Audience server

• US 9,691,079 B2
• Filed: 07/15/2015
• Issued: 06/27/2017
• Est. Priority Date: 08/01/2003
• Status: Expired due to Term

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Advertisingcom LLC (Apollo Global Management, Inc.)
• Inventors: Wilson, Joseph G., Beyda, Gil
• Primary Examiner(s): RABOVIANSKI, JIVKA A
• Application Number:
  US14/800,486
• Publication Number:
  US 20160027038A1
• Time in Patent Office: 713 Days
• Field of Search: 725 34, 725 35, 725 37, 725 46
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.

Claims

1. A computer-implemented method for delivering advertising content to a client computer, the method comprising:

receiving profile data regarding each of a plurality of client computers from a plurality of data providers, wherein at least one of said data providers is unaffiliated with the advertising content;

receiving a request to serve an advertisement to a client computer;

determining whether the request includes a segment identifier for the client computer;

upon determining that the request does not include a segment identifier for the client computer;

redirecting the request to a server;

receiving from the server a segment-targeting cookie that includes the segment identifier for the client computer; and

transmitting, to the client computer, a segment-targeting cookie that includes the segment identifier for the client computer;

determining a particular advertisement to be served to the client computer based on the client computer, the segment identifier, and a selection from a set of advertisements, the set of advertisements being based upon the profile data for the client computer and the segment identifier; and

transmitting, via a computer network, the particular advertisement to the client computer for display.

2. The method of claim 1, wherein the profile data is received separately from and prior to receiving the request to serve the advertisement.

3. The method of claim 1, wherein determining the particular advertisement implements a configurable delivery decision making mode that determines the particular advertisement based on the profile data and the segment identifier.

4. The method of claim 3, wherein the configurable delivery decision making mode includes a factoring option that prompts determining the particular advertisement based on the profile data, the segment identifier, and a context in which the requested advertisement is to be displayed.

5. The method of claim 4, wherein the configurable delivery decision making mode includes a delivery time factoring option that supplements determining the particular advertisement with consideration of the context in which the requested advertisement is to be displayed.

6. The method of claim 1, wherein determining the particular advertisement is also based upon performance criteria.

7. The method of claim 1, further comprising:

receiving from a publisher a set of delivery criteria corresponding to potentially deliverable advertisements, wherein determining the particular advertisement comprises;

selecting an advertisement based upon a comparison of current delivery metrics to the set of delivery criteria.

8. The method of claim 1, further comprising:

identifying, by the server, the client computer as a target of the request based on a comparison of the received profile data to the received request;

determining, by the server, that the identified client computer is a member of a segment of the plurality of client computers that includes client computers having a set of attributes corresponding to profile data collected from the plurality of client computers;

associating, by the server, the identified client computer with the segment of the plurality of client computers;

returning, by the server, segment-targeting cookie which includes a segment identifier for the client computer.

9. The method of claim 8, wherein identifying the client computer as the target of the request implements a unique identifier corresponding to the client computer that does not uniquely identify a user of the identified client computer.

10. A system for delivering advertising content to a client computer, the system including:

a server;

a data storage device storing instructions for enabling sharing of audio feeds; and

a processor configured to execute the instructions to perform a method including;

receiving profile data regarding each of a plurality of client computers from a plurality of data providers, wherein at least one of said data providers is unaffiliated with the advertising content;

receiving a request to serve an advertisement to a client computer;

determining whether the request includes a segment identifier for the client computer;

upon determining that the request does not include a segment identifier for the client computer;

redirecting the request to a server;

receiving from the server a segment-targeting cookie that includes the segment identifier for the client computer; and

transmitting, to the client computer, a segment-targeting cookie that includes the segment identifier for the client computer;

determining a particular advertisement to be served to the client computer based on the client computer, the segment identifier, and a selection from a set of advertisements, the set of advertisements being based upon the profile data for the client computer and the segment identifier; and

transmitting, via a computer network, the particular advertisement to the client computer for display.

11. The system of claim 10, wherein the profile data is received separately from and prior to receiving the request to serve the advertisement.

12. The system of claim 10, wherein determining the particular advertisement implements a configurable delivery decision making mode that determines the particular advertisement based on the profile data and the segment identifier.

13. The system of claim 12, wherein the configurable delivery decision making mode includes a factoring option that prompts determining the particular advertisement based on the profile data, the segment identifier, and a context in which the requested advertisement is to be displayed.

14. The system of claim 12, wherein the configurable delivery decision making mode includes a delivery time factoring option that supplements determining the particular advertisement with consideration of the context in which the requested advertisement is to be displayed.

15. The system of claim 10, wherein determining the particular advertisement is also based upon performance criteria.

16. The system of claim 10, wherein the processor is further configured to execute the instructions to perform the method including:

receiving from a publisher a set of delivery criteria corresponding to potentially deliverable advertisements,

wherein determining the particular advertisement includes selecting an advertisement based upon a comparison of current delivery metrics to the set of delivery criteria.

17. The system of claim 10, wherein the server is configured to execute instructions to perform a method including:

identifying the client computer as a target of the request based on a comparison of the received profile data to the received request;

determining that the identified client computer is a member of a segment of the plurality of client computers that includes client computers having a set of attributes corresponding to profile data collected from the plurality of client computers;

associating the identified client computer with the segment of the plurality of client computers;

returning segment-targeting cookie which includes a segment identifier for the client computer.

18. The system of claim 17, wherein identifying the client computer as the target of the request implements a unique identifier corresponding to the client computer that does not identify a user of the client computer.

19. A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for delivering advertising content to a client computer, the method including:

receiving profile data regarding each of a plurality of client computers from a plurality of data providers, wherein at least one of said data providers is unaffiliated with the advertising content;

receiving a request to serve an advertisement to a client computer;

determining whether the request includes a segment identifier for the client computer;

upon determining that the request does not include a segment identifier for the client computer;

redirecting the request to a server;

receiving from the server a segment-targeting cookie that includes the segment identifier for the client computer; and

transmitting, to the client computer, a segment-targeting cookie that includes the segment identifier for the client computer;

determining a particular advertisement to be served to the client computer based on the client computer, the segment identifier, and a selection from a set of advertisements, the set of advertisements being based upon the profile data for the client computer and the segment identifier; and

transmitting, via a computer network, the particular advertisement to the client computer for display.

20. The non-transitory computer-readable medium of claim 19, further storing instructions that, when executed by the server, cause the server to perform a method including:

identifying the client computer as a target of the request based on a comparison of the received profile data to the received request;

determining that the identified client computer is a member of a segment of the plurality of client computers that includes client computers having a set of attributes corresponding to profile data collected from the plurality of client computers;

associating the identified client computer with the segment of the plurality of client computers;

returning segment-targeting cookie which includes a segment identifier for the client computer.