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Incentivizing foodstuff consumption through the use of augmented reality features

  • US 9,754,168 B1
  • Filed: 05/16/2017
  • Issued: 09/05/2017
  • Est. Priority Date: 05/16/2017
  • Status: Expired due to Fees
First Claim
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1. A method for incentivizing the consumption of foodstuffs through the use of augmented reality features, the method comprising:

  • launching an application on a mobile phone that includes a camera;

    causing a communication link to be established between the mobile phone and a network-connected server system responsible for supporting the application;

    initiating a live view of one or more foodstuffs that is captured by the camera;

    automatically identifying each foodstuff; and

    generating an augmented reality feature that is at least partially hidden beneath a particular foodstuff of the one or more foodstuffs when viewed using the mobile phone.

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