Method, device and system of encoding a digital interactive response action in an analog broadcasting message

• US 9,755,770 B2
• Filed: 11/27/2013
• Issued: 09/05/2017
• Est. Priority Date: 11/27/2012
• Status: Active Grant

• Current Assignee: Myminfo Pty., Ltd.
• Original Assignee: Myminfo Pty., Ltd.
• Inventors: Storti, Roland
• Primary Examiner(s): Dorvil, Richemond
• Assistant Examiner(s): Le, Thuykhanh
• Application Number:
  US14/092,874
• Publication Number:
  US 20140149127A1
• Time in Patent Office: 1,378 Days
• Field of Search: 7042001, 704202, 704223, 704225
• CPC Class Codes: H04H 20/31 using in-band signals, e.g. subsonic or cue signal
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/58 of audio determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00

Abstract

Disclosed are a method, a device and a system of generation of a modified digital media file based on encoding of a digital media file with decodable data such that the decodable data is indistinguishable through a human ear from a primary audio stream. In one embodiment, a method includes validating a user as a publisher, associating a response action to a message of the user, using a processor and a memory, generating a unique identifier through a hash function applied to the response action, encoding a digital media file with a decodable data using the unique identifier such that the decodable data is indistinguishable from a primary audio stream through a human ear, and generating a modified digital media file based on the encoding of the message with the decodable data such that the decodable data is indistinguishable from a primary audio stream through the human ear.

Claims

1. A method comprising:

validating, through an audio encoding system, a user of the audio encoding system as a publisher of a message as a digital media file;

encoding, through the audio encoding system, the digital media file associated with the message with decodable data using a unique identifier, the decodable data in one instance being an audio stream at a frequency audible to a human ear and in another instance being an audio stream at an ultrasound frequency inaudible to the human ear;

generating, through the audio encoding system, a modified digital media file from the digital media file based on the encoding of the digital media file associated with the message with the decodable data such that an audio stream associated with the modified digital media file encoded with the decodable data is interpretably indistinguishable from a primary audio stream associated with the digital media file through the human ear;

capturing, through a client application of a mobile device of a client user, the modified digital media file playing on a broadcasting device to generate capture data therefrom based on metadata associated with the mobile device;

generating, through the audio encoding system, a response action of the client user based on analyzing the capture data from the mobile device to extract elements therefrom and comparing the extracted elements to data stored in a database;

associating, through a processor and a memory of the audio encoding system, the response action of the client user in an interactive form to the message of the publisher, wherein the response action is at least one of a call-back action, a web-form action, and a resource-page redirect action for the client application of the mobile device of the client user, the call-back action being triggering of a phone call to the publisher via a user interface of the client application, the web-form action being display of a set of forms chosen by the publisher on the user interface of the client application, and the resource-page redirect action being display of a webpage through at least one of;

the user interface of the client application and a browser of the mobile device;

generating, through the audio encoding system, the unique identifier through a hash function applied to the response action associated with the message of the publisher;

automatically interpreting, through the client application, the modified digital media file in both the one instance and the another instance to decode the decodable data therein; and

enabling, through the client application, the client user to initiate the response action in the interactive form to the message of the publisher without interrupting an experience of concurrent sensing of media content through the broadcasting device by the client user in accordance with the automatic interpretation of the modified digital media file and the association of the response action, the message accompanying the media content being sensed by the client user.

2. The method of claim 1, further comprising:

communicating the modified digital media file from the broadcasting device to the client application of the mobile device as an analog data; and

acquiring, through the client application, the captured modified digital media file through an analysis of the analog data.

3. The method of claim 2, further comprising:

separating, through the client application, the captured modified digital media file into a captured digital media file and a captured decodable data.

4. The method of claim 3, further comprising:

analyzing, through the client application, the captured decodable data using an algorithm that results in an extraction of the unique identifier and the response action associated with the message of the publisher from the captured decodable data.

5. The method of claim 1, further comprising:

redirecting the client application of the mobile device of the client user to an internet protocol address based on the response action being the resource-page redirect action.

6. The method of claim 5, comprising:

performing, through the mobile device, the response action comprising the at least one of the call-back action, the web-form action, and the resource-page redirect action based on an instruction at the internet protocol address to which the client application is redirected.

7. The method of claim 1,

wherein the publisher is an advertiser, and

wherein the message is at least one of an advertisement associated with a promotion offered by the advertiser and an explanation associated with a display of at least one of a museum and a retail store.

8. A non-transitory medium, readable through an audio encoding system and a mobile device of a client user and comprising instructions embodied therein that are executable through the audio encoding system and the mobile device, comprising:

instructions to validate, through the audio encoding system, a user of the audio encoding system as a publisher of a message as a digital media file;

instructions to encode, through the audio encoding system, the digital media file associated with the message with decodable data using a unique identifier, the decodable data in one instance being an audio stream at a frequency audible to a human ear and in another instance being an audio stream at an ultrasound frequency inaudible to the human ear;

instructions to generate, through the audio encoding system, a modified digital media file from the digital media file based on the encoding of the digital media file associated with the message with the decodable data such that an audio stream associated with the modified digital media file encoded with the decodable data is interpretably indistinguishable from a primary audio stream associated with the digital media file through the human ear;

instructions to capture, through a client application of the mobile device of the client user, the modified digital media file playing on a broadcasting device to generate capture data therefrom based on metadata associated with the mobile device;

