N-level replication of supplemental content

• US 9,697,504 B2
• Filed: 09/26/2014
• Issued: 07/04/2017
• Est. Priority Date: 09/27/2013
• Status: Active Grant

• Current Assignee: Aibuy Incorporated
• Original Assignee: Cinsay Incorporated
• Inventors: Briggs, Christian, Spitz, Robert K., Downing, Todd
• Primary Examiner(s): Flynn, Nathan
• Assistant Examiner(s): Huerta, Alexander Q
• Application Number:
  US14/498,800
• Publication Number:
  US 20150092111A1
• Time in Patent Office: 1,012 Days
• CPC Class Codes: G06Q 20/0855 involving a third party
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method includes receiving a transacting media container having video content and an affiliate tracking identifier with first entity information associated with a first entity. The method also includes identifying second entity information associated with a second entity and retrieving supplemental content based on the second entity information. The method further includes adding the supplemental content to the transacting media container and the second entity information to the affiliate tracking identifier.

Claims

1. A method, comprising:

receiving, by at least one processor through at least one communication link, a transacting media container including video content, an affiliate tracking identifier with first entity information associated with a first entity, and processor-executable instantiation code;

identifying, by the at least one processor, second entity information associated with a second entity;

retrieving, by the at least one processor through the at least one communication link, supplemental content based on the second entity information, the supplemental content including a plurality of interactive advertisements related to one or more products or services present in the video content;

adding, by the at least one processor, (1) the supplemental content to the transacting media container to define an updated transacting media container, and (2) the second entity information to the affiliate tracking identifier to define an updated affiliate tracking identifier included in the updated transacting media container; and

transmitting, by the at least one processor through at least one communication link, the updated transacting media container including the updated affiliate tracking identifier to a first endpoint compute device for presentation of the video content and at least one advertisement of the plurality of interactive advertisements of the supplemental content to a user of the first endpoint compute device based on execution of the processor-executable instantiation code by the first endpoint compute device, the updated transacting media container configured such that, when instantiated;

(a) an interface is displayed, the interface configured to (i) allow the user to share the updated transacting media container to a second endpoint compute device, and (ii) allow the user to interact with the presented at least one interactive advertisement and initiate a transaction without leaving display areas of the video content and supplemental content;

(b) user interactions with the interface are monitored; and

(c) the updated affiliate tracking identifier is further updated at the first endpoint compute device based on the monitored user interactions to define a further updated affiliate tracking identifier.

2. The method of claim 1, wherein the updated transacting media container is further configured to:

monitor transaction information related to the at least one interactive advertisement of the supplemental content; and

transmit the transaction information and the further updated affiliate tracking identifier to one parent entity of a plurality of parent entities, the first entity being one parent entity from the plurality of parent entities.

3. The method of claim 1, wherein the first entity information and the second entity information comprise at least one of:

company information, organization information, and individual information.

4. The method of claim 1, wherein at least one of the affiliate tracking identifier and updated affiliate tracking identifier comprises entity information for multiple parent entities that previously processed the transacting media container.

5. The method of claim 1, further comprising:

receiving transaction information related to the supplemental content from the first endpoint compute device; and

sending the transaction information and the updated affiliate tracking identifier to one parent entity from a plurality of parent entities.

6. The method of claim 5, wherein the transaction information is related to one or more products or services associated with the supplemental content.

7. An apparatus, comprising:

at least one memory configured to store a transacting media container, the transacting media container including video content and an affiliate tracking identifier with first entity information; and

at least one processing device operatively connected to the at least one memory, the at least one processing device configured to;

receive the transacting media container from a first entity;

identify second entity information associated with a second entity;

identify third entity information associated with a third entity;

retrieve supplemental content based on the second entity information and the third entity information, the supplemental content including a plurality of interactive advertisements related to one or more products or services represented in the video content;

add (1) the supplemental content to the transacting media container to define an updated transacting media container, and (2) the second entity information and the third entity information to the affiliate tracking identifier to define an updated affiliate tracking identifier included in the updated transacting media container; and

initiate transmission of the updated transacting media container and the updated affiliate tracking identifier to a first endpoint compute device for presentation of the video content and at least one interactive advertisement of the plurality of interactive advertisements of the supplemental content to a user of the first endpoint compute device when the updated transacting media container is executed on the first endpoint compute device, the updated transacting media container configured to, when executed on the first endpoint compute device;

(a) display a share interface, the share interface configured to allow the user to propagate the updated transacting media container over a network to a second endpoint compute device;

(b) display a transaction interface, the transaction interface configured to allow the user to initiate a transaction without leaving display areas of the video content and supplemental content (c) monitor user interactions with the share interface and transaction interface; and

(d) further update the updated affiliate tracking identifier based on monitored user interactions with the share interface and transaction interface to define a further updated affiliate tracking identifier.

