Systems and methods to deliver a personalized mediacast with an uninterrupted lead-in portion

• US 9,743,124 B2
• Filed: 09/12/2014
• Issued: 08/22/2017
• Est. Priority Date: 09/12/2013
• Status: Active Grant

• Current Assignee: WideOrbit
• Original Assignee: WideOrbit
• Inventors: Green, Robert D., Kott, James M., Morris, IV, John W.
• Primary Examiner(s): IDOWU, OLUGBENGA O
• Application Number:
  US14/485,416
• Publication Number:
  US 20150074732A1
• Time in Patent Office: 1,075 Days
• CPC Class Codes: H04N 21/23106 involving caching operations prefetching while addressing of a memory level in which the access to the desired data or data block requires associative addressing means within memory systems or architectures G06F12/0862; caching at an intermediate stage in a data network H04L67/568
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

Content delivery is provided responsive to mediacast content consumer requests by providing personalized mediacasts to each of a plurality of mediacast content consumers. Each of the personalized mediacasts includes a variety of replaceable programming and non-programming content segments and a variety of non-replaceable programming and non-programming content segments. Replacement programming and non-programming content segments may be targeted, for example selected based in part on one or more selection criterion associated with the mediacast content consumer, or provided by the broadcaster or Webcaster. A buffering scheme may be employed to inherently adjust asynchronicity between a broadcast or Webcast and a personalized mediacast. Actual insertion of replacement programming and non-programming content segments may occur upstream of a content consumer device or at the content consumer device.

Claims

1. A method of operation in a content personalization system, the content personalization system including at least one processor and at least one nontransitory processor-readable medium communicatively coupled to the at least one processor, the method comprising:

in response to a request to start a personalized delivery of a sequence of broadcast content;

causing delivery of lead-in programming content via personalized delivery, by at least one component of the content personalization system;

determining whether a lead-in satisfaction condition is reached after a start of the causing of delivery of the lead-in programming content, by at least one component of the content personalization system;

buffering at least some subsequent broadcast content of the sequence of broadcast content, by at least one component of the content personalization system, the broadcast content different from the lead-in programming content;

in response to reaching the lead-in satisfaction condition, monitoring for at least one of an end of a segment of the lead-in programming content which is being caused to be delivered or a start of a segment of the lead-in programming content which is being caused to be delivered, by at least one component of the content personalization system; and

in response to detection of at least one of the end or the start of the lead-in programming content segment, causing delivery of at least a portion of the buffered broadcast content via personalized delivery, by at least one component of the content personalization system;

in response to a request to skip a content segment in the personalized delivery of a sequence of broadcast content;

causing delivery of filler content via the personalized delivery, by at least one component of the content personalization system;

monitoring the broadcast content of the sequence of broadcast content in the personalized delivery for a start of at least one content segment, by at least one component of the content personalization system;

in response to detection of the start of at least one content segment in the sequence of broadcast content in the personalized delivery, buffering at least some subsequent broadcast content of the sequence of broadcast content in the personalized delivery, by at least one component of the content personalization system;

in response to reaching a satisfaction condition, monitoring for at least one of an end of a segment of the filler content which is being caused to be delivered or a start of a segment of the filler content which is being caused to be delivered, by at least one component of the content personalization system; and

in response to detection of at least one of the end or the start of the filler segment, causing delivery of at least a portion of the buffered broadcast content in the personalized delivery via unicast delivery, by at least one component of the content personalization system.

2. The method of operation of claim 1, the method further comprising:

retrieving the lead-in programming content from a store of programming content, by at least one component of the content personalization system.

3. The method of operation of claim 1 wherein causing delivery of lead-in programming content via personalized delivery includes causing delivery of programming content that is free of advertising content.

4. The method of operation of claim 1 wherein causing delivery of lead-in programming content via personalized delivery includes providing a streaming feed of programming content that is free of advertising content by at least one content delivery server computer system.

