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System and method for card-linked services

  • US 9,760,908 B2
  • Filed: 11/04/2013
  • Issued: 09/12/2017
  • Est. Priority Date: 11/04/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method for providing a promotion associated with a transaction account, the method comprising:

  • determining, with one or more processors using, target viewer information, a plurality of people targeted to receive the promotion;

    in response to received information representing that a computing device operated by one of the plurality of people has an active data communication session with a publisher'"'"'s Internet web site;

    selecting, with one or more processors, promotion information associated with the promotion, wherein the promotion information is formatted to be integrated in the publisher'"'"'s Internet web site;

    controlling, with the one or more processors, the appearance of the publisher'"'"'s Internet web site on the computing device operated by the one person, by transmitting the promotion information to the computing device operated by the one person during the active data communication session;

    in response to an acceptance of the promotion from the computing device operated by the one person;

    receiving, from a computing device associated with the publisher'"'"'s Internet website, information representing the one person;

    generating, with the one or more processors, a match key that is associated with the one person and usable to access information representing a plurality of transaction accounts of the one person;

    transmitting, with the one or more processors, to a computing device having access to the information representing the plurality of transaction accounts, the match key;

    receiving, with the one or more processors in response to the transmitted match key, the information representing the plurality of transaction accounts of the one person;

    generating, with the one or more processors, a prompt for a selection of one of the plurality of transaction accounts;

    transmitting and displaying the prompt on the publisher'"'"'s Internet web site for the computing device operated by the one person, without controlling the appearance of the publisher'"'"'s Internet web site on other computing devices operated simultaneously by other users;

    receiving, with the one or more processors from the computing device operated by the one person in response to the prompt, a selection of one of the plurality of transaction accounts; and

    processing, with one or more processors and in accordance with the acceptance, the promotion information to associate the promotion with the selected one transaction account.

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