8. The apparatus of claim 7, wherein the updated transacting media container includes the updated affiliate tracking identifier or the further updated affiliate tracking identifier, and is configured to when propagated over the network to the second endpoint compute device and executed on the second endpoint compute device:

(e) display a share interface instance at the second endpoint compute device, the share interface instance configured to allow a user of the second endpoint compute device to propagate the updated transacting media container to a third endpoint compute device;

(f) display a transaction interface instance at the second endpoint compute device, the transaction interface instance configured such that the user of the second endpoint compute device can initiate a transaction without leaving a video content display area or a supplemental content display area;

(g) monitor interactions with the share interface and the transaction interface at the second endpoint compute device; and

(h) modify the updated affiliate tracking identifier or the further updated affiliate tracking identifier at the second endpoint compute device based on monitored interactions with the share interface and transaction interface at the second endpoint compute device.

9. The apparatus of claim 8, wherein the at least one processing device is further configured to:

receive transaction information related to the supplemental content from the first end point compute device; and

initiate transmission of the transaction information and the updated affiliate tracking identifier to one parent entity of a plurality of parent entities.

10. The apparatus of claim 9, wherein the transaction information is related to one or more products or services associated with the supplemental content.

11. The apparatus of claim 7, wherein the at least one processing device is further configured to:

receive transaction information related to the at least one interactive advertisement of the supplemental content; and

initiate transmission of the transaction information and the updated affiliate tracking identifier to one of a plurality of parent entities, the first entity including one parent entity of the plurality of parent entities.

12. The apparatus of claim 7, wherein the first entity information, second entity information, and third entity information comprise at least one of:

company information, organization information, and individual information.

13. The apparatus of claim 7, wherein the affiliate tracking identifier comprises entity information for multiple parent entities that previously processed the transacting media container.

14. A non-transitory computer-readable storage medium comprising logic stored on the computer-readable storage medium, the logic configured when executed to cause at least one processing device to:

receive a transacting media container including video content and an affiliate tracking identifier with first entity information associated with a first entity;

identify second entity information associated with a second entity;

retrieve supplemental content based on the second entity information, the supplemental content including at least one interactive advertisement related to one or more products or services represented in the video content;

identify third entity information associated with a third entity;

retrieve supplemental content based on the third entity information, the supplemental content including at least one further interactive advertisement related to the one or more products or services represented in the video content;

add (1) the supplemental content based on the second entity information and including the at least one interactive advertisement, and the supplemental content based on the third entity information and including the at least one further interactive advertisement to the transacting media container to define an updated transacting media container, and (2) the second entity information and the third entity information to the affiliate tracking identifier to define an updated affiliate tracking identifier included in the updated transacting media container; and

initiate transmission of the updated transacting media container including the updated affiliate tracking identifier to a first endpoint compute device for presentation of the video content, the at least one interactive advertisement, and the at least one further interactive advertisement to a user, the updated transacting media container configured to;

(a) display an interface configured to (i) allow the user to share the updated transacting media container to a second endpoint compute device, and (ii) allow the user to interact with a presented interactive advertisement and initiate a transaction therewith without navigating away from a display area of the video content;

(b) monitor user interactions with the interface; and

(c) further update the updated affiliate tracking identifier based on the user interactions.

15. The non-transitory computer-readable storage medium of claim 14, wherein the logic is further configured when executed to cause the at least one processing device to:

receive transaction information related to the supplemental content from the first endpoint compute device; and

initiate transmission of the transaction information and the affiliate tracking identifier to one parent entity of a plurality of parent entities, the first entity being one parent entity of the plurality of parent entities.

16. The non-transitory computer-readable storage medium of claim 14, wherein the first entity information and the second entity information comprise at least one of:

company information, organization information, and individual information.

17. The non-transitory computer-readable storage medium of claim 14, wherein the updated affiliate tracking identifier comprises entity information for multiple parent entities that previously processed the transacting media container.

18. The non-transitory computer-readable storage medium of claim 14, wherein the logic is further configured when executed to cause the at least one processing device to:

receive transaction information related to at least one of the at least one interactive advertisement and the at least one further interactive advertisement from the first endpoint compute device; and

initiate transmission of the transaction information and the updated affiliate tracking identifier to one parent entity of a plurality of parent entities.