Interactive advertising system
First Claim
Patent Images
1. A system comprising:
- one or more computers programmed to perform operations comprising;
receiving in a data processing system an interactive ad, the interactive ad including an interactive ad presentation, the interactive ad relating to a specific underlying commercial, the underlying commercial being scheduled for broadcast at a future time to television receiving devices in a geographic viewing area over a first communication channel, the underlying commercial being distinct from the interactive ad;
extracting metadata from the interactive ad, wherein the metadata indicates an incentive associated with the interactive ad and includes an identifier for the specific underlying commercial to which the interactive ad is related;
identifying registered members of an interactive advertising system who are located in the geographic viewing area; and
sending an alert to client devices of respective registered members over one or more communication channels that are each distinct and separate from the first communication channel, the alert notifying registered members who are located in the geographic viewing area of the future broadcast of the underlying commercial before the scheduled future time of broadcast of the underlying commercial in the geographic viewing area, the alert including at least (i) some of the metadata extracted from the interactive ad and (ii) the future time of broadcast of the underlying commercial in the geographic viewing area; and
client devices of registered members who are located in the geographic viewing area and have television receiving devices for receiving broadcasts over the first communication channel that are distinct from the client devices, wherein;
each of the client devices has a respective display screen; and
each of the client devices includes client application software configured to (i) receive interactive ad presentations over the one or more communication channels that are each distinct and separate from the first communication channel, and (ii) display the interactive ad presentations on the display screen in synchronization with the respective underlying commercials while the respective underlying commercials are simultaneously broadcast to the television receiving devices over the first communication channel.
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0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing an interactive advertising system and components thereof.
210 Citations
22 Claims
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1. A system comprising:
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one or more computers programmed to perform operations comprising; receiving in a data processing system an interactive ad, the interactive ad including an interactive ad presentation, the interactive ad relating to a specific underlying commercial, the underlying commercial being scheduled for broadcast at a future time to television receiving devices in a geographic viewing area over a first communication channel, the underlying commercial being distinct from the interactive ad; extracting metadata from the interactive ad, wherein the metadata indicates an incentive associated with the interactive ad and includes an identifier for the specific underlying commercial to which the interactive ad is related; identifying registered members of an interactive advertising system who are located in the geographic viewing area; and sending an alert to client devices of respective registered members over one or more communication channels that are each distinct and separate from the first communication channel, the alert notifying registered members who are located in the geographic viewing area of the future broadcast of the underlying commercial before the scheduled future time of broadcast of the underlying commercial in the geographic viewing area, the alert including at least (i) some of the metadata extracted from the interactive ad and (ii) the future time of broadcast of the underlying commercial in the geographic viewing area; and client devices of registered members who are located in the geographic viewing area and have television receiving devices for receiving broadcasts over the first communication channel that are distinct from the client devices, wherein; each of the client devices has a respective display screen; and each of the client devices includes client application software configured to (i) receive interactive ad presentations over the one or more communication channels that are each distinct and separate from the first communication channel, and (ii) display the interactive ad presentations on the display screen in synchronization with the respective underlying commercials while the respective underlying commercials are simultaneously broadcast to the television receiving devices over the first communication channel. - View Dependent Claims (2, 3, 4, 5, 6, 10, 11, 12, 13, 14, 15, 16)
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- 7. The system of 1, wherein each of the one or more client devices is configured to (i) receive an interactive ad presentation file that includes requests for user input, (ii) present content of the interactive ad presentation file on the display screen of the client device, (iii) receive responsive input from a user of the client device, and (iv) transmit the user input to the one or more computers.
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9. The system of 1, wherein the client application software is further configured to present interactive ad questions and instructions requiring a response and formats for presenting the questions and obtaining the response.
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17. A system comprising:
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one or more computers programmed to perform operations comprising; receiving from a first advertiser an interactive ad data package, the interactive ad data package including an interactive ad presentation for simulcast with a broadcast commercial transmitted over a television broadcast network, the interactive ad data package including incentive data specifying one or more first incentives for viewers who interact with the interactive ad presentation; receiving from a second advertiser information specifying one or more second incentives and a desired demographic profile for each of the second incentives; transmitting the interactive ad presentation to first viewers having individual viewer profiles not matching any of the desired demographic profiles for the second incentives and offering at least one of the first incentives from the first advertiser but none of the second incentives from the second advertiser for interacting with the interactive ad presentation; and transmitting the interactive ad presentation to second viewers having individual viewer profiles matching at least one of the desired demographic profiles for the second incentives and offering at least one of the first incentives and at least one of the second incentives to the second viewers for interacting with the interactive ad presentation; wherein transmitting the interactive ad presentation to first viewers and transmitting the interactive ad presentation to second viewers comprise; transmitting the interactive ad presentation over the Internet to a respective client device for each of the first and second viewers for display in synchronization with a broadcast of the broadcast commercial over the television broadcast network, each client device being an electronic device coupled to a respective display monitor, each electronic device being operable to display the interactive ad presentation received by the electronic device over the Internet on the display monitor while the broadcast commercial transmitted over the television broadcast network is displayed on a separate television monitor. - View Dependent Claims (18, 19, 20, 21, 22)
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Specification