5. The method of operation of claim 1 wherein determining whether a lead-in satisfaction condition is reached after a start of the causing of delivery of the lead-in programming content includes both determining whether a duration after the start has occurred exceeds a threshold duration and determining whether a total number of lead-in content segments caused to be delivered after the start exceeds a threshold number.

6. The method of operation of claim 1 wherein determining whether a lead-in satisfaction condition is reached after a start of the causing of delivery of the lead-in programming content includes determining whether a duration after the start has occurred exceeds a threshold duration.

7. The method of operation of claim 1 wherein determining whether a lead-in satisfaction condition is reached after a start of the causing of delivery of the lead-in programming content includes determining whether a total number of lead-in programming content segments caused to be delivered after the start has exceeded a threshold number.

8. The method of operation of claim 1, the method further comprising:

monitoring the broadcast content of the sequence of broadcast content for at least one of a start or a finish of at least one content segment, by at least one component of the content personalization system, and wherein the buffering at least some subsequent broadcast content of the sequence of broadcast content is responsive at least in part to detection of the start or the finish of at least one content segment in the sequence of broadcast content.

9. The method of operation of claim 8 wherein monitoring the broadcast content of the sequence of broadcast content for at least one of a start or a finish of at least one content segment includes monitoring the broadcast content for a start of any type of content segment.

10. The method of operation of claim 8 wherein monitoring the broadcast content of the sequence of broadcast content for at least one of a start or a finish of at least one content segment includes monitoring the broadcast content for the start or the finish of at least one of a programming or nonprogramming content segment, the programming content segment comprising programming content and the nonprogramming content segment comprising advertising content.

11. The method of operation of claim 8 wherein monitoring the broadcast content of the sequence of broadcast content for a start of at least one content segment includes monitoring the broadcast content for the start or the finish of a programming content segment.

12. The method of operation of claim 8 wherein monitoring the broadcast content of the sequence of broadcast content for a start of at least one content segment includes monitoring the broadcast content for the start or the finish of a nonprogramming content segment that consists of advertising content.

13. The method of operation of claim 8 wherein monitoring the broadcast content of the sequence of broadcast content for a start of at least one content segment includes monitoring the broadcast content for an inaudible marker.

14. The method of operation of claim 1, further comprising:

selecting a portion of the buffered subsequent broadcast content to deliver and wherein causing delivery of at least a portion of the buffered broadcast content via personalized delivery includes causing delivery of at least the portion of the buffered broadcast content starting from a start of the selecting a portion of the buffered subsequent broadcast content.

15. The method of operation of claim 14 wherein selecting a portion of the buffered subsequent broadcast content to deliver includes selecting an earliest complete content segment of the portion of the buffered broadcast content.

16. The method of operation of claim 14 wherein selecting a portion of the buffered subsequent broadcast content to deliver includes selecting a most recent complete content segment of the portion of the buffered broadcast content.

17. The method of operation of claim 1 wherein the buffering at least some subsequent broadcast content of the sequence of broadcast content is responsive to the request to start the personalized delivery or to causing the delivery of lead-in programming material, and causing delivery of at least a portion of the buffered broadcast content via personalized delivery includes causing delivery of at least the portion of the buffered broadcast content starting from a start of a buffered content segment.

18. The method of operation of claim 1 wherein the buffering at least some subsequent broadcast content of the sequence of broadcast content is responsive to the request to start the personalized delivery or to causing the delivery of lead-in programming material, and causing delivery of at least a portion of the buffered broadcast content via personalized delivery includes causing delivery of at least the portion of the buffered broadcast content starting from a start of a buffered programming content segment.

19. The method of operation of claim 1 wherein the buffering at least some subsequent broadcast content of the sequence of broadcast content is responsive to the request to start the personalized delivery or to causing the delivery of lead-in programming material, and causing delivery of at least a portion of the buffered broadcast content via personalized delivery includes causing delivery of at least the portion of the buffered broadcast content starting from a start of a buffered nonprogramming content segment.

