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Organic light emitting diode display device and method of driving the same

  • US 9,691,321 B2
  • Filed: 12/30/2014
  • Issued: 06/27/2017
  • Est. Priority Date: 12/31/2013
  • Status: Active Grant
First Claim
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1. An organic light emitting diode (OLED) display device comprising:

  • a system configured to;

    split a display panel into a plurality of regions and operate in separate modes including a split window mode for transmitting split image data corresponding to respective regions to display different images on the respective regions and a normal mode for transmitting normal image data to display one image on the entire display panel; and

    a panel driving circuit configured to;

    drive the display panel according to the split image data or the normal image data provided from the system,vary a plurality of gamma voltage levels to separately control luminance or color characteristics of each of the plurality of regions during a blank period between a period for scanning a first window region and a period for scanning a second window region according to a result obtained by analyzing the split image data in the split window mode, andcontrol a specific region in a lowest luminance state until a user input signal is generated when the user input signal is not present during a predetermined period of time or more in the specific portion of the plurality of regions,wherein the panel driving circuit includes a gamma voltage generating circuit to vary the plurality of gamma voltage levels to reduce power consumption.

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