Method and system for efficient matching of user profiles with audience segments
First Claim
Patent Images
1. A method implemented on a machine having at least one processor, storage, and a communication interface connected to a network for providing content, the method comprising:
- obtaining a user profile characterizing a user with respect to a first feature space;
obtaining information about one or more advertisement audience segments, each of which is associated with at least one advertisement and one or more keywords representing commercial interests associated with the advertisement audience segment;
retrieving one or more pieces of content with respect to each of the one or more advertisement audience segments based, at least in part, on the one or more keywords representing the commercial interests associated with the advertisement audience segment, wherein the one or more pieces of content have information consistent with the commercial interests associated with the advertisement audience segment;
generating, for each of the one or more advertisement audience segments, an advertisement audience segment profile in a second feature space, based on the corresponding retrieved one or more pieces of content, to characterize the advertisement audience segment;
correlating the user profile with each of the advertisement audience segment profiles;
selecting one of the one or more advertisement audience segments based on degree of the correlation; and
outputting the at least one advertisement associated with the selected advertisement audience segment to the user, whereinthe first and second feature spaces correspond to the same feature space.
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Abstract
Embodiments of the present teachings disclose method, system, and programs that monetize personalized user behavioral profiles by remapping the users to audience segments related to advertisement. In the method, the users can be targeted with advertisements that are personalized and hence are more likely to lead to conversions.
24 Citations
19 Claims
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1. A method implemented on a machine having at least one processor, storage, and a communication interface connected to a network for providing content, the method comprising:
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obtaining a user profile characterizing a user with respect to a first feature space; obtaining information about one or more advertisement audience segments, each of which is associated with at least one advertisement and one or more keywords representing commercial interests associated with the advertisement audience segment; retrieving one or more pieces of content with respect to each of the one or more advertisement audience segments based, at least in part, on the one or more keywords representing the commercial interests associated with the advertisement audience segment, wherein the one or more pieces of content have information consistent with the commercial interests associated with the advertisement audience segment; generating, for each of the one or more advertisement audience segments, an advertisement audience segment profile in a second feature space, based on the corresponding retrieved one or more pieces of content, to characterize the advertisement audience segment; correlating the user profile with each of the advertisement audience segment profiles; selecting one of the one or more advertisement audience segments based on degree of the correlation; and outputting the at least one advertisement associated with the selected advertisement audience segment to the user, wherein the first and second feature spaces correspond to the same feature space. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system having at least one processor, a storage, and a communication platform for providing content, the system comprising:
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a first profile obtainer configured for obtaining a user profile characterizing a user with respect to a first feature space; a second profile obtainer configured for obtaining information about one or more advertisement audience segments, each of which is associated with at least one advertisement and one or more keywords representing commercial interests associated with the advertisement audience segment, retrieving one or more pieces of content with respect to each of the one or more advertisement audience segments based, at least in part, on the one or more keywords representing the commercial interests associated with the advertisement audience segment, wherein the one or more pieces of content have information consistent with the commercial interests associated with the advertisement audience segment, and generating, for each of the one or more advertisement audience segments, an advertisement audience segment profile in a second feature space, based on the corresponding retrieved one or more pieces of content, to characterize the advertisement audience segment; a correlator configured for correlating the user profile with each of the advertisement audience segment profiles and selecting one of the one or more advertisement audience segments based on degree of the correlation; and an output configured for outputting the at least one advertisement associated with the selected advertisement audience segment to the user, wherein the first and second feature spaces correspond to the same feature space. - View Dependent Claims (12, 13, 14, 15)
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16. A non-transitory machine readable medium having information recorded thereon for providing content, wherein the information, when read by a machine, causes the machine to perform the steps of:
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obtaining a user profile characterizing a user, with respect to a first feature space; obtaining information about one or more advertisement audience segments, each of which is associated with at least one advertisement and one or more keywords representing commercial interests associated with the advertisement audience segment; retrieving one or more pieces of content with respect to each of the one or more advertisement audience segments based, at least in part, on the one or more keywords representing the commercial interests associated with the advertisement audience segment, wherein the one or more pieces of content have information consistent with the commercial interests associated with the advertisement audience segment; generating, for each of the one or more advertisement audience segments, an advertisement audience segment profile in a second feature space, based on the corresponding retrieved one or more pieces of content, to characterize the advertisement audience segment; correlating the user profile with each of the advertisement audience segment profiles; selecting one of the one or more advertisement audience segments based on degree of the correlation; and outputting the at least one advertisement associated with the selected advertisement audience segment to the user, wherein the first and second feature spaces correspond to the same feature space. - View Dependent Claims (17, 18, 19)
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Specification