instructions to generate, through the audio encoding system, a response action of the client user based on analyzing the capture data from the mobile device to extract elements therefrom and comparing the extracted elements to data stored in a database;

instructions to associate, through a processor and a memory of the audio encoding system, the response action of the client user in an interactive form to the message of the publisher, wherein the response action is at least one of a call-back action, a web-form action, and a resource-page redirect action for the client application of the mobile device of the client user, the call-back action being triggering of a phone call to the publisher via a user interface of the client application, the web-form action being display of a set of forms chosen by the publisher on the user interface of the client application, and the resource-page redirect action being display of a webpage through at least one of;

the user interface of the client application and a browser of the mobile device;

instructions to generate, through the audio encoding system, the unique identifier through a hash function applied to the response action associated with the message of the publisher;

instructions to automatically interpret, through the client application, the modified digital media file in both the one instance and the another instance to decode the decodable data therein; and

instructions to enable, through the client application, the client user to initiate the response action in the interactive form to the message of the publisher without interrupting an experience of concurrent sensing of media content through the broadcasting device by the client user in accordance with the automatic interpretation of the modified digital media file and the association of the response action, the message accompanying the media content being sensed by the client user.

9. The non-transitory medium of claim 8, further comprising instructions to:

communicate the modified digital media file from the broadcasting device to the client application of the mobile device as an analog data; and

acquire, through the client application, the captured modified digital media file through an analysis of the analog data.

10. The non-transitory medium of claim 9, further comprising:

instructions to separate, through the client application, the captured modified digital media file into a captured digital media file and a captured decodable data.

11. The non-transitory medium of claim 10, further comprising:

instructions to analyze, through the client application, the captured decodable data using an algorithm that results in an extraction of the unique identifier and the response action associated with the message of the publisher from the captured decodable data.

12. The non-transitory medium of claim 8, further comprising:

instructions to redirect the client application of the mobile device of the client user to an internet protocol address based on the response action being the resource-page redirect action.

13. The non-transitory medium of claim 12, comprising:

instructions to perform, through the mobile device, the response action comprising the at least one of the call-back action, the web-form action, and the resource-page redirect action based on an instruction at the internet protocol address to which the client application is redirected.

14. The non-transitory medium of claim 8,

wherein the publisher is an advertiser, and

wherein the message is at least one of an advertisement associated with a promotion offered by the advertiser and an explanation associated with a display of at least one of a museum and a retail store.

15. A system comprising:

a mobile device of a client user; and

an audio encoding system;

to validate a user of the audio encoding system as a publisher of a message as a digital media file,

to encode the digital media file associated with the message with decodable data using a unique identifier, the decodable data in one instance being an audio stream at a frequency audible to a human ear and in another instance being an audio stream at an ultrasound frequency inaudible to the human ear, and

to generate a modified digital media file from the digital media file based on the encoding of the digital media file associated with the message with the decodable data such that an audio stream associated with the modified digital media file encoded with the decodable data is interpretably indistinguishable from a primary audio stream associated with the digital media file through the human ear,

wherein the mobile device is configured to capture, through a client application thereof, the modified digital media file playing on a broadcasting device to generate capture data therefrom based on metadata associated with the mobile device,

wherein the audio encoding system is further configured;

to generate a response action of the client user based on analyzing the capture data from the mobile device to extract elements therefrom and comparing the extracted elements to data stored in a database,

to associate, using a processor and a memory, the response action of the client user in an interactive form to the message of the publisher, wherein the response action is at least one of a call-back action, a web-form action, and a resource-page redirect action for the client application of the mobile device of the client user, the call-back action being triggering of a phone call to the publisher via a user interface of the client application, the web-form action being display of a set of forms chosen by the publisher on the user interface of the client application, and the resource-page redirect action being display of a webpage through at least one of;

the user interface of the client application and a browser of the mobile device, and

to generate the unique identifier through a hash function applied to the response action associated with the message of the publisher, and

wherein the client device is further configured;

to automatically interpret, through the client application, the modified digital media file in both the one instance and the another instance to decode the decodable data therein, and

to enable, through the client application, the client user to initiate the response action in the interactive form to the message of the publisher without interrupting an experience of concurrent sensing of media content through the broadcasting device by the client user in accordance with the automatic interpretation of the modified digital media file and the association of the response action, the message accompanying the media content being sensed by the client user.

16. The system of claim 15,

wherein the modified digital media file is communicated from the broadcasting device to the client application of the mobile device as an analog data, and

wherein the mobile device is further configured to acquire, through the client application, the captured modified digital media file through an analysis of the analog data.

17. The system of claim 16, wherein the mobile device is further configured to separate, through the client application, the captured modified digital media file into a captured digital media file and a captured decodable data.

18. The system of claim 17, wherein the mobile device is further configured to analyze, through the client application, the captured decodable data using an algorithm that results in an extraction of the unique identifier and the response action associated with the message of the publisher from the captured decodable data.

19. The system of claim 15, wherein the client application of the mobile device of the client user is redirected to an internet protocol address based on the response action being the resource-page redirect action.

20. The system of claim 15,

wherein the publisher is an advertiser, and

wherein the message is at least one of an advertisement associated with a promotion offered by the advertiser and an explanation associated with a display of at least one of a museum and a retail store.