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Customizing third-party content using beacons on online social networks

  • US 9,729,643 B2
  • Filed: 12/09/2014
  • Issued: 08/08/2017
  • Est. Priority Date: 12/09/2014
  • Status: Active Grant
First Claim
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1. A method comprising, by one or more computing devices of a third-party content provider:

  • sending, to a first client system of a first user of an online social network, from a third-party system associated with the third-party content provider, via a beacon associated with the third-party content provider, the beacon being communicatively coupled to the third-party system, a request to associate with the first client system, the request specifying at least one attribute of the third-party content provider, and wherein;

    the beacon is associated with a location within a place associated with the third-party content provider,the beacon retrieves the at least one attribute of the third-party content provider from a social-networking system, andthe first client system is within wireless communication range of the beacon, the first client system being physically proximate to the beacon;

    receiving, at the third-party system, via the beacon, a first set of social-networking information of the first user, wherein the beacon retrieves a first set of social-networking information from the social-networking system, the first set of social-networking information being retrieved by the beacon in response to establishment of a wireless communication session between the beacon and the first client system, and wherein the first set of social-networking information is based on a set of permissions specified by the first user and the at least one attribute of the third-party content provider; and

    sending, to the first client system, from the third-party system, via the beacon, customized third-party content for display on the first client system, the customized third-party content being based on the first set of social-networking information and the first client system being proximate to the beacon, wherein the beacon retrieves the customized third-party content from the social-networking system.

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