System and method of delivering collective content based advertising

• US 9,704,179 B2
• Filed: 06/13/2016
• Issued: 07/11/2017
• Est. Priority Date: 11/30/2005
• Status: Expired due to Fees

• Current Assignee: John Nicholas and Kristin Gross Trust
• Original Assignee: John Nicholas and Kristin Gross Trust
• Inventors: Gross, John Nicholas
• Primary Examiner(s): Desrosiers, Evans
• Application Number:
  US15/180,547
• Publication Number:
  US 20160300264A1
• Time in Patent Office: 393 Days
• Field of Search: 709226
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective.

Claims

1. A method of delivering electronic advertising information for a search engine implemented using computer software instructions embodied in a computer usable medium executing on one or more computing machines and comprising:

forming a website collective with a computing system, whose members include a plurality of different websites providing content for online distribution;

wherein said website collective includes a first member presenting advertising at a respective first website;

compiling content taken from webpages in the website collective with the computing system, including said first website, to generate a synthetic document representing aggregated content from said different websites;

identifying a first advertisement to be associated with said aggregated content by comparing content of said advertisement to said synthetic document with the computing system;

delivering said first advertisement with the computing system with organic search results at a second website separate from said first website; and

crediting said first member in response to a user selecting said first advertisement.

2. The method of claim 1, wherein said first member of said website collective is credited for advertising even when it is not presented at said first website.

3. The method of claim 1, wherein said first advertisement is presented at said second website by an advertising engine in spite of any blocking imposed by a second member of said website collective at a respective second site.

4. The method of claim 1, wherein said website collective members are treated as one entity by an advertising engine.

5. A method of delivering electronic advertising information for a search engine implemented using computer software instructions embodied in a computer usable medium executing on one or more computing machines and comprising:

forming a website collective with a computing system, whose members include a plurality of different websites providing content for online distribution;

wherein said website collective includes a first member presenting first advertising at a respective first website;

identifying second advertising to be presented at a second website with the computing system, which second advertising is based in part on identifying whether content from said first member of said website is presented at said second website;

delivering said second advertisement with the computing system at a second website separate from said first website; and

in response to a user selecting said second advertisement, crediting said first member with the computing system as if said second advertisement were presented at said first website.