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Generation of a customized web page based on user identifiers

  • US 9,734,133 B2
  • Filed: 03/18/2013
  • Issued: 08/15/2017
  • Est. Priority Date: 05/20/2009
  • Status: Active Grant
First Claim
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1. A method for generating a personalized web page, comprising:

  • generating a plurality of dynamically changing identifiers that uniquely characterize a user of a web browser displaying the personalized web page;

    discovering, based on the plurality of dynamically changing identifiers, at least one information source from a plurality of information sources that provides information that is relevant for the user, wherein the identifiers provide characteristics of the user, wherein the identifiers are automatically refined over time in accordance with a user'"'"'s changing interests in received and reviewed information sources;

    placing, within a designated display area within the personalized web page, at least one snippet of the relevant information and at least one section of topics, wherein a topic is an area of interest identified based on at least one unlabeled identifier of the user, wherein the at least one unlabeled identifier is information of the user that cannot be labeled in advance of collecting said information;

    determining whether the relevant information is objective information or subjective information, wherein the objective information is ranked high by an external source and deemed relevant to the user based on the plurality of dynamically changing identifiers, wherein the subjective information is information that is either unranked or of low ranking by the external source with a high ranking based on the plurality of identifiers;

    placing the objective information in a first display area of the personalized web page and the subjective information in a second display area; and

    causing the display of the personalized web page on the web browser.

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