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Interactive advertising system

  • US 9,716,918 B1
  • Filed: 11/10/2009
  • Issued: 07/25/2017
  • Est. Priority Date: 11/10/2008
  • Status: Active Grant
First Claim
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1. A system comprising:

  • one or more computers programmed to perform operations comprising;

    receiving in a data processing system an interactive ad, the interactive ad including an interactive ad presentation, the interactive ad relating to a specific underlying commercial, the underlying commercial being scheduled for broadcast at a future time to television receiving devices in a geographic viewing area over a first communication channel, the underlying commercial being distinct from the interactive ad;

    extracting metadata from the interactive ad, wherein the metadata indicates an incentive associated with the interactive ad and includes an identifier for the specific underlying commercial to which the interactive ad is related;

    identifying registered members of an interactive advertising system who are located in the geographic viewing area; and

    sending an alert to client devices of respective registered members over one or more communication channels that are each distinct and separate from the first communication channel, the alert notifying registered members who are located in the geographic viewing area of the future broadcast of the underlying commercial before the scheduled future time of broadcast of the underlying commercial in the geographic viewing area, the alert including at least (i) some of the metadata extracted from the interactive ad and (ii) the future time of broadcast of the underlying commercial in the geographic viewing area; and

    client devices of registered members who are located in the geographic viewing area and have television receiving devices for receiving broadcasts over the first communication channel that are distinct from the client devices, wherein;

    each of the client devices has a respective display screen; and

    each of the client devices includes client application software configured to (i) receive interactive ad presentations over the one or more communication channels that are each distinct and separate from the first communication channel, and (ii) display the interactive ad presentations on the display screen in synchronization with the respective underlying commercials while the respective underlying commercials are simultaneously broadcast to the television receiving devices over the first communication channel.

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