System and method of providing recommendations

• US 9,691,097 B2
• Filed: 05/23/2014
• Issued: 06/27/2017
• Est. Priority Date: 09/12/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Lifson, David M.
• Primary Examiner(s): ALLEN, WILLIAM J
• Application Number:
  US14/285,945
• Publication Number:
  US 20140258026A1
• Time in Patent Office: 1,131 Days
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04M 2203/655 Combination of telephone service and social networking messaging within social networks H04L51/52
• CPC Class Codes: H04M 7/0024 Services and arrangements where telephone services are combined with data services arrangements which combine a telephonic equipment and a computer H04M7/0012

Abstract

A method of providing recommendations is disclosed and includes receiving a selection of an offering via an online site. The method also includes outputting a detail page related to the offering via the online site. The detail page includes a first selectable indicator corresponding to a social network of a visitor and a second selectable indicator corresponding to unfiltered content. The method also includes outputting at least one recommendation via the detail page. Each recommendation is associated with a member of the social network when input received via the online site indicates a selection of the first selectable indicator.

Claims

1. A method of providing recommendations, the method comprising:

by a server system, the server system including processing logic and memory accessible to the processing logic, the memory including instructions executable by the processing logic and configured to provide an online site,

providing an user interface for an online site in response to a request from a visitor associated with a visitor computing device, the user interface including one or more offerings;

receiving, by the online site, a selection of an offering of the one or more offerings;

in response to the selection of the offering,

querying a social network data store to identify at least one social network for which the visitor is registered; and

outputting a detail page related to the offering on the online site, the detail page including one or more selectable recommendation indicators corresponding to at least one social network for which the visitor is registered and one or more selectable recommendation indicators corresponding to unfiltered content;

receiving by the online site, a selection of a selectable recommendation indicator;

in response to the selection of the selectable recommendation indicator,

generating at least one recommendation based at least in part on the selectable recommendation indicator; and

causing the display of the at least one recommendation on the detail page.

2. The method of claim 1 further comprising:

determining whether a response to selection of a recommendation indicator corresponds to the social network for which a visitor is determined to be registered; and

in response, causing the display of at least one recommendation comprises an indication that at least one member of the social network purchased the offering, viewed the offering, reviewed the offering, purchased a related offering, viewed a related offering, purchased a similar offering, viewed a similar offering, or any combination thereof.

3. The method of claim 1 further comprising:

determining whether a response to selection of a recommendation indicator corresponds to unfiltered content; and

in response, causing the display of at least one recommendation comprises an indication that at least one visitor determined to be outside the social network purchased the offering, viewed the offering, reviewed the offering, purchased a related offering, viewed a related offering, purchased a similar offering, viewed a similar offering, or any combination thereof.

4. The method of claim 3, wherein the at least one visitor is associated with a trust level corresponding to a determination of helpfulness of recommendations from the at least one visitor.

5. The method of claim 4, wherein the trust level is associated with a product category of offering.

6. The method of claim 4 further comprising:

receiving input from the at least one visitor regarding a determined helpfulness of a previous recommendation associated with the at least one visitor; and

updating the trust level associated with the at least one visitor based on the input.

7. The method of claim 1 further comprising:

determining whether a response to selection of the selectable recommendation indicator corresponds to a social network for which the visitor is determined to be registered; and

in response, including in the detail page related to the offering at least one selectable recommendation indicator corresponding to filtering of the at least one recommendation.

8. A system to provide recommendation, the system comprising:

a server system including processing logic and memory accessible to the processing logic, wherein the memory includes instructions executable by the processing logic to;

provide an user interface for an online site in response to a request from a visitor associated with a visitor computing device, the user interface including one or more offerings;

receive, by the online site, a selection of an offering of the one or more offerings;

in response to the selection of the offering,

querying a social network data store to identify at least one social network for which the visitor is registered; and

output a detail page related to the offering on the online site, the detail page including one or more selectable recommendation indicators corresponding to at least one social network for which the visitor is determined to be registered and one or more selectable recommendation indicators corresponding to unfiltered content, wherein the at least one social network comprises a set of members;

receive, by the online site, a selection of a selectable recommendation indicator; and

in response to the selection of the selectable recommendation indicator,

generate at least one recommendation based at least in part on the selectable recommendation indicator; and

cause the display of at least one recommendation on the detail page.

9. The system of claim 8, wherein the at least one recommendation indicates that at least one member of the set of members has purchased the offering, viewed the offering, reviewed the offering, purchased a related offering, viewed a related offering, purchased a similar offering, viewed a similar offering, or any combination thereof.

10. The system of claim 8, wherein the at least one recommendation includes at least one aggregated recommendation based on aggregated data associated with a plurality of members in the set of members.

11. The system of claim 8, wherein each of the members in the set of members is associated with a trust level.

12. The system of claim 11, wherein the trust level comprises one of:

complete trust, general trust, moderate trust, low trust or no trust.

13. The system of claim 11, wherein the detail page further includes an option to edit the trust level associated with each of the members.

14. A non-transitory computer-readable storage medium having processor-readable instructions that are executable by processing logic to perform a method, the method comprising:

providing an user interface for an online site in response to a request from a visitor associated with a visitor computing device, the user interface including one or more offerings;

receiving, by the online site, a selection of an offering of the one or more offerings;

in response to the selection of the offering,

querying a social network data store to identify at least one social network for which the visitor is registered; and

outputting a detail page related to the offering via the online site, the detail page including a set of selectable recommendation indicators, one or more selectable recommendation indicators corresponding to at least one social network for which a visitor is registered and one or more selectable recommendation indicators corresponding to unfiltered content;

obtaining a selection of one of the set of selectable recommendation indicators; and

in response to the selection of the selectable recommendation indicator,

generating at least one recommendation based at least in part on the selectable recommendation indicator; and

causing the display of the at least one recommendation on the detail page related to the offering.

15. The non-transitory computer-readable storage medium of claim 14, in the method further comprising:

determining whether a response to the selection of one of the set of selectable recommendation indicators corresponds to unfiltered content; and

in response, causing the display of an indication that at least one visitor outside the social network purchased the offering, viewed the offering, reviewed the offering, purchased a related offering, viewed a related offering, purchased a similar offering, viewed a similar offering, or any combination thereof.

16. The non-transitory computer-readable storage medium of claim 14, in the method further comprising:

determining whether a selection of the selectable recommendation indicators corresponds to a social network for which the visitor is registered; and

in response, including in the detail page related to the offering at least one selectable recommendation indicator corresponding to filtering of the at least one recommendation.

17. The non-transitory computer-readable storage medium of claim 16, wherein filtering of the at least one recommendation comprises filtering based on profiles associated with the social network.

18. The non-transitory computer-readable storage medium of claim 16, wherein the at least one social network for which a visitor is registered comprises a set of members.

19. The non-transitory computer-readable storage medium of claim 18, wherein the at least one recommendation includes at least one aggregated recommendation based on aggregated data associated with a plurality of members in the set of members.

20. The non-transitory computer-readable storage medium of claim 18, wherein the detail page further includes an option to edit a trust level associated with each of the members in the set of members.