Performance evaluation of an information resource in a computer network environment

• US 9,691,074 B2
• Filed: 03/31/2014
• Issued: 06/27/2017
• Est. Priority Date: 03/31/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Zhuge, Yuan, Fan, Jieyan, Liu, Xuan, Yu, Yubao, Raz, Itai, Singhal, Kanupriya, Wright, Timothy John
• Primary Examiner(s): Keehn, Richard G
• Application Number:
  US14/230,507
• Publication Number:
  US 20150372890A1
• Time in Patent Office: 1,184 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

Systems and methods of evaluating performance of an information resource in a computer networked environment are provided. A data processing system can obtain a request for a performance metric of an information resource. A number of visits to the information resource by an audience segment, and an aggregate number of visits to the information resource can be determined and used to identify a first metric. A global audience segment number and a global aggregate audience number can also be determined and used to identify a second metric. A performance metric associated with the information resource can get determined based on the first metric and the second metric.

Claims

1. A computer implemented method of evaluating performance of an information resource in a computer networked environment, comprising:

obtaining, by a data processing system, from a content publisher computing device via a computer network, a request for a performance metric of the information resource;

determining, by the data processing system, a number of visits to the information resource by an audience segment;

determining an aggregate number of visits to the information resource, the aggregate number greater than the number of visits to the information resource by the audience segment;

identifying a first metric, the first metric indicating a first ratio of the number of visits to the information resource by the audience segment to the aggregate number of visits to the information resource;

obtaining, by the data processing system, a global audience segment number corresponding to a total number of users or devices associated with the audience segment across a communications network including the information resource and other information resources;

obtaining, by the data processing system, a global aggregate audience number representing a total number of users or devices across the communications network, the global aggregate audience number greater than the global audience segment number;

identifying a second metric, the second metric indicating a second ratio of the global audience segment number to the global aggregate audience number;

generating the performance metric based on the first ratio and the second ratio; and

transmitting information based on the generated performance metric to a computer configured to modify the information resource.

2. The method of claim 1, comprising:

identifying, from the request for the performance metric, a time period;

determining the number of visits to the information resource during the time period;

determining the aggregate number of visits to the information resource during the time period;

determining the global audience segment number during the time period;

determining the global aggregate audience number during the time period; and

generating the performance metric for the time period.

3. The method of claim 1, comprising:

identifying, from the request for the performance metric, a shared characteristic of the audience segment; and

generating the performance metric for the shared characteristic.

4. The method of claim 1, comprising:

determining that the performance metric indicates one of an over-performance of the information resource relative to the audience segment, an under-performance of the information resource relative to the audience segment, and an equal performance of the information resource relative to the audience segment.

5. The method of claim 1, wherein the computer is the content publisher computing device.

6. The method of claim 1, comprising:

comparing the first ratio to the second ratio to generate the performance metric.

7. The method of claim 1, comprising:

dividing the first metric by the second metric to generate a quotient, the quotient indicating the performance metric.

8. The method of claim 7, wherein the quotient having a value greater than 1 indicates over-performance of the information resource for the audience segment, the quotient having a value less than 1 indicates under-performance of the information resource for the audience segment;

and the quotient having a value of 1 indicates equal performance on the information resource for the audience segment.

9. The method of claim 1, comprising:

dividing the number of visits to the information resource by the audience segment to the aggregate number of visits to the information resource to generate the first metric;

dividing the global audience segment number by the global aggregate audience number to generate the second metric; and

dividing the first metric by the second metric to generate the performance metric.

10. The method of claim 1, comprising:

determining, by at least one processor of the data processing system, the number of visits to the information resource by the audience segment;

determining by at least one processor of the data processing system, the aggregate number of visits to the information resource;

obtaining, by the data processing system from at least one database, the global audience segment number;

obtaining, by the data processing system from at least one database, the global aggregate audience number.

11. A system of evaluating performance of an information resource in a computer networked environment, comprising:

a data processing system configured to obtain, from a content publisher computing device via a computer network, a request for a performance metric of the information resource;

the data processing system configured to;

determine a number of visits to the information resource by an audience segment;

determine an aggregate number of visits to the information resource, the aggregate number greater than the number of visits to the information resource by the audience segment;

identify a first metric, the first metric indicating a first ratio of the number of visits to the information resource by the audience segment to the aggregate number of visits to the information resource;

obtain, by the data processing system, a global audience segment number corresponding to a total number of users or devices associated with the audience segment across a communications network including the information resource and other information resources;

obtain a global aggregate audience number representing a total number of users or devices across the communications network, the global aggregate audience number greater than the global audience segment number;

identify a second metric, the second metric indicating a second ratio of the global audience segment number to the global aggregate audience number;

generate the performance metric based on the first ratio and the second ratio; and

transmit information based on the generated performance metric to the content publisher computing device, wherein the content publisher computing device is configured to modify the information resource.

12. The system of claim 11, comprising:

the data processing system operating to divide the first metric by the second metric to generate a quotient, the quotient indicating the performance metric.

13. The system of claim 11, comprising:

the data processing system operating to;

identify, from the request for the performance metric, a time period;

determine the number of visits to the information resource during the time period;

determine the aggregate number of visits to the information resource during the time period;

determine the global audience segment number during the time period;

determine the global aggregate audience number during the time period; and

generate the performance metric for the time period.

14. The system of claim 11, comprising:

the data processing system configured to identify, from the request for the performance metric, a shared characteristic of the audience segment; and

to

generate the performance metric for the shared characteristic.

15. The system of claim 11, comprising:

at least one processor of the data processing system operating to;

calculate the number of visits to the information resource by the audience segment; and

determine by at least one processor of the data processing system, the aggregate number of visits to the information resource; and

the data processing system operating to obtain, from at least one database, the global audience segment number, and the global aggregate audience number.

16. A computer readable storage medium storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:

obtaining from a content publisher computing device via a computer network, a request for a performance metric of the information resource;

determining a number of visits to the information resource by an audience segment;

determining an aggregate number of visits to the information resource, the aggregate number greater than the number of visits to the information resource by the audience segment;

identifying a first metric, the first metric indicating a first ratio of the number of visits to the information resource by the audience segment to the aggregate number of visits to the information resource;

obtaining a global audience segment number corresponding to a total number of users or devices associated with the audience segment across a communications network including the information resource and other information resources;

obtaining a global aggregate audience number representing a total number of users or devices across the communications network, the global aggregate audience number greater than the global audience segment number;

identifying a second metric, the second metric indicating a second ratio of the global audience segment number to the global aggregate audience number;

generating the performance metric based on the first ratio and the second ratio; and

transmitting information based on the generated performance metric to a computer configured to modify the information resource.

17. The computer readable storage medium of claim 16 storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:

determining the number of visits to the information resource by the audience segment;

determining the aggregate number of visits to the information resource;

obtaining, from at least one database, the global audience segment number; and

obtaining the global aggregate audience number.

18. The computer readable storage medium of claim 16 storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:

identifying, from the request for the performance metric, a time period;

determining the number of visits to the information resource during the time period;

determining the aggregate number of visits to the information resource during the time period;

determining the global audience segment number during the time period;

determining the global aggregate audience number during the time period; and

generating the performance metric for the time period.

19. The computer readable storage medium of claim 16 storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:

identifying, from the request for the performance metric, a shared characteristic of the audience segment; and

generating the performance metric for the shared characteristic.

20. The computer readable storage medium of claim 16 wherein the computer is the content publishing computing device.