Systems and methods for optimizing the selection and display of electronic content

• US 9,710,559 B2
• Filed: 06/10/2014
• Issued: 07/18/2017
• Est. Priority Date: 06/10/2014
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Xiong, Maggie J., Denenberg, Adam B., Solomakha, Dmytro
• Primary Examiner(s): Thai, Hanh
• Application Number:
  US14/300,645
• Publication Number:
  US 20150356184A1
• Time in Patent Office: 1,134 Days
• Field of Search: 707791, 707796, 707803
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods are provided for optimizing displays in one or more user interfaces. An exemplary method may include retrieving web entries from a database and generating a plurality of candidates based on the retrieved web entries, where each web entry of the web entries is a clickable item that is displayed on the one or more user interfaces. Additionally, provide the plurality of candidates for display on the one or more user interfaces and determine click-through rates for each of the plurality of candidates. Thereafter, create a display pool of candidates to display from plurality of candidates based on the click-through rates and update the display pool of candidates responsive to retrieving additional web entries from the database.

Claims

1. A computer-implemented method for optimizing displays in one or more user interfaces, the method comprising:

retrieving a plurality of web entries from a database, each web entry of the plurality of web entries being a clickable item that is displayed on the one or more user interfaces;

generating a first plurality of candidates comprising a first plurality of entries from the retrieved web entries;

generating a second plurality of candidates comprising a second plurality of entries from the retrieved web entries;

providing the first plurality of candidates for display on at least one of the one or more user interfaces, wherein the first plurality of candidates are displayed as a group;

providing the second plurality of candidates for display on at least one of the one or more user interfaces, wherein the second plurality of candidates are displayed as a group;

determining click-through rates for the first plurality of candidates;

determining click-through rates for the second plurality of candidates;

determining, from the plurality of candidates, a display pool of candidates to display based on the click-through rates of the first and second plurality of candidates; and

updating the display pool of candidates responsive to retrieving additional web entries from the database.

2. The computer-implemented method of claim 1, wherein updating the display pool of candidates responsive to retrieving additional web entries from the database comprises:

generating a third plurality of candidates based on the web entries and the additional web entries;

providing the third plurality of candidates along with the first and second plurality of candidates for separate display on the one or more user interfaces;

determining click-through rates for the third plurality of candidates and the first and second plurality of candidates; and

updating the display pool of candidates based on the click-through rates for the first, second, and third plurality of candidates.

3. The method of claim 2, wherein generating the third plurality of candidates comprises:

determining the third plurality of candidates, the third plurality of candidates comprising a first pre-set percentage of candidates from the display pool of candidates and a second pre-set percentage of additional web entries from the database candidates, wherein the first pre-set percentage is higher than the second pre-set percentage.

4. The method of claim 1, wherein determining, from the plurality of candidates, a display pool of candidates to display comprises:

ranking the first plurality of candidates against the second plurality of candidates based on the click-through rates; and

selecting plurality of candidates with the higher rankings to be included in the display pool of candidates.

5. The method of claim 4, wherein determining click-through rates for the first and second plurality of candidates comprises dividing an amount of selection of the plurality candidates with an amount of times that the plurality of candidates is displayed.

6. The method of claim 1, wherein the first plurality of candidates and the second plurality of candidates comprise

a different number of web entries.

7. The method of claim 1, wherein the first plurality of candidates is associated with a first type of user devices, and the second plurality of candidates is associated with a second type of user devices.

8. The method of claim 7, wherein the first type of user device and the second type of user device vary based on at least one of screen size, screen resolutions, and browser specifications.

9. A system for optimizing displays in one or more user interfaces, the system comprising:

a memory having processor-readable instructions stored therein; and

a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a method, the method comprising;

retrieving a plurality of web entries from a database, each web entry of the plurality of web entries being a clickable item that is displayed on the one or more user interfaces;

generating a first plurality of candidates comprising a first plurality of entries from the retrieved web entries;

generating a second plurality of candidates comprising a second plurality of entries from the retrieved web entries;

providing the first plurality of candidates for display on at least one of the one or more user interfaces, wherein the first plurality of candidates are displayed as a group;

providing the second plurality of candidates for display on at least one of the one or more user interfaces, wherein the second plurality of candidates are displayed as a group;

determining click-through rates for the first plurality of candidates;

determining click-through rates for the second plurality of candidates;

determining, from the plurality of candidates, a display pool of candidates to display based on the click-through rates of the first and second plurality of candidates; and

updating the display pool of candidates responsive to retrieving additional web entries from the database.

