Identifying and assigning metrics to influential user generated content
First Claim
1. A method, comprising:
- a computer system receiving data from tracking code injected in a web page of a first web site loaded by a web browser of a user computer, wherein the tracking code is executable to individually track visibility of a plurality of distinct items of user generated content (UGC) that are part of the web page, wherein the UGC describes experiences with one or more particular goods or services, and wherein the received data relates to individual amounts of time that each of the plurality of distinct items of UGC is visible on a display of the user computer;
based on the received data, the computer system assigning a plurality of numeric impact metric values that each correspond to a respective one of the plurality of distinct items of UGC, wherein ones of the plurality of numeric impact metric values are based at least in part on the amounts of time that the plurality of distinct items of UGC were visible on the user computer, and wherein each numeric impact metric value is further based in part on whether the corresponding one of the plurality of distinct items of UGC was associated with a purchase transaction, and wherein the assigning includes;
determining that an amount of time that a particular one of the plurality of distinct items of UGC was visible exceeded a threshold amount; and
in response to the determining, precluding the amount of time from an assignment of a numeric impact metric value of the particular distinct item of UGC;
the computer system receiving a request for UGC from a second, different web site; and
the computer system determining whether to provide one or more of the plurality of distinct items of UGC to the second web site for display, wherein the determining is based, at least in part, on the plurality of numeric impact metric values.
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Accused Products
Abstract
Techniques for collecting data indicative of one or more browsing behaviors (e.g., completing a transaction on a website) are described. User generated content (UGC) that affects user behavior may be identified, such as product reviews that, if read by a user, are statistically more likely to cause that user to make a purchase. A metric may be assigned to particular user generated content, where the metric indicates an extent to which the particular user generated content is associated with a particular browsing behavior. Based on the assigned metric, particular UGC may be included in a web page. For example, the product review that is most likely to cause a user to make a purchase may be placed in a prominent location on a web page in order to increase sales and revenue. Browsing behaviors may be positive or negatively associated, and metrics assigned to UGC may be based on visibility.
86 Citations
16 Claims
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1. A method, comprising:
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a computer system receiving data from tracking code injected in a web page of a first web site loaded by a web browser of a user computer, wherein the tracking code is executable to individually track visibility of a plurality of distinct items of user generated content (UGC) that are part of the web page, wherein the UGC describes experiences with one or more particular goods or services, and wherein the received data relates to individual amounts of time that each of the plurality of distinct items of UGC is visible on a display of the user computer; based on the received data, the computer system assigning a plurality of numeric impact metric values that each correspond to a respective one of the plurality of distinct items of UGC, wherein ones of the plurality of numeric impact metric values are based at least in part on the amounts of time that the plurality of distinct items of UGC were visible on the user computer, and wherein each numeric impact metric value is further based in part on whether the corresponding one of the plurality of distinct items of UGC was associated with a purchase transaction, and wherein the assigning includes; determining that an amount of time that a particular one of the plurality of distinct items of UGC was visible exceeded a threshold amount; and in response to the determining, precluding the amount of time from an assignment of a numeric impact metric value of the particular distinct item of UGC; the computer system receiving a request for UGC from a second, different web site; and the computer system determining whether to provide one or more of the plurality of distinct items of UGC to the second web site for display, wherein the determining is based, at least in part, on the plurality of numeric impact metric values. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer readable storage medium having stored thereon instructions that are executable by a computing device to cause the computing device to perform operations comprising:
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receiving data from tracking code injected in a web page of a webpage of a first web site loaded by a web browser of a user computer, wherein the tracking code is executable to individually track visibility of a plurality of distinct items of user generated content (UGC) that are part of the web page, wherein the UGC describes experiences with one or more particular goods or services, and wherein the received data relates to individual amounts of time that each of the plurality of distinct items of UGC is visible within a specific area of the web browser; based on the received data, assigning a plurality of numeric impact metric values that each correspond to a respective one of the plurality of distinct items of UGC, wherein ones of the plurality of numeric impact metric values are based at least in part on the amounts of time that the plurality of distinct items of UGC were visible on the user computer, and wherein each numeric impact metric value is further based in part on whether the corresponding one of the plurality of distinct items of UGC was associated with a purchase transaction, and wherein the assigning includes; determining that an amount of time that a particular one of the plurality of distinct items of UGC was visible exceeded a threshold amount; and in response to the determining, precluding the amount of time from an assignment of a numeric impact metric value of the particular distinct item of UGC; receiving a request for UGC from a second, different web site; and determining whether to provide one or more of the plurality of distinct items of UGC to the second web site for display, wherein the determining based, at least in part, on the plurality of numeric impact metric values. - View Dependent Claims (9, 10, 11)
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12. A computer system, comprising:
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a processor; and a computer readable storage medium having stored thereon instructions that are executable by the computer system, using the processor, to cause the computer system to perform operations comprising; receiving data from tracking code injected in a web page of a first web site rendered by a web browser of a user computer, wherein the tracking code is executable to individually track visibility of a plurality of distinct items of user generated content (UGC) that are part of the web page, wherein the UGC describes experiences with one or more particular goods or services, and wherein the received data relates to a first amount of time that a first one of the plurality of distinct items of UGC is visible on a display of the user computer and a second amount of time that a second one of the plurality of distinct items of UGC is visible on the display; based on the received data, assigning a first numeric impact metric to the first item of UGC based at least in part on the first amount of time that the first item of UGC was visible on the user computer, and wherein the first numeric impact metric is based further in part on whether the first item of UGC was associated with a purchase transaction; based on the received data, assigning a second numeric impact metric to second item of UGC, wherein assigning the second numeric impact metric includes; determining that the second amount of time that the second item of UGC was visible exceeded a threshold amount; and in response to the determining, precluding the second amount of time from an assignment of the second numeric impact metric; receiving a request for UGC from a second, different web site; and determining whether to provide the first and second items of UGC to the second web site for display, wherein the determining is based, at least in part, on the assigned first and second numeric impact metrics for the first and second items of UGC. - View Dependent Claims (13, 14, 15, 16)
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Specification