Methods, apparatus, and articles of manufacture to measure search results
First Claim
1. A method to measure search results, the method comprising:
- aggregating, by executing an instruction with a processor, preview events for a first search result obtained from a monitored device and included in a first web page, the preview events corresponding to representations of web pages generated by a browser executing instructions included in the first web page containing the first search result when a user interacts with an icon associated with a web page of the web pages, the instructions to cause the browser to transmit requests for the representations for display in the first web page without navigating away from the first web page; and
determining, by executing an instruction with the processor, a first preview ratio based on a number of the preview events for the first search result and a number of search result impressions in the first search result.
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Abstract
Methods, apparatus, and articles of manufacture to measure search results are disclosed. A disclosed example method to measure search results includes: aggregating preview events for a first search result obtained from a monitored device and included in a first web page, the preview events corresponding to representations of web pages generated by a browser executing instructions included in the first web page containing the first search result, the instructions to cause the browser to transmit requests for the representations for display in the first web page without navigating away from the first web page; and determining a first preview metric based on a number of the preview events for the first search result and a number of search result impressions in the first search result.
45 Citations
20 Claims
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1. A method to measure search results, the method comprising:
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aggregating, by executing an instruction with a processor, preview events for a first search result obtained from a monitored device and included in a first web page, the preview events corresponding to representations of web pages generated by a browser executing instructions included in the first web page containing the first search result when a user interacts with an icon associated with a web page of the web pages, the instructions to cause the browser to transmit requests for the representations for display in the first web page without navigating away from the first web page; and determining, by executing an instruction with the processor, a first preview ratio based on a number of the preview events for the first search result and a number of search result impressions in the first search result. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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a processor; and a tangible computer readable medium including computer readable instructions which, when executed, cause the processor to at least; aggregate preview events for a first search result obtained from a monitored device and included in a first web page, the preview events corresponding to representations of web pages generated by a browser executing instructions included in the first web page containing the first search result when a user interacts with a corresponding web page of the web pages, the instructions to cause the browser to transmit requests for the representations for display in the first web page without navigating away from the first web page; and determine a first preview ratio based on a number of the preview events for the first search result and a number of search result impressions in the first search result. - View Dependent Claims (10, 11, 12)
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13. A tangible computer readable medium comprising computer readable instructions which, when executed by a processor, cause the processor to at least:
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aggregate preview events for a first search result obtained from a monitored device and included in a first web page, the preview events corresponding to representations of web pages generated by a browser executing instructions included in the first web page containing the first search result when a user interacts with a corresponding web page of the web pages, the instructions to cause the browser to transmit requests for the representations for display in the first web page without navigating away from the first web page; and calculate a first preview ratio based on a number of preview events for the first search result and based on a number of search result impressions in the first search result. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification