Interest mapping system
First Claim
1. A non-transitory computer-readable storage medium for tangibly storing thereon computer readable instructions for a method, the method comprising:
- receiving, over a network, a first interest associated with a first user, the first interest comprising a brand, the receiving of the first interest comprising retrieving the first interest from a profile in a social network and associated with the first user;
receiving, over the network, an affinity value from the first user, the affinity value representing a degree to which the first user likes the first interest on a numeric scale;
receiving, over the network, a location selected based upon an action of the first user;
establishing an association between the first interest, the location, and the first user;
detecting, over the network, an association of a second user with the location and a second interest;
in response to detecting an association of a second user with the location and the second interest, determining a numeric value representing strength of a relation between the second interest and the first interest, wherein determining the numeric value representing the strength of a relation between the second interest and first interest is based on, at least in part, a relationship distance between the first user and the second user in the social network, the relationship distance determined by a distance between the first user and the second user in a social network graph;
determining that the numeric value for the strength of the relation is greater than a defined threshold; and
in response to determining that the numeric value for the strength of the relation is greater than a defined threshold, transmitting, over the network, a user interface to the second user, the user interface displaying a suggestion indicating that the second user has a potential interest in the first interest, the suggestion further comprising a plurality of companies or businesses relating to the first interest.
9 Assignments
0 Petitions
Accused Products
Abstract
Apparatus, interfaces, and computer instructions are provided for establishing an association between a user and a declared interest, such as a brand or some other subject, and for generating a map to display the interests of one or more users. An association is established between an interest identifier, a user, and target object selected based upon an action of the user. The target object may include a location that may be specified by coordinates. The action may include selection of the at least one location by the user. Selection may include selecting a user interface feature that causes the at least one location to be selected based upon a geographical position of the user. The position may be determined by a Global Positioning System device carried by the user. Techniques are also disclosed for identifying people who are potentially interested in a given interest, or in a second interest related to a first interest, based on previously established interest-location-user associations.
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Citations
37 Claims
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1. A non-transitory computer-readable storage medium for tangibly storing thereon computer readable instructions for a method, the method comprising:
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receiving, over a network, a first interest associated with a first user, the first interest comprising a brand, the receiving of the first interest comprising retrieving the first interest from a profile in a social network and associated with the first user; receiving, over the network, an affinity value from the first user, the affinity value representing a degree to which the first user likes the first interest on a numeric scale; receiving, over the network, a location selected based upon an action of the first user; establishing an association between the first interest, the location, and the first user; detecting, over the network, an association of a second user with the location and a second interest; in response to detecting an association of a second user with the location and the second interest, determining a numeric value representing strength of a relation between the second interest and the first interest, wherein determining the numeric value representing the strength of a relation between the second interest and first interest is based on, at least in part, a relationship distance between the first user and the second user in the social network, the relationship distance determined by a distance between the first user and the second user in a social network graph; determining that the numeric value for the strength of the relation is greater than a defined threshold; and in response to determining that the numeric value for the strength of the relation is greater than a defined threshold, transmitting, over the network, a user interface to the second user, the user interface displaying a suggestion indicating that the second user has a potential interest in the first interest, the suggestion further comprising a plurality of companies or businesses relating to the first interest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 26, 27, 28, 29)
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17. A computing device comprising:
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a processor; a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising; logic executed by the processor for receiving, over a network, a first interest associated with a first user, the first interest comprising a brand, the receiving of the first interest comprising retrieving the first interest from a profile in a social network and associated with the first user; logic executed by the processor for receiving, over the network, an affinity value from the first user, the affinity value representing a degree to which the first user likes the first interest on a numeric scale; logic executed by the processor for receiving, over the network, a location selected based upon an action of the first user; logic executed by the processor for establishing an association between the first interest, the location, and the first user; logic executed by the processor for detecting, over the network, an association of a second user with the location and a second interest; logic executed by the processor for in response to detecting an association of the second user with the location and the second interest, determining a numeric value representing strength of a relation between the second interest and the first interest, wherein determining the numeric value representing strength of a relation between the second interest and first interest is based on, at least in part, a relationship distance between the first user and the second user in a social network, the relationship distance determined by a distance between the first user and the second user in a social network graph; logic executed by the processor for determining that the numeric value for the strength of the relation is greater than a defined threshold; and logic executed by the processor for, in response to determining that the numeric value for the strength of the relation is greater than a defined threshold, transmitting, over the network, a user interface to the second user, the user interface displaying a suggestion indicating that the second user has a potential interest in the first interest, the suggestion further comprising a plurality of companies or businesses relating to the first interest. - View Dependent Claims (18, 19, 20, 21, 22, 30, 31, 32, 33)
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23. A method comprising:
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receiving, over a network, a first interest associated with a first user, the first interest comprising a brand, the receiving of the first interest comprising retrieving the first interest from a profile in a social network and associated with the first user; receiving, over the network, an affinity value from the first user, the affinity value representing a degree to which the first user likes the first interest on a numeric scale; receiving, over the network, a location selected based upon an action of the first user; establishing, using a computing device, an association between the first interest, the location, and the first user; detecting, over the network, an association of a second user with the location and a second interest; in response to detecting an association of the second user with the location and the second interest, determining, using the computing device, a numeric value representing strength of a relation between the second interest and the first interest, wherein determining the numeric value representing the strength of a relation between the second interest and first interest is based on, at least in part, a relationship distance between the first user and the second user in a social network, the relationship distance determined by a distance between the first user and the second user in a social network graph; determining , using the computing device, that the numeric value for the strength of the relation is greater than a defined threshold; and in response to determining that the numeric value for the strength of the relation is greater than a defined threshold, transmitting, over the network, a user interface to the second user, the user interface displaying a suggestion indicating that the second user has a potential interest in the first interest, the suggestion further comprising a plurality of companies or businesses relating to the first interest. - View Dependent Claims (24, 25, 34, 35, 36, 37)
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Specification