Sending recommendation information associated with a business object

• US 9,740,996 B2
• Filed: 03/26/2013
• Issued: 08/22/2017
• Est. Priority Date: 03/27/2012
• Status: Active Grant

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Gao, Jie
• Primary Examiner(s): Koneru, Sujay
• Application Number:
  US13/850,820
• Publication Number:
  US 20130262165A1
• Time in Patent Office: 1,610 Days
• Field of Search: 707721
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

Sending recommendation information associated with a business object is disclosed, including: receiving from a user terminal a request for data associated with a business object; determining a count of requests for the data associated with the business object from the user terminal based at least in part on the request; and determining whether the count of requests meets a request threshold value associated with the business object, wherein in the event that the count of requests meets the request threshold value, sending the requested data and a set of recommendation information associated with the business object to the user terminal.

Claims

1. A system for sending recommendation information, comprising:

one or more processors configured to;

receive from a user terminal a request for data associated with a business object;

determine a count of requests for the data associated with the business object from the user terminal based at least in part on the request;

determine, based at least in part on historical request data associated with the business object, a first transaction conversion rate for a first request count and a second transaction conversion rate for a second request count, the first and second request counts being associated with the business object;

determine a request threshold value for the business object based at least in part on the first and second transaction conversion rates; and

determine whether the count of requests meets the request threshold value associated with the business object,

wherein in the event that the count of requests meets the request threshold value, send the requested data and a set of recommendation information associated with the business object, over a network, to the user terminal to cause a conservation of network resources by causing a reduction in a number of subsequent repetitive searches that is received from the user terminal associated with the business object, and

wherein the requested data comprises web page data that is configured to cause a presentation of a web page associated with the business object at the user terminal, wherein the set of recommendation information associated with the business object is configured to cause an overlay to be presented over the web page associated with the business object at the user terminal; and

one or more memories coupled to the one or more processors and configured to provide the one or more processors with instructions.

2. The system of claim 1, wherein in the event that the count of requests does not meet the request threshold value, send the requested data but not the set of recommendation information associated with the business object to the user terminal.

3. The system of claim 1, wherein the one or more processors are further configured to:

determine an identifier associated with the user terminal and an identifier associated with the business object from the request; and

look up an entry in maintained request count information associated with a combination of the identifier associated with the user terminal and the identifier associated with the business object;

in the event that the entry cannot be found, create the entry and set a total request count associated with the entry to one, and

in the event that the entry is found, update the total request count associated with the entry.

4. The system of claim 1, wherein the request threshold value is based at least in part on a user configured value.

5. The system of claim 1, wherein the business object comprises a product.

6. The system of claim 1, wherein the business object comprises a set of information.

7. The system of claim 1, wherein the set of recommendation information includes one or more of the following:

a lowered acquisition condition associated with the business object, a sales pitch associated with the business object, user feedback associated with the business object, and additional information associated with the business object.

8. The system of claim 1, wherein the one or more processors is further configured to:

reset the request count associated with the user terminal at completion of a set time interval.

9. The system of claim 1, wherein the request for the data associated with the business object is stored at a local storage of a first server, wherein the one or more processors are further configured to:

determine that a data volume associated with request count information stored at the local storage of the first server exceeds a preset data volume; and

in response to the determination that the data volume associated with the request count information exceeds the preset data volume, store a subsequent request for the data associated with the business object in a second server, wherein the second server is different from the first server.

10. The system of claim 1, wherein the overlay is generated using an iframe.

11. A method for sending recommendation information, comprising:

receiving, using a processor, from a user terminal a request for data associated with a business object;

determining a count of requests for the data associated with the business object from the user terminal based at least in part on the request;

determining, based at least in part on historical request data associated with the business object, a first transaction conversion rate for a first request count and a second transaction conversion rate for a second request count, the first and second request counts being associated with the business object;

determining a request threshold value for the business object based at least in part on the first and second transaction conversion rates; and

determining, using the processor, whether the count of requests meets the request threshold value associated with the business object, wherein in the event that the count of requests meets the request threshold value, sending the requested data and a set of recommendation information associated with the business object, over a network, to the user terminal to cause a conversation of network resources by causing a reduction in a number of subsequent repetitive searches that is received from the user terminal associated with the business object, and

wherein the requested data comprises web page data that is configured to cause a presentation of a web page associated with the business object at the user terminal, wherein the set of recommendation information associated with the business object is configured to cause an overlay to be presented over the web page associated with the business object at the user terminal.

12. The method of claim 11, wherein in the event that the count of requests does not meet the request threshold value, sending the requested data but not the set of recommendation information associated with the business object to the user terminal.

13. The method of claim 11, further comprising:

determining an identifier associated with the user terminal and an identifier associated with the business object from the request; and

looking up an entry in maintained request count information associated with a combination of the identifier associated with the user terminal and the identifier associated with the business object;

in the event that the entry cannot be found, creating the entry and setting a total request count associated with the entry to one, and

in the event that the entry is found, updating the total request count associated with the entry.

14. The method of claim 11, wherein the request threshold value is based at least in part on a user configured value.

15. The method of claim 11, wherein the business object comprises a product.

16. The method of claim 11, wherein the business object comprises a set of information.

17. The method of claim 11, wherein the set of recommendation information includes one or more of the following:

a lowered acquisition condition associated with the business object, a sales pitch associated with the business object, user feedback associated with the business object, and additional information associated with the business object.

18. A computer program product for sending recommendation information, the computer program product being embodied in a tangible non-transitory computer readable storage medium and comprising computer instructions for:

receiving from a user terminal a request for data associated with a business object;

determining a count of requests for the data associated with the business object from the user terminal based at least in part on the request;

determining, based at least in part on historical request data associated with the business object, a first transaction conversion rate for a first request count and a second transaction conversion rate for a second request count, the first and second request counts being associated with the business object;

determining a request threshold value for the business object based at least in part on the first and second transaction conversion rates; and

determining whether the count of requests meets the request threshold value associated with the business object, wherein in the event that the count of requests meets the request threshold value, sending the requested data and a set of recommendation information associated with the business object, over a network, to the user terminal to cause a conversation of network resources by causing a reduction in a number of subsequent repetitive searches that is received from the user terminal associated with the business object, and

wherein the requested data comprises web page data that is configured to cause a presentation of a web page associated with the business object at the user terminal, wherein the set of recommendation information associated with the business object is configured to cause an overlay to be presented over the web page associated with the business object at the user terminal.