Systems and methods for delivering tailored content based upon a consumer profile

• US 9,754,269 B2
• Filed: 06/05/2012
• Issued: 09/05/2017
• Est. Priority Date: 06/04/2012
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Morgan, Robert E., Seth, Hitesh K.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US13/489,340
• Publication Number:
  US 20130325626A1
• Time in Patent Office: 1,918 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience.

Claims

1. A method comprising:

receiving, by a computer-based system, a consumer profile in response to a software-enabled selection of an option by a consumer to tailor a digital destination;

transmitting, by the computer-based system, cookies to a web client associated with the consumer;

obtaining, by the computer-based system, browsing information about the consumer from the cookies on the web client associated with the consumer;

receiving, by the computer-based system, an update to the consumer profile;

including, by the computer-based system, the browsing information about the consumer from the cookies into the update to the consumer profile;

receiving, by the computer-based system, a request that a particular data source not serve as a basis for the consumer profile;

receiving, by the computer-based system, a request that a certain timeperiod of transaction history associated with the consumer not serve as a basis for aggregating consumer preferences in the consumer profile;

receiving, by the computer-based system, a request that preference data obtained from the interaction of the web client of the consumer with the digital destination not serve as a basis for aggregating consumer preferences in the consumer profile,

wherein the digital destination is an online content provider website;

receiving, by the computer-based system, a request that at least one of a preference or a subpreference not be used as a basis for aggregating consumer preferences in the consumer profile;

tailoring, by the computer-based system, the digital destination based upon the consumer profile and tailored content identified based upon the consumer profile; and

enabling, by the computer-based system, the web client of the consumer to engage in a transaction for an item with a data partner system associated with the digital destination,

wherein the transaction is associated with the tailored content,

wherein a trusted system facilitates the transaction for the item,

wherein the consumer does not provide a subset of personal information to the data partner system, and instead, provides the subset of personal information to the trusted system, such that the trusted system preserves the consumer'"'"'s anonymity and security,

wherein the data partner system receives a payment from the web client of the consumer for the item,

wherein the data partner system does not receive information about a consumer account of the consumer,

wherein the trusted system transmits a transaction request for the item to the data partner system,

wherein the data partner system indicates an inventory status of the item,

wherein the trusted system remits payment to the data partner system, based on the item being available, and

wherein the data partner system makes the item available to the consumer.

2. The method of claim 1, wherein the consumer profile is aggregated by a trusted system.

3. The method of claim 2, further comprising identifying, by the computer-based system, the tailored content by comparing content to the consumer profile.

4. The method of claim 3, further comprising receiving, by the computer-based system, an authentication request to authenticate the consumer to a consumer account associated with the consumer profile based upon the software-enabled selection of an option displayed by the digital destination.

5. The method of claim 4, further comprising tailoring, by the computer-based system, the digital destination based upon the software-enabled selection of an option by the consumer to authenticate to a consumer account associated with the consumer profile.

6. The method of claim 5, further comprising receiving, by the computer-based system, a transaction request from the web client associated with the consumer.

7. The method of claim 6, wherein the consumer profile does not include any personally identifying information.

8. A system comprising:

a processor;

a tangible, non-transitory memory communicating with the processor;

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

receiving, by the processor, a consumer profile in response to a software-enabled selection of an option by a consumer to tailor a digital destination;

transmitting, by the processor, cookies to a web client associated with the consumer;

obtaining, by the processor, browsing information about the consumer from the cookies on the web client associated with the consumer;

receiving, by the processor, an update to the consumer profile;

including, by the processor, the browsing information about the consumer from the cookies into the update to the consumer profile;

receiving, by the processor, a request that a particular data source not serve as a basis for the consumer profile;

receiving, by the processor, a request that a certain timeperiod of transaction history associated with the consumer not serve as a basis for aggregating consumer preferences in the consumer profile;

receiving, by the processor, a request that preference data obtained from the interaction of the web client of the consumer with the digital destination not serve as a basis for aggregating consumer preferences in the consumer profile,

wherein the digital destination is an online content provider website;

receiving, by the processor, a request that at least one of a preference or a subpreference not be used as a basis for aggregating consumer preferences in the consumer profile;

