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Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

  • US 9,693,086 B2
  • Filed: 11/23/2015
  • Issued: 06/27/2017
  • Est. Priority Date: 05/02/2006
  • Status: Expired due to Fees
First Claim
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1. A method for use in targeting assets to users of user equipment devices in a communications network, comprising the steps of:

  • operating a processor to progressively incorporate, over time, a plurality of user inputs by one or more users of a user equipment device into a model of a user composition of the one or more users, the model including a plurality of user classification parameters, and wherein the progressively incorporating comprises;

    developing an observation model based on first inputs by one or more users with respect to one or more user equipment devices; and

    developing a signal model reflective of the possible states and dynamics of a user composition of one or more users of a first user equipment device with respect to time, wherein said observation model probabilistically relates measurement data related to said first inputs to the possible states and dynamics;

    filtering the user composition model to obtain an estimate of a current user composition of the user equipment device; and

    targeting one or more assets in the communications network using the estimated current user composition.

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