Systems and methods for delivery techniques of contextualized services on mobile devices
First Claim
1. A method for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the method comprising:
- (a-1) transmitting, by an agent executing on a mobile device, via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device;
(a-2) establishing, by the agent, a detection area within a display of the mobile device, the detection area predetermined relative to edges of the display of the mobile device;
(b) receiving, by the agent responsive to transmitting the portion of content, from the contextualization service, identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, the display trigger to be displayed with the keyword on the page and selectable to display augmented content for the keyword;
(c) detecting, by the agent, that the keyword on the page has moved into a location within the detection area established by the agent, and that the keyword has been idle in the location within the established detection area for at least a predetermined time period;
(d) displaying, by the agent responsive to detecting that the keyword has moved into the location within the detection area established by the agent and has been idle in the location for at least the predetermined time period, the display trigger in association with the keyword on the page;
(e) identifying, by the agent responsive to the display trigger being selected, the keyword mapped to the display trigger; and
(f) displaying, by the agent responsive to identifying the keyword, the augmented content for the keyword.
1 Assignment
0 Petitions
Accused Products
Abstract
The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.
-
Citations
20 Claims
-
1. A method for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the method comprising:
-
(a-1) transmitting, by an agent executing on a mobile device, via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device; (a-2) establishing, by the agent, a detection area within a display of the mobile device, the detection area predetermined relative to edges of the display of the mobile device; (b) receiving, by the agent responsive to transmitting the portion of content, from the contextualization service, identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, the display trigger to be displayed with the keyword on the page and selectable to display augmented content for the keyword; (c) detecting, by the agent, that the keyword on the page has moved into a location within the detection area established by the agent, and that the keyword has been idle in the location within the established detection area for at least a predetermined time period; (d) displaying, by the agent responsive to detecting that the keyword has moved into the location within the detection area established by the agent and has been idle in the location for at least the predetermined time period, the display trigger in association with the keyword on the page; (e) identifying, by the agent responsive to the display trigger being selected, the keyword mapped to the display trigger; and (f) displaying, by the agent responsive to identifying the keyword, the augmented content for the keyword. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A system for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the system comprising:
-
an agent executable on a mobile device configured to transmit via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device and responsive to the transmission receive from the contextualization service identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, wherein the display trigger is configured to be displayed with the keyword on the page and selectable to display the augmented content for the keyword; wherein the agent is configured to establish a detection area within a display of the mobile device, the detection area predetermined relative to edges of the display of the mobile device; wherein the agent is configured to detect that the keyword on the page has moved into a location within the detection area established by the agent, and that the keyword has been idle in the location within the established detection area for at least a predetermined time period; wherein responsive to detecting that the keyword has moved into the location within the detection area established by the agent and has been idle in the location for at least the predetermined time period, the agent is configured to display the display trigger in association with the keyword on the page; and wherein responsive to the display trigger being selected, the agent is configured to identify the keyword mapped to the display trigger and display the augmented content for the keyword. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification