Methods and apparatus to monitor media presentations
First Claim
1. An apparatus to monitor media, the apparatus comprising:
- a software development kit provider to provide a software development kit to enable an application developer to create a monitoring enabled application;
a monitoring data receiver at an audience measurement entity to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a first user identifier, a second user identifier different from the first user identifier, and a media identifier received in a single message, the first user identifier to identify at least one of the media device or a user of the media device to a first database proprietor, and the second user identifier to identify the at least one of the media device or the user of the media device to a second database proprietor, the first and second database proprietors being separate from the audience measurement entity;
a data store at the audience measurement entity to store the collected data; and
a database proprietor interface at the audience measurement entity to request first demographic information from the first database proprietor based on the first user identifier and second demographic information from the second database proprietor based on the second user identifier, the database proprietor interface to store at least one of the first demographic information or the second demographic information in association with the media identifier in the data store.
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Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes a software development kit provider to provide a software development kit to enable an application developer to create an application developer to create a monitoring enabled application. The example apparatus further includes a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier. The example apparatus further includes a data store to store the collected data, and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.
251 Citations
20 Claims
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1. An apparatus to monitor media, the apparatus comprising:
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a software development kit provider to provide a software development kit to enable an application developer to create a monitoring enabled application; a monitoring data receiver at an audience measurement entity to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a first user identifier, a second user identifier different from the first user identifier, and a media identifier received in a single message, the first user identifier to identify at least one of the media device or a user of the media device to a first database proprietor, and the second user identifier to identify the at least one of the media device or the user of the media device to a second database proprietor, the first and second database proprietors being separate from the audience measurement entity; a data store at the audience measurement entity to store the collected data; and a database proprietor interface at the audience measurement entity to request first demographic information from the first database proprietor based on the first user identifier and second demographic information from the second database proprietor based on the second user identifier, the database proprietor interface to store at least one of the first demographic information or the second demographic information in association with the media identifier in the data store. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of monitoring a media presentation, the method comprising:
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providing a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application; accessing, at a processor of an audience measurement entity, a first user identifier, a second user identifier different from the first user identifier, and a media identifier received in a single message from the monitoring enabled application executed on a media device, the first user identifier to identify at least one of the media device or a user of the media device to a first database proprietor, and the second user identifier to identify the at least one of the media device or the user of the media device to a second database proprietor, the first and second database proprietors being separate from the audience measurement entity; querying the first database proprietor for first demographic information in association with the first user identifier; querying the second database proprietor for second demographic information in association with the second user identifier; and logging, with the processor of the audience measurement entity, an impression of media identified by the media identifier in association with at least one of the first demographic information or the second demographic information. - View Dependent Claims (12, 13, 14, 15)
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16. A tangible computer-readable storage medium comprising instructions which, when executed, cause a machine to at least:
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provide a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application; access at an audience measurement entity, a first user identifier, a second user identifier different from the first user identifier, and a media identifier received in a single message from the monitoring enabled application executed by a media device, the first user identifier to identify at least one of the media device or a user of the media device to a first database proprietor, and the second user identifier to identify the at least one of the media device or the user of the media device to a second database proprietor, the first and second database proprietors being separate from the audience measurement entity; query the first database proprietor based on the first user identifier and the second database proprietor based on the second user identifier for demographic information; and log an impression of media identified by the first media identifier in association with the demographic information received from at least one of the first database proprietor or the second database proprietor. - View Dependent Claims (17, 18, 19, 20)
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Specification