System, program product, and methods for social network advertising and incentives for same
First Claim
1. A computer-implemented method using a website generation program to create a website advertisement on a social network website, the method comprising:
- providing the website generation program which creates a website advertisement by executing a method including;
receiving social network content, which is published by a social network user on a publicly accessible social network, sent by a third-party content provider to an electronic retailer computer associated with an electronic retailer;
initiating a search of a database for products for sale using the electronic retailer computer responsive to receiving the social network content;
automatically associating the social network content with one or more items for sale and available according to an inventory of items for sale, using the electronic retailer computer, which is configured to access the inventory and automatically make the association with the social network content;
creating an advertisement for the one or more items for sale using the electronic retailer computer, the advertisement comprising a link to a webpage of the electronic retailer;
creating a new webpage such that the social network content, as published by the social network user and provided to the electronic retailer computer by the third-party content provider, and the advertisement, created by the website generation program, are adjacent to one another; and
posting the new webpage to the social network website from the electronic retailer computer.
1 Assignment
0 Petitions
Accused Products
Abstract
Program product, systems, and methods of providing to social network websites advertising and incentives from an electronic retailer, are provided. A system can include a social network website displaying social network content and also displaying a link that reroutes the consumer to an electronic retailer website when the consumer clicks on the link: The system can also include program product for tracking purchase and other information about the consumer by the electronic retailer, and generating a commission for the provider of the social network website based on the tracked information about the consumer. The link can be embedded within the social network content or the link can be part of an advertisement and displayed adjacent the social network content. Also, a product featured in the advertisement can be affiliated with one main subject of the social network content.
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Citations
18 Claims
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1. A computer-implemented method using a website generation program to create a website advertisement on a social network website, the method comprising:
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providing the website generation program which creates a website advertisement by executing a method including; receiving social network content, which is published by a social network user on a publicly accessible social network, sent by a third-party content provider to an electronic retailer computer associated with an electronic retailer; initiating a search of a database for products for sale using the electronic retailer computer responsive to receiving the social network content; automatically associating the social network content with one or more items for sale and available according to an inventory of items for sale, using the electronic retailer computer, which is configured to access the inventory and automatically make the association with the social network content; creating an advertisement for the one or more items for sale using the electronic retailer computer, the advertisement comprising a link to a webpage of the electronic retailer; creating a new webpage such that the social network content, as published by the social network user and provided to the electronic retailer computer by the third-party content provider, and the advertisement, created by the website generation program, are adjacent to one another; and posting the new webpage to the social network website from the electronic retailer computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of creating a website advertisement, the method comprising:
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providing a website generation program which creates a website advertisement by executing a method including; receiving social network content which is published by a social network user on a publicly accessible social network, sent by a third-party content provider to an electronic retailer computer of an electronic retailer; initiating a search of a database for products for sale using the electronic retailer computer responsive to receiving the social network content; automatically associating the social network content with one or more items for sale and available according to an inventory of items for sale, using the electronic retailer computer, which is configured to access the inventory and automatically make the association with the social network content; creating an advertisement for the one or more items for sale using the electronic retailer computer, wherein the advertisement includes a link being positioned to reroute a consumer to a webpage of a website of the electronic retailer when the consumer clicks on the link within the advertisement; creating a new webpage such that the social network content, as published by the social network user and provided to the electronic retailer computer by the third-party content provider, and the advertisement, created by the website generation program, are adjacent to one another; posting the new webpage to the social network website from the electronic retailer computer; tracking information about a consumer by the electronic retailer using an electronic retailer computer, the consumer clicking through the link in the advertisement to the webpage of the electronic retailer website; and generating a commission based on the tracked information about the consumer. - View Dependent Claims (10, 11)
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12. A system of creating an advertisement on a social network website, the system comprising:
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an electronic retailer computer having a processor and a memory; a website generation program which creates a website advertisement by executing a set of computer readable instructions stored in the memory that, when executed by the processor, causes the processor to;
(I) receive social network content, which is published by a social network user on a publicly accessible social network, sent by a social network content provider, (ii) initiate a search of a database for products for sale responsive to receiving the social network content to identify products related to the received social network content and available according to an inventory of items for sale, using the electronic retailer computer, which is configured to access the inventory and automatically make the association with the social network content, and (iii) post a new webpage, created by the website generation program, to the social network website, the new webpage having (a) the social network content, as published by the social network user and provided to the electronic retailer computer by the social network content provider, (b) an advertisement, created by the website generation program, displayed adjacent the social network content so that the consumer can view the advertisement simultaneously with the social network content, and a link to a electronic retailer website featuring a product being affiliated with at least one main subject of the social network content. - View Dependent Claims (13, 14, 15)
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16. A website generation computer program stored in a non-transitory tangible computer medium that is readable by a computer, the computer program comprising a set of instruction that, when executed by the computer, cause the computer to perform the following operations:
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receive social network content, which is published by a social network user on a publicly accessible social network, sent by a third-party content provider; initiate a search of a database for products for sale responsive to receiving the social network content; automatically associate the social network content with one or more items for sale; automatically create an advertisement for the one or more items for sale, the advertisement comprising a link to a webpage of an electronic retailer; create a new webpage such that the social network content, as published by the social network user and provided to the electronic retailer computer by the third-party content provider, and the advertisement, created by the website generation program, are adjacent to one another; and post the new webpage with the social network content and the advertisement to a social network website. - View Dependent Claims (17, 18)
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Specification