User interface provisioning system

• US 9,712,627 B2
• Filed: 07/31/2013
• Issued: 07/18/2017
• Est. Priority Date: 07/31/2013
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Sergunin, Sergii
• Primary Examiner(s): Weber, Joy
• Application Number:
  US13/955,610
• Publication Number:
  US 20150040026A1
• Time in Patent Office: 1,448 Days
• Field of Search: 715745, 715744
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems and methods for providing a user interface include collecting user activity data that includes navigation details provided from each of a plurality of user devices in navigating through a user interface. User interface use profiles are determined using the user activity data and include information on the likelihood of at least one subsequent navigation detail based on at least one present navigation detail. A new user navigation detail is received from a new user device accessing the user interface, and a first user interface use profile is retrieved based on a first present navigation detail in the first user interface use profile that corresponds to the new user navigation detail. A customized user interface is then created using a first subsequent navigation detail associated the first present navigation detail in the first user interface use profile, and that customized user interface is provided to the new user device.

Claims

1. A system, comprising:

a non-transitory memory storing user activity data and a plurality of non-customized user interfaces; and

one or more hardware processors coupled to the non-transitory memory and configured to execute instructions to cause the system to perform operations comprising;

collecting the user activity data from a plurality of user devices over a network and storing the user activity data in the non-transitory memory, wherein the user activity data includes at least one set of navigation details provided from each of the plurality of user devices in navigating through a subset of the plurality of non-customized user interfaces that are provided within a website;

determining a plurality of user interface use profiles using the user activity data and storing the plurality of user interface user profiles in the non-transitory memory, wherein each of the plurality of user interface use profiles includes information on the likelihood of at least one subsequent navigation detail based on at least one present navigation detail provided in one of the plurality of non-customized user interfaces;

receiving a first new user navigation detail over the network from a first new user device that has provided an instruction to initially access the website using a non-customized home page user interface of the plurality of non-customized user interfaces;

retrieving a first user interface use profile from the non-transitory memory based on a first present navigation detail in the first user interface use profile that corresponds to the first new user navigation detail that provides the instruction to initially access the website using the non-customized home page user interface of the plurality of non-customized user interfaces;

creating a customized home page user interface for the first new user device using the non-customized home page user interface of the plurality of non-customized user interfaces and at least one first subsequent navigation detail associated with the first present navigation detail in the first user interface use profile, wherein a search input user interface component of a plurality of user interface components on the non-customized home page user interface is enlarged to provide the customized home page user interface while a subset of the plurality of user interface components on the non-customized home page user interface are the same in the customized home page user interface; and

providing the customized home page user interface over the network to the first new user device as a first initial access web page of the website.

2. The system of claim 1, wherein the operations further comprise:

receiving a second new user navigation detail over the network from a second new user device that has provided an instruction to initially access the website using a non-customized product page user interface of the plurality of non-customized user interfaces;

retrieving a second user interface use profile from the non-transitory memory based on a second present navigation detail in the second user interface use profile that corresponds to the second new user navigation detail that provides the instruction to initially access the website using the non-customized product page user interface of the plurality of non-customized user interfaces;

creating a customized product page user interface for the second new user device using the non-customized product page user interface of the plurality of non-customized user interfaces and at least one second subsequent navigation detail associated with the second present navigation detail in the second user interface use profile, wherein a product details user interface component of a plurality of user interface components on the non-customized product page user interface is modified to provide the customized product page user interface while a subset of the plurality of user interface components on the non-customized product pane user interface are the same in the customized product pane user interface; and

providing the customized product pane user interface over the network to the second new user device as a second initial access web pane of the website.

3. The system of claim 2, wherein the product details user interface component of the plurality of user interface components on the non-customized product page user interface include a link to product information, and wherein the link to product information is modified to display the product information to provide the customized product page user interface.

4. The system of claim 1, wherein the subset of the plurality of user interface components on the non-customized product page user interface include at least one user interface feature that is reduced in size to provide the customized product page user interface.

