Lateral search

• US 9,754,029 B2
• Filed: 03/12/2014
• Issued: 09/05/2017
• Est. Priority Date: 12/29/2003
• Status: Expired due to Fees

• Current Assignee: Jollify Management Limited
• Original Assignee: Jollify Management Limited
• Inventors: Lu, Qi, Thrall, John, Ku, David
• Primary Examiner(s): Chen, Susan
• Application Number:
  US14/206,621
• Publication Number:
  US 20140195511A1
• Time in Patent Office: 1,273 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A search query is received. Personal information for a user is then determined. A search is performed in a general subdomain of general content using the search query. For example, the general subdomain of general content may be a WWW search. Then, a vertical subdomain is determined based on the personal information. A search is then performed in the vertical subdomain of specialized content using the search query. The search performed in the general subdomain and the search performed in the vertical subdomain generate general search results and vertical search results. The results may be combined and outputted to a client.

Claims

1. A method, implemented on a server having at least one processor, storage, and a communication platform connected to a network, the method comprising:

receiving, at the server, a search query issued by a user using a client device, wherein the server includes a general search engine and a plurality of vertical search engines;

associating the user with the search query;

determining information for the user, wherein the information for the user includes information about a location;

searching, by the general search engine, a general subdomain to identify general content based on the search query;

selecting a vertical subdomain based on the information for the user;

searching, by a vertical search engine of the plurality of vertical search engines, the vertical subdomain to identify specialized content based on the search query, wherein the vertical search engine is controlled by an owner of the general search engine; and

providing both the specialized content and the general content as a response to the search query.

2. The method of claim 1, wherein the location is selected from a group consisting of:

a default location of the user;

a location of a location-aware device utilized by the user; and

a location previously indicated by the user and stored.

3. The method of claim 2, wherein the device utilized by the user is selected from a group consisting of a handheld device and a mobile device.

4. The method of claim 1, wherein the information for the user comprises a specification of the vertical subdomain.

5. The method of claim 1, further comprising:

identifying additional content based on the vertical subdomain and/or the information for the user, wherein the additional content is selected from the group consisting of an advertisement and a sponsored link; and

providing the additional content in the response to the search query.

6. The method of claim 5, wherein the additional content is determined based on the search query.

7. The method of claim 1, wherein the response to the search query comprises information identifying the vertical subdomain comprising the specialized content identified based on the search query, wherein the method further comprises:

displaying the information identifying the vertical subdomain in a hierarchical arrangement comprising topics and links; and

organizing the specialized content by one or more tabs corresponding to the vertical search engine.

8. A server having at least one processor, storage, and a communication platform connected to a network, the server comprising:

a query processor configured for receiving, at the server, a search query from a user that was sent using a client device, and for determining information for the user that is associated with the search query, wherein the information for the user includes information about a location;

a general search engine configured for performing a search, in a general subdomain, and identifying general content based on the search query;

a plurality of vertical search engines comprising a vertical search engine configured for performing a search, in a vertical subdomain, and identifying specialized content based on the search query, wherein the vertical subdomain is selected based on the location in the information for the user, wherein the vertical search engine is controlled by an owner of the general search engine; and

a page constructor configured for providing both the specialized content and the general content as a response to the search query.

9. The server of claim 8, wherein the location is selected from a group consisting of:

a default location of the user;

a location of a location-aware device utilized by the user; and

a location previously indicated by the user and stored.

10. The server of claim 9, wherein the device utilized by the user is selected from a group consisting of a handheld device and a mobile device.

11. The server of claim 8, wherein the information for the user comprises a specification of the vertical subdomain.

12. The server of claim 8, wherein the page constructor is further configured for:

identifying additional content based on the vertical subdomain and/or the information for the user, wherein the additional content is selected from the group consisting of an advertisement and a sponsored link; and

providing the additional content in the response to the search query.

13. The server of claim 12, wherein the additional content is determined based on the search query.

14. The server of claim 8, wherein the page constructor is further configured for providing information identifying the vertical subdomain comprising the specialized content identified based on the search query.

15. A machine-readable tangible and non-transitory medium having information for performing a search, wherein the information, when read by a server, causes the server to perform operations comprising:

receiving, at the server, a search query issued by a user using a client device, wherein the server includes a general search engine and a plurality of vertical search engines;

identifying the user that is associated with the search query;

determining information for the user, wherein the information for the user includes information about a location;

searching, by the general search engine, a general subdomain to identify general content based on the search query;

selecting a vertical subdomain based on the location in the information for the user;

searching, by a vertical search engine of the plurality of vertical search engines, the vertical subdomain to identify specialized content based on the search query, wherein the vertical search engine is controlled by an owner of the general search engine; and

providing both the specialized content and the general content as a response to the search query.

16. The medium of claim 15, wherein the location is selected from a group consisting of:

a default location of the user;

a location of a location-aware device utilized by the user; and

a location previously indicated by the user and stored.

17. The medium of claim 16, wherein the device utilized by the user is selected from a group consisting of a handheld device and a mobile device.

18. The medium of claim 15, wherein the information, when read by the server, further causes the server to perform operations comprising:

identifying additional content based on the vertical subdomain and/or the information for the user, wherein the additional content is selected from the group consisting of an advertisement and a sponsored link; and

providing the additional content in the response to the search query, wherein the additional content is determined based on the search query.

19. The medium of claim 15, wherein the response to the search query comprises information identifying the vertical subdomain comprising the specialized content identified based on the search query.