the first community; and

responsive to the request from the merchant in the second community but not in the first community,

determining, by the computing apparatus based on the first data stored in the data warehouse, that the merchant is permitted to have marketing access to the enrollees of the first community;

identifying, by the computing apparatus, users from the enrollees of the first community, wherein the identifying of the users is

in accordance with the first data that identifies the restrictions on marketing access to the enrollees of the first community, and

based on the transaction data stored in the data warehouse, and

presenting, by the computing apparatus, an offer of the merchant in the second community to the users identified via the transaction data and the first data received from the first plurality of entities of the first community.

18. A computing apparatus, comprising:

a transaction handler configured in an electronic payment processing network to process transactions in the electronic payment processing network;

a data warehouse coupled with the transaction handler and configured to store transaction data recording the transactions processed by the transaction handler;

a portal coupled with the data warehouse and configured to receive, using a communication channel outside the electronic payment processing network,

first data from a first plurality of entities of a first community, the first data identifying restrictions on marketing access to enrollees of the first community by entities not in the first community, and

second data from a second plurality of entities of a second community, the second data identifying restrictions on marketing access to enrollees of the second community by entities not in the second community,

wherein the portal further configured to receive, outside the electronic payment processing network, a request from a merchant in the second community but not in the first community, and in response to the request

determine, based on the first data stored in the data warehouse, that the merchant is permitted to have marketing access to the enrollees of the first community, and

identify users from the enrollees of the first community, based on the transaction data and in accordance with the first data that identifies the restrictions on marketing access to the enrollees of the first community; and

a message broker coupled with the data warehouse to provide a message containing an offer of the merchant to the users identified via the transaction data and the first data received from the first plurality of entities of the first community.

19. The computing apparatus of claim 18, further comprising:

an event detection engine coupled with the message broker and the data warehouse to detect, based on the transaction data, an event satisfying requirements for presentation of the offer.

20. The computing apparatus of claim 19, further comprising:

a pattern recognition engine coupled with the data warehouse and the event detection engine to detect spending patterns, wherein at least a portion of the requirements for the presentation of the offer is based on detection of the spending patterns.