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Delivery of branding content and customizations to a mobile communication device

  • US 9,743,271 B2
  • Filed: 10/23/2013
  • Issued: 08/22/2017
  • Est. Priority Date: 10/23/2013
  • Status: Active Grant
First Claim
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1. A method for provisioning a mobile device comprising:

  • wirelessly receiving, by an application stored in a non-transitory memory of a mobile device and executable by a processor of the mobile device, a provisioning payload comprising an internal uniform resource identifier (URI) string, wherein the mobile device comprises at least some customization content pre-loaded to a system memory partition of the mobile device;

    accessing, by the application, at least a portion of the pre-loaded customization content from the system memory partition of the mobile device based on the internal URI string, wherein the at least the portion of the pre-loaded customization content referenced by the internal URI string comprises branding content associated with a wireless service brand, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or ring tone for the wireless services brand;

    providing, via an application programming interface (API) call of an API provided by an operating system of the mobile device, a carrier memory partition key or a carrier memory partition password to the operating system of the mobile device to permit writing to the carrier memory partition;

    in response to the operating system being provided the carrier memory partition key or the carrier memory partition password from the API call, writing, via execution of instructions that invoke the API, at least the portion of the pre-loaded customization content referenced by the internal URI string to the carrier memory partition of the mobile device; and

    completing, by the application, a customization process for the mobile device using the at least the portion of the pre-loaded customization content written to the carrier memory partition, wherein the customization process brands the mobile device with the branding content associated with the wireless service brand.

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