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Measuring affinity levels via passive and active interactions

  • US 9,705,760 B2
  • Filed: 06/29/2015
  • Issued: 07/11/2017
  • Est. Priority Date: 03/23/2011
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • selecting a first group of users from a plurality of possible groups of users;

    measuring affinity levels between a first user and each user in the first group , the affinity levels based at least partially on both passive and active interactions between an electronic device of the first user and electronic devices of each of the users in the first group;

    adding the first user to the first group based on the affinity levels and affinity levels among users in the first group; and

    removing a second user from the first group based on a drop in affinity level between the second user and other users in the first group.

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