System and method of presenting content based advertising

• US 9,754,280 B2
• Filed: 04/08/2013
• Issued: 09/05/2017
• Est. Priority Date: 11/30/2005
• Status: Active Grant

• Current Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Original Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Inventors: Gross, John Nicholas
• Primary Examiner(s): Boveja, Namrata
• Assistant Examiner(s): Woodworth, II, Allan
• Application Number:
  US13/858,627
• Publication Number:
  US 20130226690A1
• Time in Patent Office: 1,611 Days
• Field of Search: 705 1454
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system and method searches, identifies, tests and/or evaluates websites and content related ads for suitability. The results can be used to target ads more effectively to users and identify and promote services to prospective advertising affiliates as part of an advertising campaign.

Claims

1. A method of presenting advertising material with a computing system comprising:

processing a query from a user related to a first topic within a search engine page to present a set of search results;

presenting at least one first advertisement with the computing system related to said first topic within said search engine page with said set of search results;

wherein said search engine page presents advertisements that are matched by the computing system to said first topic and/or to keywords in said query;

measuring an interaction by said user with said first advertisement while presenting said set of search results with the computing system, including by identifying if said user selects said first advertisement, to rate said first advertisement and determine a first advertisement performance score for content related to said first topic;

associating said first advertisement with said first topic for use in a content based advertising network based on said first advertisement performance score;

presenting said first advertisement to users as a content based advertisement on one or more individual webpages in said content based advertising network separate from said search engine page with the computing system based on a value of said first advertisement performance score.

2. The method of claim 1, wherein said first advertisement is presented on said one or more individual webpages to users only after being presented and qualified on said search engine page.

3. The method of claim 1, further including a step:

automatically identifying one or more candidate individual webpages by determining a predicted performing rating for said first advertisement on said webpages.

4. The method of claim 3 wherein said candidate set of individual webpages are taken from a top N list of said search results.

5. The method of claim 1 further including steps:

assembling a logical collective of individual webpages on said content based advertising network based on a scoring for their respective correlation values to said first advertisement, and presenting said first advertisement on said logical collective.

6. The method of claim 1 further including a step:

processing a query automatically derived from content extracted from one or more RSS feeds and/or web logs (blogs) on said individual webpages by the computing system to determine said first topic and said first advertisement for said individual webpages.

7. The method of claim 1 further including a step:

processing a query automatically constructed from content extracted from one or more RSS feeds and/or web logs (blogs) by the computing system to determine said first topic and said first advertisement.

8. The method of claim 1 said one or more individual webpages are determined by rating a frequency of selection of entries in said search results by multiple users presenting queries in said search engine page.

9. The method of claim 1 wherein said at least one first advertisement is presented with the computing system within said search engine page as part of an automated test advertising campaign.

10. The method of claim 9 wherein an advertising campaign for a first website can be executed with respect to said at least first advertisement on a larger page view basis within said search engine page and without running ads on said first website.

11. The method of claim 1 wherein said at least one first advertisement is an organic advertisement derived from matching content of webpages in said search results to said advertisement.

12. The method of claim 1 wherein said at least one first advertisement is derived from keywords presented in said user query.

16. The method of claim 1 wherein keyword based advertisements are removed in said search engine page while presenting said first advertisement.

17. The method of claim 1 wherein said first advertisement is presented based on said first topic when a keyword based advertisement is not available for said query.

13. A method of presenting advertising material with a computing system comprising:

processing a query from a user related to a first topic within a search engine page on a search engine site to present a set of search results;

wherein said search engine page presents advertisements that are matched by the computing system to said first topic and/or to keywords in said query;

measuring an interaction by said user with a first website identified in said search results, including by identifying if said user selects said first website, to rate said first website and determine a first advertisement performance score for content related to said first topic;

wherein said first website is separate from said search engine site;

designating said first website as a candidate page for use in a content based advertising network based on said first advertisement performance score;

presenting said first advertisement to users as a content based advertisement on said first website with the computing system based on a value of said performance score.

18. The method of claim 13 wherein a plurality of websites are rated and ranked for inclusion in an advertising network including content directed to said first topic.

19. The method of claim 13 wherein content of said first website is analyzed prior to said query and said first advertisement is selected for said search results based on a content match to said first website.

14. A method of presenting advertisement at a target web page with a computing system comprising:

selecting a target web page on a content based advertising network;

identifying a topic related advertisement suitable for presenting on said target webpage, which topic related advertisement is selected based on a first topic identified from content present on said target webpage;

presenting said topic related advertisement on a search engine page which is separate from said target webpage in response to a user query;

wherein said search engine page presents advertisements that are matched by the computing system to said first topic and/or to keywords in said query;

determining a potential performance rating for said topic related advertisement for said target webpage on said content based advertising network by examining user interaction within said search engine page with said topic related advertisement;

associating said topic related advertisement with said first topic for use in said content based advertising network based on said potential performance rating;

presenting said topic related advertisement to a user as a content based advertisement on said target webpage in said content based advertising network when such topic related advertisement potential performance rating exceeds a target score for said first topic.

15. The method of claim 14, wherein said target web page is a web log (blog).