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Consumer purchase decision scoring tool

  • US 9,684,927 B2
  • Filed: 05/31/2013
  • Issued: 06/20/2017
  • Est. Priority Date: 05/31/2013
  • Status: Active Grant
First Claim
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1. A non-transitory computer-readable medium storing computer-executable instructions that when executed by a computer including a processor cause the computer to:

  • execute, by the processor, a scoring tool of a webpage;

    identify, by the processor executing the scoring tool, a target product identifier that identifies a target product;

    interface, by the processor executing the scoring tool, with an application programming interface (API) of a website to access customer reviews corresponding to the target product identifier and identify rating values from the customer reviews for the target product;

    create, by the processor executing the scoring tool, a survey about the target product including questions about the target product and input for responses;

    distribute, by the processor executing the scoring tool, the survey to selected social contacts of the user accessed through an API to a social network;

    receive, by the processor executing the scoring tool, one or more responses from the selected social contacts to the survey; and

    calculate, by the processor executing the scoring tool, a buy score for the target product based, at least in part, on the accessed customer reviews, a combination of the rating values, and the one or more responses from the selected social contacts; and

    render, by the processor executing the scoring tool, a user interface including the buy score and at least a portion of the customer reviews in a prioritized list on a display of the computer.

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