Augmented reality virtual content platform apparatuses, methods and systems
First Claim
Patent Images
1. A system comprising:
- a memory to store a plurality of augmented image overlays; and
a processor, operatively coupled to the memory, to;
identify attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured;
select augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant;
wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant;
determine that location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device;
provide the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;
receive a selection of at least one augmented image overlay of the augmented image overlays; and
post the image with the at least one augmented image overlay associated with the selection to a second client device of the social network.
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Abstract
The AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS (“ARV”) provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.
250 Citations
18 Claims
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1. A system comprising:
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a memory to store a plurality of augmented image overlays; and a processor, operatively coupled to the memory, to; identify attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured; select augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant;
wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant;determine that location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device; provide the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image; receive a selection of at least one augmented image overlay of the augmented image overlays; and post the image with the at least one augmented image overlay associated with the selection to a second client device of the social network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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identifying, by a processor, attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured; selecting, by the processor, augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant;
wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant;determining, by the processor, location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device; providing, by the processor, the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image; receiving a selection of at least one augmented image overlay of the augmented image overlays; and posting, by the processor, the image with the at least one augmented image overlay associated with the selection to a second client device of the social network. - View Dependent Claims (10, 11, 12, 13)
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14. A non-transitory computer-readable storage medium comprising instructions that when executed, by a processing device, cause the processing device to:
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identify, by the processing device, attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured; select augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant, wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant; determine that location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device; provide the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image; receive a selection of at least one augmented image overlay of the augmented image overlays; and post the image with the at least one augmented image overlay associated with the selection to a second client device of the social network. - View Dependent Claims (15, 16, 17, 18)
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Specification