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Methods and apparatus for dynamic presentation of advertising, factual, and informational content using enhanced metadata in search-driven media applications

  • US 9,697,230 B2
  • Filed: 03/31/2006
  • Issued: 07/04/2017
  • Est. Priority Date: 11/09/2005
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method for placement of advertising content within a playback stream, the method comprisingreceiving a segment list of timed content segments chosen from a set of discrete media files;

  • obtaining enhanced metadata documents for the timed content segments, the enhanced metadata documents identifying timing information defined by timing boundaries of the timed content segments and at least one segment identifier associated with the timed content segments;

    identifying, using a relevancy engine, at least one relevant segment identifier from the at least one segment identifier for each of the timed content segments;

    associating the at least one relevant segment identifier to advertising content identifiers stored in a repository of a data map, the advertising content identifiers being mapped to specific advertising content;

    detecting segment transitions between each of the timed content segments; and

    presenting the specific advertising content that relates to each of the timed content segments at or near a time when the timed content segment is being played back.

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