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Performance evaluation of an information resource in a computer network environment

  • US 9,691,074 B2
  • Filed: 03/31/2014
  • Issued: 06/27/2017
  • Est. Priority Date: 03/31/2014
  • Status: Active Grant
First Claim
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1. A computer implemented method of evaluating performance of an information resource in a computer networked environment, comprising:

  • obtaining, by a data processing system, from a content publisher computing device via a computer network, a request for a performance metric of the information resource;

    determining, by the data processing system, a number of visits to the information resource by an audience segment;

    determining an aggregate number of visits to the information resource, the aggregate number greater than the number of visits to the information resource by the audience segment;

    identifying a first metric, the first metric indicating a first ratio of the number of visits to the information resource by the audience segment to the aggregate number of visits to the information resource;

    obtaining, by the data processing system, a global audience segment number corresponding to a total number of users or devices associated with the audience segment across a communications network including the information resource and other information resources;

    obtaining, by the data processing system, a global aggregate audience number representing a total number of users or devices across the communications network, the global aggregate audience number greater than the global audience segment number;

    identifying a second metric, the second metric indicating a second ratio of the global audience segment number to the global aggregate audience number;

    generating the performance metric based on the first ratio and the second ratio; and

    transmitting information based on the generated performance metric to a computer configured to modify the information resource.

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