Methods and apparatus to measure exposure to streaming media
First Claim
1. An apparatus comprising:
- a metadata extractor to extract a series of metadata tags associated with media playing on a presentation device, each of the metadata tags in the series of the metadata tags embedded in a different portion of the media, the metadata extractor to extract each of the metadata tags from the media when the corresponding different portion of the media is played;
a media event detector to detect a media event associated with the media playing on the presentation device;
a metadata selector to identify a first subset of the series of metadata tags for reporting to a central facility, the first subset including a first metadata tag extracted approximate in time to the media event; and
a transmitter to transmit the first subset of the series of the metadata tags to the central facility, the transmitter to omit from transmission to the central facility a second subset of the series of metadata tags, each of the metadata tags in the first and second subsets to be extracted at a different point in time from the media during presentation of the media on the presentation device, each of the metadata tags in the first subset to include a same type of information as each of the metadata tags in the second subset, at least one of the metadata extractor, the media event detector, the metadata selector, or the transmitter implemented by a processor executing instructions stored in a memory.
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes a metadata extractor to extract a series of metadata tags associated with media playing on a presentation device. The example apparatus includes a media event detector to detect a media event associated with the media playing on the presentation device. The example apparatus also includes a metadata selector to identify a subset of the series of metadata tags for reporting to a central facility. The subset includes a first metadata tag extracted approximate in time to the media event. The example apparatus further includes a transmitter to transmit the subset of the series of the metadata tags to a central facility.
388 Citations
27 Claims
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1. An apparatus comprising:
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a metadata extractor to extract a series of metadata tags associated with media playing on a presentation device, each of the metadata tags in the series of the metadata tags embedded in a different portion of the media, the metadata extractor to extract each of the metadata tags from the media when the corresponding different portion of the media is played; a media event detector to detect a media event associated with the media playing on the presentation device; a metadata selector to identify a first subset of the series of metadata tags for reporting to a central facility, the first subset including a first metadata tag extracted approximate in time to the media event; and a transmitter to transmit the first subset of the series of the metadata tags to the central facility, the transmitter to omit from transmission to the central facility a second subset of the series of metadata tags, each of the metadata tags in the first and second subsets to be extracted at a different point in time from the media during presentation of the media on the presentation device, each of the metadata tags in the first subset to include a same type of information as each of the metadata tags in the second subset, at least one of the metadata extractor, the media event detector, the metadata selector, or the transmitter implemented by a processor executing instructions stored in a memory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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extracting, with a processor, a series of tags associated with media playing on a presentation device, each of the tags in the series of the tags embedded in a different portion of the media, each of the tags extracted from the media as a result of the corresponding different portion of the media being played; detecting, with the processor, an event associated with the media playing on the presentation device; identifying, with the processor, a tag from the series of tags extracted approximate in time with the event to report to a central facility, each of the tags in the series of tags including a same type of information; and transmitting the identified tag to the central facility, other tags in the series of tags not being transmitted to the central facility, the identified tag being extracted at a different point in time than the other tags. - View Dependent Claims (17, 18, 19, 20, 21)
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22. A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:
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detect a request to access a first uniform resource locator by a presentation device to play media on the presentation device; extract a series of metadata tags associated with the media while the media is playing on the presentation device, each of the metadata tags in the series of the metadata tags embedded in a different portion of the media, each of the metadata tags extracted from the media as a result of the corresponding different portion of the media being played; transmit a first metadata tag from the series of metadata tags to a central facility, the first metadata tag extracted approximately when the media begins playing; detect an event associated with the media playing on the presentation device; and transmit a second metadata tag from the series of metadata tags to the central facility, the second metadata tag extracted approximate in time to the event, intermediate metadata tags included in the series of the metadata tags extracted temporally between the first metadata tag and the second metadata tag being discarded without transmitting to the central facility, the first and second metadata tags including a same type of information as each of the intermediate metadata tags. - View Dependent Claims (23, 24, 25, 26, 27)
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Specification