Method and apparatus for managing advertising
First Claim
1. A device, comprising:
- a processing system including a processor; and
a memory that stores instructions that, when executed by the processing system, facilitate performance of operations comprising;
obtaining consumption data associated with a group of media devices, the consumption data relating to media content provided by equipment of a service provider;
detecting identified impressions from the consumption data;
determining campaign criteria associated with an advertising campaign;
responsive to the campaign criteria including a reach criterion, predicting a number of slot impressions based on the identified impressions and using fractional reach analysis; and
generating a media plan based on a ratio of an advertisement slot cost to the predicted number of slot impressions per advertisement slot, wherein the media plan specifies program channels and time slots for placing advertisements; and
directing an advertiser to place the advertisements in accordance with the media plan.
1 Assignment
0 Petitions
Accused Products
Abstract
A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
-
Citations
20 Claims
-
1. A device, comprising:
-
a processing system including a processor; and a memory that stores instructions that, when executed by the processing system, facilitate performance of operations comprising; obtaining consumption data associated with a group of media devices, the consumption data relating to media content provided by equipment of a service provider;
detecting identified impressions from the consumption data;
determining campaign criteria associated with an advertising campaign;
responsive to the campaign criteria including a reach criterion, predicting a number of slot impressions based on the identified impressions and using fractional reach analysis; andgenerating a media plan based on a ratio of an advertisement slot cost to the predicted number of slot impressions per advertisement slot, wherein the media plan specifies program channels and time slots for placing advertisements; and directing an advertiser to place the advertisements in accordance with the media plan. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A non-transitory machine-readable storage medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations comprising:
-
obtaining consumption data from a group of media devices, the consumption data relating to media content provided by equipment of a service provider; detecting identified impressions from the consumption data; determining campaign criteria associated with an advertising campaign, wherein the campaign criteria are established by the service provider, an advertiser, or a combination thereof; responsive to the campaign criteria including a reach criterion, predicting a number of slot impressions based on the identified impressions and using fractional reach analysis, wherein the fractional reach analysis comprises applying a greedy heuristic to the identified impressions; generating a media plan based on a ratio of an advertisement slot cost to the predicted number of slot impressions per advertisement slot, wherein the media plan specifies program channels and time slots for placing advertisements; and directing an advertiser to place the advertisements in accordance with the media plan. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. A method comprising:
-
obtaining, by a processing system including a processor, consumption data from a group of media devices; detecting, by the processing system, identified impressions from the consumption data;
determining, by the processing system, campaign criteria associated with an advertising campaign;responsive to the campaign criteria including a reach criterion, predicting, by the processing system, a number of slot impressions based on the identified impressions and using fractional reach analysis, wherein the fractional reach analysis comprises applying a greedy heuristic to the identified impressions; and generating, by the processing system, a media plan based on a ratio of an advertisement slot cost to the predicted number of slot impressions per advertisement slot, wherein the media plan specifies program channels and time slots for placing advertisements; and directing, by the processing system, an advertiser to place the advertisements in accordance with the media plan. - View Dependent Claims (17, 18, 19, 20)
-
Specification