Relevancy-based domain classification
First Claim
1. A method comprising:
- receiving, by a Web server over a communications network including the Internet, a request from a user client device to access content of a target domain, the request being addressed to a domain address of the target domain;
identifying, by the Web server, a new content domain that is determined to be relevant to the request to access content of a target domain based on a combination of the domain address of the target domain, source context factors that characterize the user client device, and historical relevance data associated with the target domain, the historical relevance data including source context factors of multiple users who requested to access at least one given address from addresses belonging to the domain address of the target domain and interests of the multiple users, the interests of the multiple users based on pre-access behavior of the multiple users; and
providing, by the Web server, the user client device with access to content of the identified new content domain over the communications network, responsive to the request.
4 Assignments
0 Petitions
Accused Products
Abstract
A domain classifier develops and maintains relevance data about specific domains based on historical relevance data and source context data. Such data may be used to classify the user'"'"'s interest in attempting to visit a specific domain and thereby redirect the user to a website expected to be aligned with the user'"'"'s interest. In various implementations, the historical relevance data is derived from source context data and/or post-visit user behavior collected from previous attempts to visit a specific domain. The source context data collected from the current visit may also be used as source context-factors to influence domain classification. Based on such historical and current source context factors, as well as the domain address provided in the user'"'"'s navigation request, a domain classifier consults the historical relevance data and provides the user with Web content that is identified as likely to be relevant to the user'"'"'s interests.
-
Citations
21 Claims
-
1. A method comprising:
-
receiving, by a Web server over a communications network including the Internet, a request from a user client device to access content of a target domain, the request being addressed to a domain address of the target domain; identifying, by the Web server, a new content domain that is determined to be relevant to the request to access content of a target domain based on a combination of the domain address of the target domain, source context factors that characterize the user client device, and historical relevance data associated with the target domain, the historical relevance data including source context factors of multiple users who requested to access at least one given address from addresses belonging to the domain address of the target domain and interests of the multiple users, the interests of the multiple users based on pre-access behavior of the multiple users; and providing, by the Web server, the user client device with access to content of the identified new content domain over the communications network, responsive to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A non-transitory computer-readable storage medium having computer-executable instructions that, when executed by at least one processor, causes the at least one processor to perform operations comprising:
-
computer program code for receiving, by a Web server over a communications network including the Internet, a request from a user client device to access content of a target domain, the request being addressed to a domain address of the target domain; computer program code for identifying, by the Web server, a new content domain that is determined to be relevant to the request to access content of a target domain based on a combination of the domain address of the target domain, source context factors that characterize the user client device, and historical relevance data associated with the target domain, the historical relevance data including source context factors of multiple users who requested to access at least one given address from addresses belonging to the domain address of the target domain and interests of the multiple users, the interests of the multiple users based on pre-access behavior of the multiple users; and computer program code for providing, by the Web server, the user client device with access to content of the identified new content domain over the communications network, responsive to the request. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
-
Specification