20. The method of operation of claim 1 wherein buffering at least some subsequent broadcast content includes buffering a number of programming content segments of the broadcast at least until a defined condition is detected, the programming content segments free of advertising content.

21. The method of operation of claim 1 wherein buffering at least some subsequent broadcast content includes buffering a number of nonprogramming content segments of the broadcast at least until a defined condition is detected, the nonprogramming content segments consisting of advertising content.

22. The method of operation of claim 1 wherein buffering at least some subsequent broadcast content includes buffering all subsequent broadcast content at least until an end buffering condition is detected.

23. The method of operation of claim 22 wherein buffering all subsequent broadcast content at least until a defined condition is detected includes buffering both programming and nonprogramming content segments of the broadcast at least until an end buffering condition is detected.

24. The method of operation of claim 22, further comprising:

detecting the end buffering condition, by at least one component of the content personalization system; and

ceasing buffering of the subsequent broadcast content in response to detection of the end buffering condition, by at least one component of the content personalization system.

25. The method of operation of claim 24 wherein detecting the end buffering condition includes detecting at least one of a start or an end of at least one content segment in the sequence of broadcast content.

26. The method of operation of claim 1 wherein the personalized delivery is a personalized mediacast, and causing delivery of at least a portion of the buffered broadcast content via personalized delivery includes causing delivery of at least a portion of the buffered broadcast content with replacement nonprogramming content segments.

27. The method of operation of claim 1 wherein the personalized delivery is a personalized mediacast, and causing delivery of at least a portion of the buffered broadcast content via personalized delivery includes causing delivery of at least a portion of the buffered broadcast content via personalized delivery with replacement programming content segments.

28. A content personalization system, comprising:

at least one processor;

at least one nontransitory processor-readable medium communicatively coupled to the at least one processor, the at least one nontransitory processor-readable medium including one or more processor executable instruction sets that, when executed by the at least one processor, cause the at least one processor to;

in response to receipt of a request to start a unicast delivery of a sequence of broadcast content,

cause delivery of lead-in programming content via unicast delivery;

determine whether a satisfaction condition is reached after a start of the causing of delivery of the lead-in programming content;

buffer at least some subsequent broadcast content of the sequence of broadcast content, the broadcast content different from the lead-in programming content;

responsive to reaching the satisfaction condition, monitor for at least one of an end of a segment of the lead-in programming content which is being caused to be delivered or a start of a segment of the lead-in programming content which is being caused to be delivered; and

responsive to detection of at least one of the end or the start of the lead-in programming content segment, cause delivery of at least a portion of the buffered broadcast content via unicast delivery;

in response to a request to skip a content segment in a personalized delivery of a sequence of broadcast content;

cause delivery of filler content via the personalized delivery, by at least one component of the content personalization system;

monitor the broadcast content of the sequence of broadcast content in the personalized delivery for a start of at least one content segment, by at least one component of the content personalization system;

in response to detection of the start of at least one content segment in the sequence of broadcast content in the personalized delivery, cause a buffer to buffer at least some subsequent broadcast content of the sequence of broadcast content in the personalized delivery, by at least one component of the content personalization system;

in response to reaching the satisfaction condition, monitor for at least one of an end of a segment of the filler content which is being caused to be delivered or a start of a segment of the filler content which is being caused to be delivered, by at least one component of the content personalization system; and

in response to detection of at least one of the end or the start of the filler segment, cause delivery of at least a portion of the buffered broadcast content in the personalized delivery via unicast delivery, by at least one component of the content personalization system.

29. The system of claim 28 wherein the one or more processor executable instruction sets further cause the at least one processor to:

retrieve the lead-in programming content from a store of programming content.

30. The system of claim 28 wherein the one or more processor executable instruction sets that cause the at least one processor to cause delivery of lead-in programming content via unicast delivery further cause the at least one processor to:

cause delivery of programming content free of advertising content.