10. The system of claim 9, wherein updating the display pool of candidates responsive to retrieving additional web entries from the database comprises:

generating a third plurality of candidates based on the web entries and the additional web entries;

providing the third plurality of candidates along with the first and second plurality of candidates for separate display on the one or more user interfaces;

determining click-through rates for the third plurality of candidates and the first and second plurality of candidates; and

updating the display pool of candidates based on the click-through rates for the first, second, and third plurality of candidates.

11. The system of claim 10, wherein generating the third plurality of candidates comprises:

determining the third plurality of candidates, the third plurality of candidates comprising a first pre-set percentage of candidates from the display pool of candidates and a second pre-set percentage of additional web entries from the database candidates, wherein the first pre-set percentage is higher than the second pre-set percentage.

12. The system of claim 9, wherein determining, from the plurality of candidates, a display pool of candidates to display comprises:

ranking the first plurality of candidates against the second plurality of candidates based on the click-through rates; and

selecting plurality of candidates with the higher rankings to be included in the display pool of candidates.

13. The system of claim 12, wherein determining click-through rates for the first and second plurality of candidates comprises dividing an amount of selection of the plurality candidates with an amount of times that the plurality of candidates is displayed.

14. The system of claim 9, wherein the first plurality of candidates and the second plurality of candidates comprise

a different number of web entries.

15. The system of claim 9, wherein the first plurality of candidates is associated with a first type of user devices, and the second plurality of candidates is associated with a second type of user devices.

16. The system of claim 15, wherein the first type of user device and the second type of user device vary based on at least one of screen size, screen resolutions, and browser specifications.

17. A non-transitory computer-readable medium storing instructions, then instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:

retrieving a plurality of web entries from a database, each web entry of the plurality of web entries being a clickable item that is displayed on the one or more user interfaces;

generating a first plurality of candidates comprising a first plurality of entries from the retrieved web entries;

generating a second plurality of candidates comprising a second plurality of entries from the retrieved web entries;

providing the first plurality of candidates for display on at least one of the one or more user interfaces, wherein the first plurality of candidates are displayed as a group;

providing the second plurality of candidates for display on at least one of the one or more user interfaces, wherein the second plurality of candidates are displayed as a group;

determining click-through rates for the first plurality of candidates;

determining click-through rates for the second plurality of candidates;

determining, from the plurality of candidates, a display pool of candidates to display based on the click-through rates of the first and second plurality of candidates; and

updating the display pool of candidates responsive to retrieving additional web entries from the database.

18. The non-transitory computer-readable medium of claim 17, wherein updating the display pool of candidates responsive to retrieving additional web entries from the database comprises:

generating a third plurality of candidates based on the web entries and the additional web entries;

providing the third plurality of candidates along with the first and second plurality of candidates for separate display on the one or more user interfaces;

determining click-through rates for the third plurality of candidates and the first and second plurality of candidates; and

updating the display pool of candidates based on the click-through rates for the first, second, and third plurality of candidates.

19. The non-transitory computer-readable medium of claim 18, wherein generating the third plurality of candidates comprises:

determining the third plurality of candidates, the third plurality of candidates comprising a first pre-set percentage of candidates from the display pool of candidates and a second pre-set percentage of additional web entries from the database candidates, wherein the first pre-set percentage is higher than the second pre-set percentage.

20. The non-transitory computer-readable medium of claim 17, wherein determining, from the plurality of candidates, a display pool of candidates to display comprises:

ranking the first plurality of candidates against the second plurality of candidates based on the click-through rates; and

selecting plurality of candidates with the higher rankings to be included in the display pool of candidates.