tailoring, by the processor, the digital destination based upon the consumer profile and tailored content identified based upon the consumer profile; and

enabling, by the processor, the web client of the consumer to engage in a transaction for an item with a data partner system associated with the digital destination,

wherein the transaction is associated with the tailored content,

wherein a trusted system facilitates the transaction for the item,

wherein the consumer does not provide a subset of personal information to the data partner system, and instead, provides the subset of personal information to the trusted system, such that the trusted system preserves the consumer'"'"'s anonymity and security,

wherein the data partner system receives a payment from the web client of the consumer for the item,

wherein the data partner system does not receive information about a consumer account of the consumer,

wherein the trusted system transmits a transaction request for the item to the data partner system,

wherein the data partner system indicates an inventory status of the item,

wherein the trusted system remits payment to the data partner system, based on the item being available, and

wherein the data partner system makes the item available to the consumer.

9. The system of claim 8, wherein the consumer profile is aggregated by a trusted system.

10. The system of claim 9, further comprising identifying, by the processor, the tailored content by comparing content to the consumer profile.

11. The system of claim 10, further comprising receiving, by the processor, an authentication request to authenticate the consumer to a consumer account associated with the consumer profile based upon the software-enabled selection of an option displayed by the digital destination.

12. The system of claim 11, further comprising tailoring, by the processor, the digital destination based upon the software-enabled selection of an option by the consumer to authenticate to a consumer account associated with the consumer profile.

13. The system of claim 12, further comprising receiving, by the processor, a transaction request from the web client associated with the consumer.

14. The system of claim 13, wherein the consumer profile does not include any personally identifying information.

15. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

receiving, by the computer-based system, a consumer profile in response to a software-enabled selection of an option by a consumer to tailor a digital destination;

transmitting, by the computer-based system, cookies to a web client associated with the consumer;

obtaining, by the computer-based system, browsing information about the consumer from the cookies on the web client associated with the consumer;

receiving, by the computer-based system, an update to the consumer profile;

including, by the computer-based system, the browsing information about the consumer from the cookies into the update to the consumer profile;

receiving, by the computer-based system, a request that a particular data source not serve as a basis for the consumer profile;

receiving, by the computer-based system, a request that a certain timeperiod of transaction history associated with the consumer not serve as a basis for aggregating consumer preferences in the consumer profile;

receiving, by the computer-based system, a request that preference data obtained from the interaction of the web client of the consumer with the digital destination not serve as a basis for aggregating consumer preferences in the consumer profile,

wherein the digital destination is an online content provider website;

receiving, by the computer-based system, a request that at least one of a preference or a subpreference not be used as a basis for aggregating consumer preferences in the consumer profile;

tailoring, by the computer-based system, the digital destination based upon the consumer profile and tailored content identified based upon the consumer profile; and

enabling, by the computer-based system, the web client of the consumer to engage in a transaction for an item with a data partner system associated with the digital destination,

wherein the transaction is associated with the tailored content,

wherein a trusted system facilitates the transaction for the item,

wherein the consumer does not provide a subset of personal information to the data partner system, and instead, provides the subset of personal information to the trusted system, such that the trusted system preserves the consumer'"'"'s anonymity and security,

wherein the data partner system receives a payment from the web client of the consumer for the item,

wherein the data partner system does not receive information about a consumer account of the consumer,

wherein the trusted system transmits a transaction request for the item to the data partner system,

wherein the data partner system indicates an inventory status of the item,

wherein the trusted system remits payment to the data partner system, based on the item being available, and

wherein the data partner system makes the item available to the consumer.

16. The article of claim 15, wherein the consumer profile is aggregated by a trusted system.

17. The article of claim 16, further comprising identifying, by the computer-based system, the tailored content by comparing content to the consumer profile.

18. The article of claim 17, further comprising receiving, by the computer-based system, an authentication request to authenticate the consumer to a consumer account associated with the consumer profile based upon the software-enabled selection of an option displayed by the digital destination.

19. The article of claim 18, further comprising tailoring, by the computer-based system, the digital destination based upon the software-enabled selection of an option by the consumer to authenticate to a consumer account associated with the consumer profile.

20. The article of claim 19, further comprising receiving, by the computer-based system, a transaction request from the web client associated with the consumer.