Monetization of interactive network-based information objects
First Claim
1. A method implemented on a machine having at least one processor, storage, and a communication platform connected to a network for managing online communications related to an information object, comprising:
- creating an information object corresponding to a product associated with an owner;
selecting, through a bidding process directed to a plurality of managers, a manager from the plurality of managers for handling requests from one or more online users regarding the product during a specific time period;
dynamically configuring the information object based on the bidding result so that requests from the one or more online users are to be directed to the selected manager;
dynamically creating a communication channel and an interface thereof associated with the information object and designated for communications with regard to the product between the one or more online users and the selected manager during the specific time period;
transmitting the configured information object and the communication channel with the interface thereof to a publisher so that the configured information object and the interface for the communication channel can be displayed on a web page hosted by the publisher, wherein when one of the one or more online users visiting the web page activates the configured information object, the interface of the communication channel is to be used to facilitate the communications between the online user and the manager during the specific time period; and
automatically routing the online user to an additional web page that is associated with the manager and provides additional information about potential transactions of the product, upon an activation of a link in the configured information object on the web page by the online user during the time period.
9 Assignments
0 Petitions
Accused Products
Abstract
An information objects is defined that is representative of a real-world entity (e.g., a product or a service). The information object may be stored in a data store. The information object has an associated owner. A communication channel is associated with the information object that is configurable to route communications to a manager assigned to the information object. A party is enabled to obtain management of the information object for a time period. The communication channel is configured to route to the party requests that are made by interacting with the information object during the time period. A plurality of users is enabled to interact with the information object during the time period to input requests to the party over the communication channel.
13 Citations
13 Claims
-
1. A method implemented on a machine having at least one processor, storage, and a communication platform connected to a network for managing online communications related to an information object, comprising:
-
creating an information object corresponding to a product associated with an owner; selecting, through a bidding process directed to a plurality of managers, a manager from the plurality of managers for handling requests from one or more online users regarding the product during a specific time period; dynamically configuring the information object based on the bidding result so that requests from the one or more online users are to be directed to the selected manager; dynamically creating a communication channel and an interface thereof associated with the information object and designated for communications with regard to the product between the one or more online users and the selected manager during the specific time period; transmitting the configured information object and the communication channel with the interface thereof to a publisher so that the configured information object and the interface for the communication channel can be displayed on a web page hosted by the publisher, wherein when one of the one or more online users visiting the web page activates the configured information object, the interface of the communication channel is to be used to facilitate the communications between the online user and the manager during the specific time period; and automatically routing the online user to an additional web page that is associated with the manager and provides additional information about potential transactions of the product, upon an activation of a link in the configured information object on the web page by the online user during the time period. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A system having at least one processor, storage, and a communication platform connected to a network for managing online communications related to an information object, comprising:
-
an attributes configuration module configured for creating an information object corresponding to a product associated with an owner; an information object allocator configured for selecting, through a bidding process directed to a plurality of managers, a manager from the plurality of managers for handling requests from one or more online users regarding the product during a specific time period, and dynamically configuring the information object based on the bidding result so that requests from the one or more online users are to be directed to the selected manager; and a communication channel configuration module configured for dynamically creating a communication channel and an interface thereof associated with the information object and designated for communications with regard to the product between the one or more online users and the selected manager during the specific time period, transmitting the configured information object and the communication channel with the interface thereof to a publisher so that the configured information object and the interface for the communication channel can be displayed on a web page hosted by the publisher, wherein when one of the one or more online users visiting the web page activates the configured information object, the interface of the communication channel is to be used to facilitate the communications between the online user and the manager during the specific time period, and automatically routing the online user to an additional web page that is associated with the manager and provides additional information about potential transactions of the product, upon an activation of a link in the configured information object on the web page by the online user during the time period. - View Dependent Claims (8, 9, 10, 11)
-
-
12. A machine-readable tangible and non-transitory medium having information for managing online communications related to an information object, wherein the information, when read by the machine, causes the machine to perform the following:
-
creating an information object corresponding to a product associated with an owner; selecting, through a bidding process directed to a plurality of managers, a manager from the plurality of managers for handling requests from one or more online users regarding the product during a specific time period; dynamically configuring the information object based on the bidding result so that requests from the one or more online users are to be directed to the selected manager; dynamically creating a communication channel and an interface thereof associated with the information object and designated for communications with regard to the product between the one or more online users and the selected manager during the specific time period; transmitting the configured information object and the communication channel with the interface thereof to a publisher so that the configured information object and the interface for the communication channel can be displayed on a web page hosted by the publisher, wherein when one of the one or more online users visiting the web page activates the configured information object, the interface of the communication channel is to be used to facilitate the communications between the online user and the manager during the specific time period; and automatically routing the online user to an additional web page that is associated with the manager and provides additional information about potential transactions of the product, upon an activation of a link in the configured information object on the web page by the online user during the time period. - View Dependent Claims (13)
-
Specification