System and method for card-linked services
First Claim
1. A computer-implemented method for providing a promotion associated with a transaction account, the method comprising:
- determining, with one or more processors using, target viewer information, a plurality of people targeted to receive the promotion;
in response to received information representing that a computing device operated by one of the plurality of people has an active data communication session with a publisher'"'"'s Internet web site;
selecting, with one or more processors, promotion information associated with the promotion, wherein the promotion information is formatted to be integrated in the publisher'"'"'s Internet web site;
controlling, with the one or more processors, the appearance of the publisher'"'"'s Internet web site on the computing device operated by the one person, by transmitting the promotion information to the computing device operated by the one person during the active data communication session;
in response to an acceptance of the promotion from the computing device operated by the one person;
receiving, from a computing device associated with the publisher'"'"'s Internet website, information representing the one person;
generating, with the one or more processors, a match key that is associated with the one person and usable to access information representing a plurality of transaction accounts of the one person;
transmitting, with the one or more processors, to a computing device having access to the information representing the plurality of transaction accounts, the match key;
receiving, with the one or more processors in response to the transmitted match key, the information representing the plurality of transaction accounts of the one person;
generating, with the one or more processors, a prompt for a selection of one of the plurality of transaction accounts;
transmitting and displaying the prompt on the publisher'"'"'s Internet web site for the computing device operated by the one person, without controlling the appearance of the publisher'"'"'s Internet web site on other computing devices operated simultaneously by other users;
receiving, with the one or more processors from the computing device operated by the one person in response to the prompt, a selection of one of the plurality of transaction accounts; and
processing, with one or more processors and in accordance with the acceptance, the promotion information to associate the promotion with the selected one transaction account.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method are disclosed for providing a promotion associated with a transaction account. Target viewer information associated with at least one person targeted to receive an ad is identified. In accordance with the target viewer information and the ad, a probability of the at least one person to accept the promotion is determined. Promotion information associated with the promotion is selected as a function of the determined probability, and the promotion information is transmitted to a computing device associated with the at least one person. An acceptance of the promotion is received from the computing device associated with the at least one person, and processed to associate the promotion with the transaction account.
50 Citations
27 Claims
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1. A computer-implemented method for providing a promotion associated with a transaction account, the method comprising:
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determining, with one or more processors using, target viewer information, a plurality of people targeted to receive the promotion; in response to received information representing that a computing device operated by one of the plurality of people has an active data communication session with a publisher'"'"'s Internet web site; selecting, with one or more processors, promotion information associated with the promotion, wherein the promotion information is formatted to be integrated in the publisher'"'"'s Internet web site; controlling, with the one or more processors, the appearance of the publisher'"'"'s Internet web site on the computing device operated by the one person, by transmitting the promotion information to the computing device operated by the one person during the active data communication session; in response to an acceptance of the promotion from the computing device operated by the one person; receiving, from a computing device associated with the publisher'"'"'s Internet website, information representing the one person; generating, with the one or more processors, a match key that is associated with the one person and usable to access information representing a plurality of transaction accounts of the one person; transmitting, with the one or more processors, to a computing device having access to the information representing the plurality of transaction accounts, the match key; receiving, with the one or more processors in response to the transmitted match key, the information representing the plurality of transaction accounts of the one person; generating, with the one or more processors, a prompt for a selection of one of the plurality of transaction accounts; transmitting and displaying the prompt on the publisher'"'"'s Internet web site for the computing device operated by the one person, without controlling the appearance of the publisher'"'"'s Internet web site on other computing devices operated simultaneously by other users; receiving, with the one or more processors from the computing device operated by the one person in response to the prompt, a selection of one of the plurality of transaction accounts; and processing, with one or more processors and in accordance with the acceptance, the promotion information to associate the promotion with the selected one transaction account. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for providing a promotion associated with a transaction account, the system comprising:
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one or more processors and a computer-readable medium, wherein the one or more processors are configured to interact with the computer-readable medium in order to perform operations that include; determining, using target viewer information, a plurality of people targeted to receive; in response to received information representing that a computing device operated by one of the plurality of people has an active data communication session with a publisher'"'"'s Internet web site; promotion information associated with the promotion, wherein the promotion information is formatted to be integrated in the publisher'"'"'s Internet web site; controlling, with the one or more processors, the appearance of the publisher'"'"'s Internet web site on the computing device operated by the one person, by transmitting the promotion information to the computing device operated by the one person during the active data communication session; in response to an acceptance of the promotion from the computing device operated by the one person; receiving, from a computing device associated with the publisher'"'"'s Internet website, information representing the one person; generating a match key that is associated with the one person and usable to access information representing a plurality of transaction accounts of the one person; computing device having access to the information representing the plurality of transaction accounts, the match key; generating, with the one or more processors, a prompt for a selection of one of the plurality of transaction accounts; transmitting and displaying the prompt on the publisher'"'"'s Internet web site for the computing device operated by the one person without controlling the appearance of the publisher'"'"'s Internet web site on other computing devices operated simultaneously by other users; receiving, with the one or more processors from the computing device operated by the one person in response to the prompt, a selection of one of the plurality of transaction accounts, wherein the selection of the one transaction account represents an acceptance of the offer for the promotion; and processing the promotion information and in accordance with the acceptance to associate the promotion with the transaction account. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that, when executed by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations for providing a promotion associated with a transaction account, comprising:
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determining, using target viewer information, a plurality of people targeted to receive the promotion; in response to received information representing that a computing device operated by one of the plurality of people has an active data communication session with a publisher'"'"'s Internet web site; selecting promotion information associated with the promotion, wherein the promotion information is formatted to be integrated in the publisher'"'"'s Internet web site; controlling, with the one or more processors, the appearance of the publisher'"'"'s Internet web site on the computing device operated by the one person, by transmitting the promotion information to the computing device operated by the one person during the active data communication session;
controlling, with the one or more processors, the appearance of the publisher'"'"'s Internet web site on the computing device operated by the one person by transmitting the promotion information to the computing device operated by the one person during the active data communication session;in response to an acceptance of the promotion from the computing device operated by the one person; receiving, from the computing device operated by the one person, an acceptance of the promotion; receiving, from a computing device associated with the publisher'"'"'s Internet website, information representing the one person; generating, with the one or more processors, a match key that is associated with the one person and usable to access information representing a plurality of transaction accounts of the one person; transmitting to a computing device having access to the information representing the plurality of transaction accounts, the match key; receiving, in response to the transmitted match key, the information representing the plurality of transaction accounts of the one person; generating a prompt for a selection of one of the plurality of transaction accounts; transmitting and displaying the prompt on the publisher'"'"'s Internet web site for the computing device operated by the one person, without controlling the appearance of the publisher'"'"'s Internet web site on other computing devices operated simultaneously by other users; receiving, with the one or more processors from the computing device operated by the one person in response to the prompt, a selection of one of the plurality of transaction accounts, wherein the selection of the one transaction account represents an acceptance of the offer for the promotion; and processing the promotion information and in accordance with the acceptance to associate the promotion with the transaction account.
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Specification