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System and method of presenting content based advertising

  • US 9,754,280 B2
  • Filed: 04/08/2013
  • Issued: 09/05/2017
  • Est. Priority Date: 11/30/2005
  • Status: Active Grant
First Claim
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1. A method of presenting advertising material with a computing system comprising:

  • processing a query from a user related to a first topic within a search engine page to present a set of search results;

    presenting at least one first advertisement with the computing system related to said first topic within said search engine page with said set of search results;

    wherein said search engine page presents advertisements that are matched by the computing system to said first topic and/or to keywords in said query;

    measuring an interaction by said user with said first advertisement while presenting said set of search results with the computing system, including by identifying if said user selects said first advertisement, to rate said first advertisement and determine a first advertisement performance score for content related to said first topic;

    associating said first advertisement with said first topic for use in a content based advertising network based on said first advertisement performance score;

    presenting said first advertisement to users as a content based advertisement on one or more individual webpages in said content based advertising network separate from said search engine page with the computing system based on a value of said first advertisement performance score.

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