System and method for on-vehicle merchandising
First Claim
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1. A method for producing an on-vehicle merchandising kit for a vehicle, comprising:
- retrieving, by at least one computing device, standard detailed information for the vehicle;
retrieving, by the at least one computing device, vehicle-specific information;
retrieving, by the at least one computing device, mobile link information;
generating, by the at least one computing device, an alphanumeric tag;
generating, by the at least one computing device, a set of consumer content display attributes associated with the alphanumeric tag, the consumer content display attributes comprising;
a path of a uniform resource locator (URL), a quick response (QR) code pointing to the URL, a text keyword, wherein the path and the text keyword is equivalent to the alphanumeric tag;
rendering a consumer content display kit which includes at least a portion of the standard detailed information, at least a portion of the vehicle-specific information, the mobile link information, and at least one of the consumer content display attributes;
detecting, at the at least one computing device, one or more of the group;
an entry of the URL path to a browser, a scan of the QR code, or a receipt of the text keyword at a predetermined address, from a mobile device;
in response to the detecting, transmitting by the at least one computing device, a set of electronic information display attributes associated with the alphanumeric tag to the mobile device, the set of electronic information display attributes comprising contact widgets displayable on the mobile device, the contact widgets comprising at least one of a call widget, a text widget, an email widget, or a share widget,wherein the call widget configures the mobile device to dial a predetermined telephone number in response to selection by a user,wherein the text widget configures the mobile device to open a text message composing screen with a predetermined address in response to selection by the user,wherein the email widget configures the mobile device to open an e-mail message composing screen with a predetermined address in response to selection by the user, andwherein the share widget configures the mobile device to share the information, associated with the alphanumeric tag, via an email or a social networking website in response to selection by the user; and
recording data query statistics for the alphanumeric tag, wherein the recorded data query statistics include at least one of;
a total number of scans of the QR code, a total number of clicks on the URL, a total number of texts of the text keyword to a particular telephone number, a number of user-unique scans of the QR code, a number of user-unique clicks on the URL, or a number of user-unique texts of the text keyword to the particular telephone number.
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Abstract
A system and method for on-vehicle merchandising is disclosed. Embodiments of the present invention combine vehicle specific information and standard detailed information about a vehicle and render multiple decals on a printed sheet for the vehicle, which forms an on-vehicle merchandising kit. The decals include pertinent information, such as price, and vehicle options. Mobile linked data, such as quick response codes, URLs, and text keywords are also included in the kit.
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Citations
20 Claims
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1. A method for producing an on-vehicle merchandising kit for a vehicle, comprising:
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retrieving, by at least one computing device, standard detailed information for the vehicle; retrieving, by the at least one computing device, vehicle-specific information; retrieving, by the at least one computing device, mobile link information; generating, by the at least one computing device, an alphanumeric tag; generating, by the at least one computing device, a set of consumer content display attributes associated with the alphanumeric tag, the consumer content display attributes comprising;
a path of a uniform resource locator (URL), a quick response (QR) code pointing to the URL, a text keyword, wherein the path and the text keyword is equivalent to the alphanumeric tag;rendering a consumer content display kit which includes at least a portion of the standard detailed information, at least a portion of the vehicle-specific information, the mobile link information, and at least one of the consumer content display attributes; detecting, at the at least one computing device, one or more of the group;
an entry of the URL path to a browser, a scan of the QR code, or a receipt of the text keyword at a predetermined address, from a mobile device;in response to the detecting, transmitting by the at least one computing device, a set of electronic information display attributes associated with the alphanumeric tag to the mobile device, the set of electronic information display attributes comprising contact widgets displayable on the mobile device, the contact widgets comprising at least one of a call widget, a text widget, an email widget, or a share widget, wherein the call widget configures the mobile device to dial a predetermined telephone number in response to selection by a user, wherein the text widget configures the mobile device to open a text message composing screen with a predetermined address in response to selection by the user, wherein the email widget configures the mobile device to open an e-mail message composing screen with a predetermined address in response to selection by the user, and wherein the share widget configures the mobile device to share the information, associated with the alphanumeric tag, via an email or a social networking website in response to selection by the user; and recording data query statistics for the alphanumeric tag, wherein the recorded data query statistics include at least one of;
a total number of scans of the QR code, a total number of clicks on the URL, a total number of texts of the text keyword to a particular telephone number, a number of user-unique scans of the QR code, a number of user-unique clicks on the URL, or a number of user-unique texts of the text keyword to the particular telephone number. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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a processor; a memory medium, the memory medium comprising instructions, which when executed by the processor, cause the system to; retrieve standard detailed information for the vehicle; retrieve vehicle-specific information; retrieve mobile link information; generate an alphanumeric tag; generate a set of consumer content display attributes associated with the alphanumeric tag, the consumer content display attributes comprising;
a path of a uniform resource locator (URL), a quick response (QR) code pointing to the URL, a text keyword, wherein the path and the text keyword is equivalent to the alphanumeric tag;render a consumer content display kit which includes at least a portion of the standard detailed information, at least a portion of the vehicle-specific information, the mobile link information, and at least one of the consumer content display attributes; detect one or more of the group;
an entry of the URL path to a browser, a scan of the QR code, or a receipt of the text keyword at a predetermined address, from a mobile device;in response to the detecting, transmit a set of electronic information display attributes associated with the alphanumeric tag to the mobile device, the set of electronic information display attributes comprising contact widgets displayable on the mobile device, the contact widgets comprising at least one of a call widget, a text widget, an email widget, or a share widget, wherein the call widget configures the mobile device to dial a predetermined telephone number in response to selection by a user, wherein the text widget configures the mobile device to open a text message composing screen with a predetermined address in response to selection by the user, wherein the email widget configures the mobile device to open an e-mail message composing screen with a predetermined address in response to selection by the user, and wherein the share widget configures the mobile device to share the information, associated with the alphanumeric tag, via an email or a social networking website in response to selection by the user; and record data query statistics for the alphanumeric tag, wherein the recorded data query statistics include at least one of;
a total number of scans of the QR code, a total number of clicks on the URL, a total number of texts of the text keyword to a particular telephone number, a number of user-unique scans of the QR code, a number of user-unique clicks on the URL, or a number of user-unique texts of the text keyword to the particular telephone number. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer program product comprising a computer readable storage device, and program instructions stored on the computer readable storage device, to:
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retrieve standard detailed information for the vehicle; retrieve vehicle-specific information; retrieve mobile link information; generate an alphanumeric tag; generate a set of consumer content display attributes associated with the alphanumeric tag, the consumer content display attributes comprising;
a path of a uniform resource locator (URL), a quick response (QR) code pointing to the URL, a text keyword, wherein the path and the text keyword is equivalent to the alphanumeric tag;render a consumer content display kit which includes at least a portion of the standard detailed information, at least a portion of the vehicle-specific information, the mobile link information, and at least one of the consumer content display attributes; detect one or more of the group;
an entry of the URL path to a browser, a scan of the QR code, or a receipt of the text keyword at a predetermined address, from a mobile device;in response to the detecting, transmit a set of electronic information display attributes associated with the alphanumeric tag to the mobile device, the set of electronic information display attributes comprising contact widgets displayable on the mobile device, the contact widgets comprising at least one of a call widget, a text widget, an email widget, or a share widget, wherein the call widget configures the mobile device to dial a predetermined telephone number in response to selection by a user, wherein the text widget configures the mobile device to open a text message composing screen with a predetermined address in response to selection by the user, wherein the email widget configures the mobile device to open an e-mail message composing screen with a predetermined address in response to selection by the user, and wherein the share widget configures the mobile device to share the information, associated with the alphanumeric tag, via an email or a social networking website in response to selection by the user; and record data query statistics for the alphanumeric tag, wherein the recorded data query statistics include at least one of;
a total number of scans of the QR code, a total number of clicks on the URL, a total number of texts of the text keyword to a particular telephone number, a number of user-unique scans of the QR code, a number of user-unique clicks on the URL, or a number of user-unique texts of the text keyword to the particular telephone number.- View Dependent Claims (16, 17, 18, 19, 20)
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Specification