5. The system of claim 1, wherein the creating the customized home page user interface for the first new user device includes providing a user instruction that is displayable on the customized home page user interface and that is not provided in the non-customized home page user interface.

6. The system of claim 1, wherein the user activity data includes timing data that is associated with each set of navigation details and that was provided from each of the plurality of user devices in navigating through the subset of the plurality of non-customized user interfaces, and wherein the retrieving the first user interface use profile is also based on first new user timing data associated with the first new user navigation detail.

7. A method for providing user interfaces, comprising:

collecting user activity data from a plurality of user devices over a network and storing the user activity data in a database, wherein the user activity data includes at least one set of navigation details provided from each of the plurality of user devices in navigating through a plurality of non-customized user interfaces that are provided within a website;

determining a plurality of user interface use profiles using the user activity data and storing the plurality of user interface user profiles in the database, wherein each of the plurality of user interface use profiles includes information on the likelihood of at least one subsequent navigation detail based on at least one present navigation detail provided in one of the plurality of non-customized user interfaces;

receiving a first new user navigation detail over the network from a first new user device that has provided an instruction to initially access the website using a non-customized home page user interface of the plurality of non-customized user interfaces;

retrieving a first user interface use profile from the database based on a first present navigation detail in the first user interface use profile that corresponds to the first new user navigation detail that provides the instruction to initially access the website using the non-customized home page user interface of the plurality of non-customized user interfaces;

creating a customized home page user interface for the first new user device using the non-customized home page user interface of the plurality of non-customized user interfaces and at least one first subsequent navigation detail associated with the first present navigation detail in the first user interface use profile, wherein a search input user interface component of a plurality of user interface components on the non-customized home page user interface is enlarged to provide the customized home page user interface while a subset of the plurality of user interface components on the non-customized home page user interface are the same in the customized home page user interface; and

providing the customized home page user interface over the network to the first new user device as a first initial access web page of the website.

8. The method of claim 7, further comprising:

receiving a second new user navigation detail over the network from a second new user device that has provided an instruction to initially access the website using a non-customized product page user interface of the plurality of non-customized user interfaces;

retrieving a second user interface use profile from the non-transitory memory based on a second present navigation detail in the second user interface use profile that corresponds to the second new user navigation detail that provides the instruction to initially access the website using the non-customized product page user interface of the plurality of non-customized user interfaces;

creating a customized product page user interface for the second new user device using the non-customized product page user interface of the plurality of non-customized user interfaces and at least one second subsequent navigation detail associated with the second present navigation detail in the second user interface use profile, wherein a product details user interface component of a plurality of user interface components on the non-customized product page user interface is modified to provide the customized product page user interface while a subset of the plurality of user interface components on the non-customized product page user interface are the same in the customized product page user interface; and

providing the customized product page user interface over the network to the second new user device as a second initial access web page of the website.

9. The method of claim 8, wherein the product details user interface component of the plurality of user interface components on the non-customized product page user interface include a link to product information, and wherein the link to product information is modified to display the product information to provide the customized product page user interface.

10. The method of claim 7, wherein the subset of the plurality of user interface components on the non-customized product page user interface include at least one user interface feature that is reduced in size to provide the customized product page user interface.

11. The method of claim 7, wherein the creating the customized home page user interface for the first new user device includes providing a user instruction that is displayable on the customized home page user interface and that is not provided in the non-customized home page user interface.

12. The method of claim 7, wherein the user activity data includes timing data that is associated with each set of navigation details and that was provided from each of the plurality of user devices in navigating through the plurality of non-customized user interfaces, and wherein the retrieving the first user interface use profile is also based on first new user timing data associated with the first new user navigation detail.

13. The method of claim 7, wherein the creating the customized home page user interface for the first new user device using the non-customized home page user interface and the at least one first subsequent navigation detail includes determining that the at least one first subsequent navigation detail has more than a predetermined likelihood based on the at least one present navigation detail that corresponds to the first new user navigation detail.

