Systems and methods for delivering tailored content based upon a consumer profile
First Claim
1. A method comprising:
- receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;
receiving, by the computer-based system, indirect data comprising a geographic location of the consumer,wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;
aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history,wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,wherein the merchant is the type of merchant,wherein the merchant is associated with the tailored content;
comparing, by the computer-based system, content to the anonymous consumer profile;
identifying, by the computer-based system, the tailored content from the merchant based on the comparing;
providing, by the computer-based system, the tailored content to the consumer; and
receiving, by the computer-based system, an acceptance or rejection of the tailored content.
1 Assignment
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Accused Products
Abstract
The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience.
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Citations
20 Claims
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1. A method comprising:
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receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant; receiving, by the computer-based system, indirect data comprising a geographic location of the consumer, wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location; aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history, wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer, wherein the merchant is the type of merchant, wherein the merchant is associated with the tailored content; comparing, by the computer-based system, content to the anonymous consumer profile; identifying, by the computer-based system, the tailored content from the merchant based on the comparing; providing, by the computer-based system, the tailored content to the consumer; and receiving, by the computer-based system, an acceptance or rejection of the tailored content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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a processor; a tangible, non-transitory memory communicating with the processor; the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; receiving, by the processor and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant; receiving, by the processor, indirect data comprising a geographic location of the consumer, wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location; aggregating, by the processor, an anonymous consumer profile based upon the direct data, indirect data and transaction history, wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer, wherein the merchant is the type of merchant, wherein the merchant is associated with the tailored content; comparing, by the processor, content to the anonymous consumer profile; identifying, by the processor, the tailored content from the merchant based on the comparing; providing, by the processor, the tailored content to the consumer; and receiving, by the processor, an acceptance or rejection of the tailored content. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
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receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant; receiving, by the computer-based system, indirect data comprising a geographic location of the consumer, wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location; aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history, wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer, wherein the merchant is the type of merchant, wherein the merchant is associated with the tailored content; comparing, by the computer-based system, content to the anonymous consumer profile; identifying, by the computer-based system, the tailored content from the merchant based on the comparing; providing, by the computer-based system, the tailored content to the consumer; and receiving, by the computer-based system, an acceptance or rejection of the tailored content. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification