System and method to initiate a mobile data communication utilizing a trigger system
First Claim
1. A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
- a message application server; and
a trigger system in communication with said message application server, said trigger system comprising;
a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;
a trigger server component in communication with said trigger client component, said trigger server component configured to;
receive said trigger signal, send to said message application server said trigger signal for processing by said message application server wherein said message application server is configured to receive from said trigger system said trigger signal, and in response thereto derive said mobile device address from said at least one unique identifier, generate content based on said user request data, and send said generated content to said device address of said mobile device.
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0 Petitions
Accused Products
Abstract
A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.
40 Citations
142 Claims
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1. A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
- a message application server; and
a trigger system in communication with said message application server, said trigger system comprising;
a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;
a trigger server component in communication with said trigger client component, said trigger server component configured to;
receive said trigger signal, send to said message application server said trigger signal for processing by said message application server wherein said message application server is configured to receive from said trigger system said trigger signal, and in response thereto derive said mobile device address from said at least one unique identifier, generate content based on said user request data, and send said generated content to said device address of said mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
- a message application server; and
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36. A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:
- a message application server; and
a trigger system in communication with said message application server, said trigger system comprising;
a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;
a trigger server component in communication with said trigger client component, said trigger server component configured to;
receive said trigger signal, derive said mobile device address from said at least one unique identifier, send to said message application server said device address and said user request data, at said message application server;
receive said device address and said user request data, and in response thereto, generate content based on said user request data, and send said generated content to said device address of said mobile device. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70)
- a message application server; and
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71. A method for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated there with at least one unique identifier, said method comprising:
- providing a message application server;
providing a trigger system in communication with said message application server;
said trigger system comprising;
a trigger client component and a trigger server component in communication with said trigger client component;
at said trigger client component, generating a trigger signal comprising a trigger action, user request data and said at least one unique identifier at said trigger server component;
receiving said trigger signal, deriving said mobile device address from said at least one unique identifier, sending to said message application server said trigger signal for processing;
at said message application server;
receiving from said trigger system said trigger signal, and in response thereto;
deriving said mobile device address from said at least one unique identifier, generating content based on said user request data, and sending said generated content to said device address of said mobile device. - View Dependent Claims (72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105)
- providing a message application server;
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106. A method for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said method comprising:
- providing a message application server;
providing a trigger system in communication with said message application server;
said trigger system comprising;
a trigger client component and a trigger server component in communication with said trigger client component;
at said trigger client component, generating a trigger signal comprising a trigger action, user request data and said at least one unique identifier;
at said trigger server component;
receiving said trigger signal, deriving said mobile device address from said at least one unique identifier, sending to said message application server said device address and said user request data, at said message application server;
receiving said device address and said user request data, and in response thereto, generating content based on said user request data, and sending said generated content to said device address of said mobile device. - View Dependent Claims (107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140)
- providing a message application server;
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141. A trigger system for facilitating targeted content delivery to a mobile device, said system comprising:
- a processor configured to;
receive a trigger signal comprising user request data and a unique identifier, said unique identifier having associated therewith a mobile device address;
derive said mobile device address from said unique identifier, and send said mobile device address and said user request data to a message application server for use in generating content.
- a processor configured to;
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142. A message application data network server system for facilitating targeted content delivery to a mobile device, said system comprising:
- a processor configured to;
receive from a trigger system a trigger signal comprising a mobile device address and user request data, both associated with a mobile device, and in response thereto;
process said trigger signal to derive said device address and said user request data, generate content based on said user request data, and send said generated content to said device address of said mobile device.
- a processor configured to;
Specification