14. A non-transitory machine-readable medium having stored thereon a plurality of machine-readable instructions executable to cause a machine to perform operations comprising:

collecting user activity data from a plurality of user devices over a network and storing the user activity data in a database, wherein the user activity data includes at least one set of navigation details provided from each of the plurality of user devices in navigating through a plurality of non-customized user interfaces that are provided within a website;

determining a plurality of user interface use profiles using the user activity data and storing the plurality of user interface user profiles in the database, wherein each of the plurality of user interface use profiles includes information on the likelihood of at least one subsequent navigation detail based on at least one present navigation detail provided in one of the plurality of non-customized user interfaces;

receiving a first new user navigation detail over the network from a first new user device that has provided an instruction to initially access the website using a non-customized home page user interface of the plurality of non-customized user interfaces;

retrieving a first user interface use profile from the database based on a first present navigation detail in the first user interface use profile that corresponds to the first new user navigation detail that provides the instruction to initially access the website using the non-customized home page user interface of the plurality of non-customized user interfaces;

creating a customized home page user interface for the first new user device using the non-customized home page user interface of the plurality of non-customized user interfaces and at least one first subsequent navigation detail associated with the first present navigation detail in the first user interface use profile, wherein a search input user interface component of a plurality of user interface components on the non-customized home page user interface is enlarged to provide the customized home page user interface while a subset of the plurality of user interface components on the non-customized home page user interface are the same in the customized home page user interface; and

providing the customized home page user interface over the network to the first new user device as a first initial access web page of the website.

15. The non-transitory machine-readable medium of claim 14, wherein the operations further comprise:

receiving a second new user navigation detail over the network from a second new user device that has provided an instruction to initially access the website using a non-customized product page user interface of the plurality of non-customized user interfaces;

retrieving a second user interface use profile from the non-transitory memory based on a second present navigation detail in the second user interface use profile that corresponds to the second new user navigation detail that provides the instruction to initially access the website using the non-customized product page user interface of the plurality of non-customized user interfaces;

creating a customized product page user interface for the second new user device using the non-customized product page user interface of the plurality of non-customized user interfaces and at least one second subsequent navigation detail associated with the second present navigation detail in the second user interface use profile, wherein a product details user interface component of a plurality of user interface components on the non-customized product page user interface is modified to provide the customized product page user interface while a subset of the plurality of user interface components on the non-customized product pane user interface are the same in the customized product pane user interface; and

providing the customized product pane user interface over the network to the second new user device as a second initial access web pane of the website.

16. The non-transitory machine-readable medium of claim 15, wherein the product details user interface component of the plurality of user interface components on the non-customized product page user interface include a link to product information, and wherein the link to product information is modified to display the product information to provide the customized product page user interface.

17. The non-transitory machine-readable medium of claim 14, wherein the subset of the plurality of user interface components on the non-customized product page user interface include at least one user interface feature that is reduced in size to provide the customized product page user interface.

18. The non-transitory machine-readable medium of claim 14, wherein the creating the customized home page user interface for the first new user device includes providing a user instruction that is displayable on the customized home page user interface and that is not provided in the non-customized home page user interface.

19. The non-transitory machine-readable medium of claim 14, wherein the user activity data includes timing data that is associated with each set of navigation details and that was provided from each of the plurality of user devices in navigating through the plurality of non-customized user interfaces, and wherein the retrieving the first user interface use profile is also based on first new user timing data associated with the first new user navigation detail.

20. The non-transitory machine-readable medium of claim 14, wherein the creating the customized home page user interface for the first new user device using the non-customized home page user interface and the at least one first subsequent navigation detail includes determining that the at least one first subsequent navigation detail has more than a predetermined likelihood based on the at least one present navigation detail that corresponds to the first new user navigation detail.