Sponsored stories unit creation from organic activity stream
First Claim
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1. A computer-implemented method, comprising:
- receiving sponsor specifications designating a set of story characteristics as criteria for promoting a story displayed to users of an online social networking system as a sponsored story, wherein a story describes an action on an object, the story characteristics comprising a targeted object and targeted one or more action types for an action taken on an object by any user of the online social networking system;
accessing a database of permissions for the object;
determining if the object permissions permit sponsored stories to be generated from actions on the object;
in response to a positive determination;
generating, by a processor, a set of modified story characteristics based on the permissions;
monitoring, by the processor, an organic activity stream of stories displayed to users in the online social networking system for one or more stories describing an action on an object by any user matching the targeted object and targeted one or more action types; and
upon finding a match, promoting the one or more matching stories describing the action on the object by the user to be displayed as one or more sponsored stories to one or more users in the online social networking system in conjunction with the organic activity stream.
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Abstract
Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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receiving sponsor specifications designating a set of story characteristics as criteria for promoting a story displayed to users of an online social networking system as a sponsored story, wherein a story describes an action on an object, the story characteristics comprising a targeted object and targeted one or more action types for an action taken on an object by any user of the online social networking system; accessing a database of permissions for the object; determining if the object permissions permit sponsored stories to be generated from actions on the object; in response to a positive determination; generating, by a processor, a set of modified story characteristics based on the permissions; monitoring, by the processor, an organic activity stream of stories displayed to users in the online social networking system for one or more stories describing an action on an object by any user matching the targeted object and targeted one or more action types; and upon finding a match, promoting the one or more matching stories describing the action on the object by the user to be displayed as one or more sponsored stories to one or more users in the online social networking system in conjunction with the organic activity stream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising, by one or more computing systems:
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receiving sponsor specifications designating a set of story characteristics as criteria for promoting a story displayed to users of an online social networking system as a sponsored story, wherein a story describes an action on an object, the story characteristics comprising a targeted object and one or more targeted action types for an action taken on the object by any user of the online social networking system; monitoring, by a processor, an organic activity stream of stories displayed to users in the online social networking system for one or more stories describing an action on an object by [ [a]] any user matching the targeted object and targeted one or more action types; and upon finding a match, accessing a database of permissions for the object; determining if the object permissions permit sponsored stories to be generated from actions on the object; and promoting the one or more stories describing an action on an object by the user to be displayed as one or more sponsored stories to one or more users in the online social networking system in conjunction with the organic activity stream.
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10. A non-transitory, computer-readable medium comprising instructions operable, when executed by one or more computing systems, to:
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receive sponsor specifications designating a set of story characteristics as criteria for promoting a story displayed to users of an online social networking system as a sponsored story, wherein a story describes an action on an object, the story characteristics comprising a targeted object and one or more targeted action types for an action taken on the object by any user of the online social networking system; access a database of permissions for the object; determine if the object permissions permit sponsored stories to be generated from actions on the object; in response to a positive determination; generate, by a processor, a set of modified story characteristics based on the permissions; monitor, by the processor, an organic activity stream of stories displayed to users in the online social networking system for one or more stories describing an action on an object by any user matching the targeted object and one or more targeted action types; and upon finding a match, promote the one or more stories describing an action on an object by the user to be displayed as one or more sponsored stories to one or more users in the online social networking system in conjunction with the organic activity stream. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification