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Automated allocation of media campaign assets to time and program in digital media delivery systems

  • US 9,699,502 B1
  • Filed: 01/19/2016
  • Issued: 07/04/2017
  • Est. Priority Date: 01/16/2015
  • Status: Active Grant
First Claim
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1. A system for automatically managing delivery of digital media assets via one or more digital video delivery services, comprising:

  • a first data store containing a plurality of digital video files, each of which corresponds to a digital media asset, and at least some of which include metadata indicating one or more campaigns with which the digital video file'"'"'s digital media asset is associated;

    a second data store containing an inventory of digital programming files, each of which corresponds to one or more user-selectable video programs;

    a digital media server configured to access the first data store and the second data store and transmit the digital video files and the digital programming files to a plurality of video presentation devices;

    a campaign manager processor; and

    a non-transitory computer-readable medium containing programming instructions that, when executed, will cause the campaign manager processor to;

    receive consumption data corresponding to a plurality of user-selectable video programs and a plurality of digital media assets in a first campaign that a plurality of audience members viewed in a first campaign,receive, from a digital video delivery service that corresponds to the digital media server, an inventory of digital programming files that are available for presentation to the video presentation devices at future times, along with metadata corresponding to the digital programming files in the inventory,receive an allocation value, wherein the allocation value comprises an under-allocation value that represents an extent to which one or more of the user-selectable video programs have digital media assets allocated in a number that is less than an expected number, an over-allocation value that represents an extent to which one or more of the user-selectable video programs have digital media assets allocated in a number that exceeds an expected number, or both the under-allocation value and the over-allocation value,receive, from a campaign requestor, a selection of one or more parameters for a second campaign,identify a set of digital media assets for a second campaign,analyze the consumption data and the metadata to identify one or more digital programming files in the inventory to which to allocate a plurality of the digital media assets for the second campaign, andautomatically allocate the plurality of digital media assets for the second campaign to the identified digital programming files in the inventory in accordance with one or more parameters and so that the allocating is consistent with the allocation value for presentation to audience members via video presentation devices in the second campaign.

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