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Method and apparatus for managing advertising

  • US 9,736,519 B2
  • Filed: 07/22/2015
  • Issued: 08/15/2017
  • Est. Priority Date: 10/12/2012
  • Status: Active Grant
First Claim
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1. A device, comprising:

  • a processing system including a processor; and

    a memory that stores instructions that, when executed by the processing system, facilitate performance of operations comprising;

    obtaining consumption data associated with a group of media devices, the consumption data relating to media content provided by equipment of a service provider;

    detecting identified impressions from the consumption data;

    determining campaign criteria associated with an advertising campaign;

    responsive to the campaign criteria including a reach criterion, predicting a number of slot impressions based on the identified impressions and using fractional reach analysis; and

    generating a media plan based on a ratio of an advertisement slot cost to the predicted number of slot impressions per advertisement slot, wherein the media plan specifies program channels and time slots for placing advertisements; and

    directing an advertiser to place the advertisements in accordance with the media plan.

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