Location-based website hosting optimization

• US 9,680,723 B2
• Filed: 04/22/2016
• Issued: 06/13/2017
• Est. Priority Date: 04/16/2014
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Carroll, James, Bennett, Paul
• Primary Examiner(s): JEAN GILLES, JUDE
• Application Number:
  US15/136,420
• Publication Number:
  US 20160241454A1
• Time in Patent Office: 417 Days
• Field of Search: 709219, 709217, 709224, 709201, 709203
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 10/067 Enterprise or organisation modelling
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]
• CPC Class Codes: H04L 61/5007 Internet protocol [IP] addresses
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1008 based on parameters of servers, e.g. available memory or workload monitoring of computer activity G06F11/30
• CPC Class Codes: H04L 67/1021 based on client or server locations

Abstract

A hosting provider may host a website at a first hosting location based on initial business information received from a hosting customer, perhaps while the hosting customer created an account. The initial business information may include, as non-limiting examples, whether the business is a local or non-localized business, business addresses and/or registered domain names. A domain name, particularly if it resolves to the website, may be analyzed for incorporated words, spelling, characters and/or top-level domain that may point to, or be more commonly used in, one or more geographical regions. The website may be moved to a second location based on the initial business information combined with subsequently collected business information, such as, as non-limiting examples, updated address information, marketing campaigns aimed at particular locations and/or based on the originating location of traffic to the website.

Claims

1. A method, comprising:

monitoring, by a hardware server hosting a website for a hosting customer, source locations for network traffic accessing the website;

identifying, by the hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on the source locations for network traffic accessing the website;

transmitting, by the hardware server, a user interface to the hosting customer recommending that the hosting customer transfer at least a portion of the website to the first hosting location;

receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location by the hosting customer; and

transmitting, by the hardware server, at least a portion of the website of the hosting customer to a second hardware server located in first hosting location.

2. The method of claim 1, wherein identifying the first hosting location from a plurality of hosting locations includes:

identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website.

3. The method of claim 2, wherein identifying the first hosting location from a plurality of hosting locations includes:

identifying a geographic center of the plurality of IP addresses; and

identifying the first hosting location based upon the geographic center of the plurality of IP addresses.

4. The method of claim 1, wherein:

the user interface includes a user selectable option to either move or replicate the at least a portion of the website on the second hardware server.

5. The method of claim 4, wherein the message includes an indication that the user selectable option to replicate the at least a portion of the website was selected in the user interface and wherein transmitting the at least a portion of the website to the second hardware server includes duplicating the at least a portion of the website on the second hardware server.

6. The method of claim 1, wherein identifying the first hosting location is based, at least in part, on information received when the hosting customer updated a customer account.

7. The method of claim 1, wherein identifying the first hosting location is based, at least in part, on information received when the hosting customer changed a business address in a customer account.

8. A method, comprising:

receiving, by a hardware server at a first time, a request from a hosting customer to host content of a website;

accessing, by the hardware server, a customer record to identify a first business information relating to the hosting customer;

determining, by the hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on the first business information;

receiving, by the hardware server in response to a message transmitted to the hosting customer, a message encoding an approval of the first hosting location by the hosting customer; and

in response to the message encoding the approval of the first hosting location, hosting at least a portion of the content of the website on one or more hosting servers at the first hosting location.

9. The method of claim 8, including:

collecting at a second time different from the first time, by the hardware server, a second business information regarding the hosting customer;

determining a second hosting location different from the first hosting location based, at least in part, on the second business information regarding the hosting customer; and

hosting the at least a portion of the website of the hosting customer on a second one or more hosting servers at the second hosting location.

10. The method of claim 9, wherein the second hosting location is based, at least in part, on information received when the hosting customer updated a customer account.

11. The method of claim 9, wherein the second hosting location is based, at least in part, on information received when the hosting customer changed a business address in the second business information.

12. The method of claim 9, wherein the second business information identifies a location of a plurality of customers of a business of the hosting customer.

13. The method of claim 9, wherein the second hosting location is based, at least in part, on a new marketing campaign for the hosting customer aimed at a plurality of customers that reside closer to the second hosting location than the first hosting location.

14. The method of claim 8, including:

determining a geographic region consistent with a domain name registered to the hosting customer, based, at least in part, on one or more words in the domain name, and wherein the first hosting location is based, at least in part, on the geographic region.

15. The method of claim 8, including:

determining a geographic region consistent with a domain name registered to the hosting customer, based, at least in part, on one or more characters in the domain name, wherein the first hosting location is based, at least in part, on the geographic region.

16. The method of claim 8, wherein determining the first hosting location is based, at least in part, on a top level domain of a domain name registered by the hosting customer.

17. A method, comprising:

collecting at a first time, by one or more hardware servers, a first business information from a hosting customer;

transmitting, by the hardware server, a user interface to the hosting customer recommending that at least a portion of a website be hosted in a first hosting location, the first hosting location being at least partially determined by the first business information;

receiving, by the hardware server and through the user interface, a message encoding an approval of the first hosting location; and

in response to the message encoding the approval of the first hosting location, hosting, by the one or more hardware servers, a website of the hosting customer at the first hosting location.

18. The method of claim 17, including:

collecting at a second time different from the first time, by the one or more hardware servers, a second business information regarding the hosting customer;

selecting a second hosting location different from the first hosting location based, at least in part, on the second business information regarding the hosting customer; and

providing the hosting customer a recommendation to host the at least a portion of the website of the hosting customer on a second one or more hosting servers at the second hosting location.

19. The method of claim 18, wherein the second business information identifies a location of a plurality of customers of a business of the hosting customer.