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Apparatus and method for processing a multimedia commerce service

  • US 9,679,332 B2
  • Filed: 02/27/2014
  • Issued: 06/13/2017
  • Est. Priority Date: 02/28/2013
  • Status: Active Grant
First Claim
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1. A multimedia commerce service processing method comprising:

  • receiving, via a receiving module, a first signal for selecting a first product provided by the multimedia commerce service from a remote controller;

    transmitting, via a communication module, a second signal for capturing a body of a user and the remote controller using a camera of a display device to the display device;

    receiving, via the communication module, an image of the body of the user and an image of the remote controller from the display device;

    calculating, via a controller, a ratio of the body of the user to the remote controller using the image of the body of the user and the image of the remote controller;

    calculating, via the controller, a body size of the user using the calculated ratio and pre-stored size data of the remote controller;

    generating, via the controller, a first avatar graphic image based on the calculated body size information of the user; and

    transmitting, via the communication module, a third signal for outputting an image of the first product in a specific area of the first avatar graphic image to the display device.

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