×

Single tag method for webpage personal customization

  • US 9,754,274 B1
  • Filed: 06/09/2010
  • Issued: 09/05/2017
  • Est. Priority Date: 06/09/2009
  • Status: Active Grant
First Claim
Patent Images

1. A dynamic personalization e-commerce system, comprising:

  • a web server;

    a promotion server;

    one or more promotions on said promotion server;

    one or more webpages on said web server, wherein said webpages each have the same single code snippet in addition to displayable webpage content, wherein the single code snippet is not associated with any specific advertising region within the displayable webpage content, and wherein the single code snippet references the promotion server without identifying any specific promotion;

    wherein upon access, from a web browser of a visiting client to a webpage in the one or more webpages, the single code snippet programmatically communicates with the promotion server to access any of said promotions determined by the promotion server as available for display; and

    wherein said promotions contain code to add to, modify, or delete from the displayable webpage content while rendering, within the web browser, the webpage during the webpage access and said code has access to add, modify, or delete any element within a document object model of the webpage.

View all claims
  • 12 Assignments
Timeline View
Assignment View
    ×
    ×