Color-related social networking recommendations using affiliated colors

• US 9,697,573 B1
• Filed: 06/26/2014
• Issued: 07/04/2017
• Est. Priority Date: 06/26/2014
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Haitani, Robert Yuji, Ong, Timothy Andrew, Manolis, Eva, Blackburn, Jenny Ann, Dorner, Charles Shearer
• Primary Examiner(s): Chou, Alan S
• Application Number:
  US14/316,445
• Time in Patent Office: 1,104 Days
• Field of Search: 709205
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods are provided for generating social networking recommendations. A color preference of a first user may be determined from a color palette of a first image associated with the user and/or a color palette of an item associated with the user. Other users may be identified that have a similar color preference as the first user based at least in part on the determined color preference of the first user. Interactions between the first user and one or more other users having similar color preferences with respect to the first user may be facilitated. A social networking recommendation may be generated with respect to the one or more other users having similar color preferences with respect to the first user.

Claims

1. A system comprising:

a data store configured to at least store computer-executable instructions; and

a hardware processor in communication with the data store, the hardware processor configured to execute the computer-executable instructions to at least;

access color preference information of a first user, the color preference information including at least a first image associated with the first user;

process the first image to generate a first affiliated color palette associated with the first image, wherein the first affiliated color palette is a color palette having a first color corresponding to a color in a color palette for the first image and one or more additional colors not in the color palette corresponding to the first image, the one or more additional colors identified based at least in part on;

the one or more additional colors being included in other color palettes having the first color; and

a respective rating for each of the other color palettes;

identify other users having a similar color preference as the first user based at least in part on the first affiliated color palette; and

generate a social networking recommendation for the first user with respect to at least one of the identified other users having a similar color preference with respect to the first user to facilitate interaction between the first user and the at least one of the identified other users having a similar color preference.

2. The system of claim 1, wherein the color palette corresponding to the first image is determined from metadata associated with the first image.

3. The system of claim 1, wherein the color palette corresponding to the first image is determined by identifying a plurality of representative colors and associated weights from a color distribution corresponding to the first image.

4. The system of claim 1, wherein the respective rating is a number of votes or the respective rating corresponds to a weight associated with a number of votes.

5. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least access item purchase information associated with the first user, the item purchase information including color palette information regarding a purchased item, wherein the identification of the other users having a similar color preference as the first user is based at least in part on the item purchase information including the color palette information.

6. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least:

identify a first plurality of affiliated color palettes associated with the first user; and

rank the first plurality of affiliated color palettes to correspond to a determined color palette preference of the first user;

wherein identifying other users having a similar color preference as the first user is based at least in part on the ranking of the first plurality of affiliated color palettes.

7. A computer-implemented method comprising:

under control of a hardware computing device configured with specific computer-executable instructions,

determining a color preference of a first user, the color preference corresponding to at least a first image associated with the first user;

processing the first image to generate a first affiliated color palette associated with the first image, wherein the first affiliated color palette is a color palette having a first color within a color range of a color in a color palette for the first image and an additional color outside a color range of any individual color identified in the color palette for the first image;

identifying other users having a similar color preference as the first user based at least in part on the first affiliated color palette; and

facilitating interactions between the first user and one or more of the identified other users having a similar color preference with respect to the first user.

8. The computer-implemented method of claim 7, wherein the color palette for the first image is determined from the first image by selecting a palette color from a plurality of representative colors identified from the first image.

9. The computer-implemented method of claim 8, wherein the plurality of representative colors are identified by selecting a subset of colors from a set of colors depicted by the first image based, at least in part, on a color distance associated with the subset of colors.

10. The computer-implemented method of claim 9, wherein the plurality of representative colors are further identified by merging individual colors of the selected subset of colors with similar colors in the set of colors depicted by the first image, respectively.

11. The computer-implemented method of claim 8, wherein individual representative colors of the plurality of representative colors are identified by determining a dominance of the individual representative color among a plurality of colors depicted by the first image.

12. The computer-implemented method of claim 7, wherein the first image is associated with an item purchased by the first user.

13. The computer-implemented method of claim 7, wherein facilitating interactions between the first user and the one or more of the identified other users comprises providing the first user with a social networking recommendation with respect to the one or more of the other identified users having a similar color preference with respect to the first user.

14. The computer-implemented method of claim 7, wherein facilitating interactions between the first user and the one or more of the identified other users having a similar color preference further comprises providing an indication to the one or more of the identified other users when the first user has purchased a first item associated with the first affiliated color palette.

15. The computer-implemented method of claim 7, wherein facilitating interactions between the first user and one or more of the identified other users having a similar color preference further comprises enabling the first user to share a color palette with at least one identified other user.

16. The computer-implemented method of claim 7, wherein identifying other users having a similar color preference as the first user is based at least in part on color-related search queries submitted by one or more other users.

17. The computer-implemented method of claim 7 further comprising:

identifying a first plurality of affiliated color palettes associated with the first user; and

ranking the first plurality of affiliated color palettes to correspond to a determined color palette preference of the first user;

wherein identifying the other users having a similar color preference as the first user is based at least in part on the ranking of the first plurality of affiliated color palettes.

18. A non-transitory computer-readable storage medium storing computer-executable instructions that when executed by a processor perform operations comprising:

determining a color preference of a first user, the color preference corresponding to at least a first image associated with the first user;

processing the first image to generate a first affiliated color palette associated with the first image, wherein the first affiliated color palette is a color palette having a first color within a color range of a color in a color palette for the first image and an additional color outside a color range of any individual color identified in the color palette corresponding to the first image;

identifying other users having a similar color preference as the first user based at least in part on the first affiliated color palette; and

facilitating interactions between the first user and one or more of the identified other users having a similar color preference with respect to the first user.

19. The non-transitory computer-readable storage medium of claim 18, wherein the first image is associated with an item purchased by the first user.

20. The non-transitory computer-readable storage medium of claim 18, wherein facilitating interactions between the first user and one or more of the identified other users comprises providing the first user with a social networking recommendation with respect to the one or more of the identified other users having a similar color preference with respect to the first user.

21. The non-transitory computer-readable storage medium of claim 18, the operations further comprising:

identifying a first plurality of affiliated color palettes associated with the first user; and

ranking the first plurality of affiliated color palettes to correspond to a determined color palette preference of the first user;

wherein identifying other users having a similar color preference as the first user is based at least in part on the ranking of the first plurality of affiliated color palettes.